\Enjoy the Hawaiian Vibe with All Five Senses/【Freshness Aloha Fes】 to Be Held! Hawaiian Burgers & Tropical Drinks Debut

【Freshness Aloha Fes】 Image Photo

Freshness Co., Ltd. (President: Kentaro Saito, Headquarters: Yokohama City, Kanagawa Prefecture), a member of the Colowide Group, will hold the 【Freshness Aloha Fes】 at the hamburger chain "Freshness Burger" starting July 15, 2026 (Wed.). For this fair, we will be releasing two types of burgers, the "Spicy Pulled Pork Burger" and the "Eggs Benedict Burger," along with two types of drinks, the "Frozen Pineapple & Lilikoi Lemonade Soda" and the "Frozen Mango & Guava Lemonade Soda," for a limited time.

An Aloha Moment to Enjoy by Eating and Drinking

To coincide with the excitement of summer, Freshness Burger will be holding the summer-limited fair 【Freshness Aloha Fes】, where you can fully enjoy the Hawaiian vibe with burgers, drinks, and in-store decorations. This year's fair features two types of burgers, arranged in the Freshness style from popular Hawaiian menus, and two types of frozen fruit lemonade sodas using tropical fruits.

Satisfying! Two Types of Burgers to Sink Your Teeth Into This Summer

"Pulled pork," a Hawaiian local food with a spicy and smoky aroma, has been combined with our original patty and in-store prepared coleslaw to create a burger that allows you to enjoy a hearty summer flavor. Additionally, "Eggs Benedict," a staple of Hawaiian breakfast and brunch, is layered with bacon, a soft-boiled egg, and our in-house prepared hollandaise sauce with a fragrant herb aroma, offering a rich and satisfying dish.

Tropical Frozen Drinks Inspired by Sunrise and Sunset

For drinks, we offer frozen fruit lemonade sodas bursting with fruitiness. Using frozen fruit chunks and honey lemon prepared in-house, these drinks are visually appealing and have a refreshing taste perfect for the hot season. Because they use "frozen fruit ice," the flavor does not become diluted over time, and the fruitiness spreads as you drink, allowing you to enjoy the rich flavor until the end.

BGM Image Single Flower Vase Image

Furthermore, during the event period, we will provide an atmosphere reminiscent of the tropics with in-store Hawaiian music BGM and single flower vases of denrobium and mokara, flowers known for their use in Hawaiian decorations. Experience the exhilarating Hawaiian vibe at your usual Freshness Burger without having to travel far. Please enjoy this special moment only this summer.

【Product Overview】

・Product Name and Price (Tax Included):

Spicy Pulled Pork Burger 780 yen

Eggs Benedict Burger 780 yen

Frozen Pineapple & Lilikoi Lemonade Soda 560 yen

Frozen Mango & Guava Lemonade Soda 560 yen

・Sales Period:

July 15, 2026 (Wed.) - August 23, 2026 (Sun.)

※The Spicy Pulled Pork Burger will be available until October 13, 2026 (Tue.).

・Sales Stores:

All Freshness Burger stores nationwide ※Excluding stadium and zoo locations.

※Please note that items may be sold out depending on the region and store, even within the sales period.

・【Freshness Aloha Fes】 Details Page:

https://www.freshnessburger.co.jp/campaign/alohafes/?utm_source=release&utm_medium=release-alohafes

Burger Campaign Poster Drink Campaign Poster

Spicy Pulled Pork Burger

A burger featuring "pulled pork," a Hawaiian local food with a spicy and smoky aroma.

Our original patty is topped with red cheddar cheese and a rich BBQ sauce with sweetness and depth.

Furthermore, it's topped with our vibrant, in-house prepared coleslaw. A hearty dish where the umami of the meat and the crisp texture of the vegetables combine.

Enjoy a spicy and hearty flavor that stands out under the summer sun.

Spicy Pulled Pork Burger

Eggs Benedict Burger

A burger that embodies the Hawaiian breakfast and brunch staple, "Eggs Benedict." Our original patty is layered with red cheddar cheese, savory bacon, a runny soft-boiled egg, and a generous amount of our in-house prepared hollandaise sauce with a hint of herbs. A satisfying dish characterized by its rich depth and mellow flavor. Enjoy a luxurious moment that evokes the relaxed Hawaiian atmosphere.

※Fried eggs are used instead of poached eggs.

Eggs Benedict Burger

Frozen Pineapple & Lilikoi Lemonade Soda

A lemonade soda combining frozen pineapple chunks with the vibrant sweetness of lilikoi (passion fruit), inspired by a sunrise beach. Made with the refreshing tartness of our in-house honey lemon and the juicy sweetness of pineapple, it's a perfect drink for the hot season. Enjoy the cheerful tropical mood that spreads with every sip.

Frozen Pineapple & Lilikoi Lemonade Soda

Frozen Mango & Guava Lemonade Soda

A lemonade soda combining frozen Alphonso mango chunks with the rich sweetness of guava, inspired by a sunset beach. Made with the refreshing taste of our in-house honey lemon, the melt-in-your-mouth sweetness of mango, and the vibrant aroma of guava, it's a drink that spreads a delightful flavor. While offering the richness of tropical fruits, the moderate acidity of lemon provides a clean finish, making it easy to drink even on hot days.

Frozen Mango & Guava Lemonade Soda

(Simultaneous Event!) Beer & Lemon Sour for 290 yen per glass all day! Cheers with an Aloha spirit from noon!

During the 【Freshness Aloha Fes】 period, we will be offering beer and Freshness Lemon Sour for 290 yen per glass all day. Along with Hawaiian burgers, we offer an "Aloha spirit" moment that can be enjoyed casually from noon. For the smoky and hearty "Spicy Pulled Pork Burger," a refreshing beer is recommended. It perfectly complements the umami of the meat and the rich flavor of the BBQ sauce. On the other hand, for the "Eggs Benedict Burger" with its rich egg and hollandaise sauce, a refreshing Freshness Lemon Sour is a great match. It tightens the mellow flavor and makes it enjoyable even on a hot summer day.

On this occasion, please enjoy your preferred "pairing" with our carefully crafted burgers.

【Event Overview】

・Beer: 290 yen per glass all day!

Regular price 450 yen (480 yen for food court stores and bottled beer stores) → 290 yen per glass all day

Freshness Burger uses Asahi Draft Beer (commonly known as Maruef). It features a soft mouthfeel, mellow taste, and moderate bitterness.

※Some stores that offer bottled beer will carry "Asahi Super Dry (bottled)."

※Eligible products are "Asahi Draft Beer (commonly known as Maruef)" or "Asahi Super Dry (bottled)."

・Freshness Lemon Sour: 290 yen per glass all day!

Luxuriously made with honey lemon carefully prepared in our stores. It has a good balance of tartness, sweetness, and bitterness, and you can also enjoy the fruit at the end.

・Sales Period:

July 15, 2026 (Wed.) - August 23, 2026 (Sun.)

・Sales Stores:

All Freshness Burger stores nationwide

※Excluding stadium, airport, zoo locations, and Aeon Mall Okayama store.

※Beer availability varies by store.

Alcohol Campaign Poster

Enjoy More with Official SNS & Official App!

Freshness Burger's official SNS (X/Instagram) and official app are offering giveaways and great coupons. Please follow us and register as a member to enjoy great deals. Check the details of the campaign below!

・X: https://x.com/Freshness_1992

・Instagram: https://www.instagram.com/freshness_1992

・App: http://advs.jp/cp/appredir/freshness

Deliciousness and Peace of Mind, That's Freshness Quality

We carefully handcraft delicious and healthy food. That is the basic principle of Freshness Burger's menu. "Deliciousness" that you can eat with peace of mind, is healthy, conveys the feelings of the producers from the ingredients, and satisfies not only your stomach but also your heart. While inheriting such commitment, we offer a slightly luxurious place to enjoy everyday life, along with a "space" where you can relax and spend time.

Freshness Logo

Company Overview

Company Name: Freshness Co., Ltd.

Representative: President Kentaro Saito

Headquarters Address: Minato Mirai 2-2-1, Nishi-ku, Yokohama, Kanagawa, Landmark Tower 12F

Homepage: https://www.freshnessburger.co.jp

Group Overview

Company Name: COLOWIDE CO., LTD.

Headquarters Address: 〒220-8112 Minato Mirai 2-2-1, Nishi-ku, Yokohama, Kanagawa, Landmark Tower 12F

Business Activities: 1. Restaurant Management 2. Procurement, Sales, and Processing of Various Food Products

Established: April 1963

Capital: 43.814 billion yen

Number of Stores: 2,633 stores (as of the end of March 2026)

Homepage: https://www.colowide.co.jp/

The Colowide Group is a comprehensive "food" producing company that operates diverse dining brands nationwide with the corporate philosophy of "Everything for Our Customers and Employees." We handle a wide range of businesses, including izakayas, restaurants, desserts, catering, and food manufacturing and distribution, delivering deliciousness and peace of mind as a group.

Moving forward, driven by our "passion for food," we will strive to create experiential value that allows as many customers as possible to feel "It was fun, it was delicious."

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Freshness Co., Ltd.

<Contact Information for Inquiries Regarding This Matter> Contact Person: Aoki TEL: 045-224-7058 MAIL: press@freshness.jp