V Point Service Launches at All Freshness Burger Locations Nationwide from June 10

Colowide Group's Freshness Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture; President and Representative Director: Kentaro Saito; hereinafter "Freshness"), V Point Marketing Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture; President and Representative Executive Officer: Seigo Hirota; hereinafter "V Point Marketing"), and Sumitomo Mitsui Card Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and Representative Executive Officer CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will launch a service where V Points can be earned and used at the hamburger chain "Freshness Burger" operated by Freshness nationwide, starting Wednesday, June 10, 2026.

"Freshness Burger" is a burger café with the concept of "a burger café where adults can relax," offering carefully crafted hamburgers made with domestic fresh vegetables and juicy patties, Hokkaido-produced french fries, and freshly prepared in-store drinks, focusing on ingredients and handmade quality. It currently operates 153 stores nationwide*1 as a place to enjoy a little everyday luxury in a relaxing space.

This time, based on the track record of introducing V Points at "Gyukaku" operated by Raines International Co., Ltd. and "Steak Miyabi" operated by Atom Co., Ltd., both also in the Colowide Group, and expectations for future expansion of V Point services, Freshness Burger has decided to introduce V Points as its first common point service.

With this initiative, customers using V Point eligible stores at Freshness Burger can earn 1 V Point as shopping points for every 200 yen (excluding tax) by presenting a V Point card*2, such as a mobile V Card available through the V Point app, at the time of in-store payment. Furthermore, if payment is made with a Sumitomo Mitsui Card*3, additional V Points can be earned as payment points. The accumulated points can be used at Freshness Burger at a rate of 1 point = 1 yen, as well as at approximately 160,000 V Point partner stores nationwide and at approximately 100 million Visa merchant locations worldwide*4.

Additionally, to commemorate the launch of V Point service at Freshness Burger, a campaign will be held where V Points can be earned at triple the rate any number of times during the period. During the campaign period from Wednesday, June 10 to Friday, July 31, customers who enter via the campaign site and present a V Point card can earn triple V Points as shopping points. You can use this benefit any number of times during the period, so please take this opportunity to enjoy a meal at the store.

Freshness, V Point Marketing, and Sumitomo Mitsui Card will continue to provide services that delight many customers through the V Point service at Freshness Burger.

*1 As of Wednesday, June 10, 2026 *2 Eligible cards include mobile V Cards, T Cards, V Point Cards with payment functions, and character-designed V Point Cards. *3 Eligible credit cards are those that earn V Points. Please check the Sumitomo Mitsui Card website for details. *4 For in-person payments, stores that accept Visa touch payment are eligible.

[Overview of V Point Service at Freshness Burger] ・Service start date: Wednesday, June 10, 2026 ・Target stores: All 149 stores * Excluding Rakuten Mobile Saikyo Park Miyagi Store, Mizuho PayPay Dome Fukuoka Store, Jungle Cafe Store, and Higashiyama Zoo and Botanical Gardens ZOOASIS Store. * Online payments such as mobile orders are not eligible for the V Point service. ・Earning rate: 1 point per 200 yen (excluding tax) ・Usage rate: 1 point = 1 yen * For details on V Point services, please check the following websites. V Point Marketing special site: https://web.tsite.jp/vpoint/ Sumitomo Mitsui Card special site: https://www.smbc-card.com/camp/totalvpoint_mirror/index.html

[Overview of "Freshness Burger V Point Service Launch Commemoration! V Points Triple Anytime, Any Number of Times Campaign"] ・Campaign period: Wednesday, June 10, 2026 0:00 to Friday, July 31, 2026 23:59 ・Campaign site: https://cpn.tsite.jp/detail/en910039444001 ・Benefit details: By entering via the campaign site and presenting a V Point card such as an app at the checkout of eligible stores, you can earn triple V Points. * You can use this benefit any number of times during the campaign period. ・Target stores: Freshness Burger stores eligible for V Point service ・Scheduled credit date: The double bonus campaign points will be awarded at the end of July for June usage and at the end of August for July usage. * The timing of point crediting may vary due to system reasons.

Deliciousness and Peace of Mind, That's Freshness Quality

Carefully handcrafting delicious and healthy food. That is the foundation of Freshness Burger's menu. "Deliciousness" that is safe to eat, healthy, conveys the producer's feelings through the ingredients, and satisfies not only the stomach but also the heart. While carrying on this commitment, we provide a slightly luxurious place to enjoy everyday life, along with a "space" where you can relax and unwind.