Taste of Bliss Connecting Hearts! ~The "Must-Have Coriander Burger" Chosen by Approx. 10,000 People Finally Commercialized!~ New #1 "Khao Man Gai" & Returning #1 "Banh Mi"

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Colowide Group's Freshness Co., Ltd. (President: Kentaro Saito / Headquarters: Nishi-ku, Yokohama, Kanagawa) will launch the "Coriander Chicken Burger Khao Man Gai" and "Coriander Chicken Burger Banh Mi" for a limited time at its hamburger chain "Freshness Burger" starting April 22, 2026 (Wednesday).

A New Product Expressing Thai Street Food "Khao Man Gai," Chosen in the Coriander Burger General Election, is Here!

Approximately 10,000 coriander enthusiasts, or "corinists," participated in the "Coriander Burger General Election." We received requests for the revival of popular past products and expectations for new flavors. This time, the two "must-have coriander burgers" chosen by real fan votes will be commercialized. The "Coriander Chicken Burger Khao Man Gai," which won first place in the new burger category, expresses the Thai street food Khao Man Gai in a burger style. It features juicy crispy chicken, an original sauce based on sweet bean paste blended with gochujang and oyster sauce, and plenty of shredded ginger and tomato, pursuing a balance of umami, spiciness, and aroma. The flavor of seasonal domestic fresh coriander adds an accent, creating an authentic yet easy-to-eat dish – a new challenge for Freshness born from the general election.

The "Coriander Chicken Burger Banh Mi," which won first place in the revival category, is a strong contender that garnered high support last year. It layers the richness of liver pâté, the tanginess of pickled vegetables, and the marinated purple cabbage onto crispy chicken, with five-spice powder and fish sauce expressing the authentic taste. The refreshing aroma of coriander layered on top creates a profound flavor. For both, the amount of coriander can be selected to your liking. From those who want just a hint of aroma to those who want to fully enjoy it, you can customize it to your preferred taste. Please enjoy a special coriander experience born from fan voices!

"Coriander Burger General Election" Held in December 2025

Reflecting the voices of our beloved fans, the "corinists," who have a deep love for coriander, approximately 10,000 votes were cast in the special "Coriander Burger General Election" to decide the products to be sold. Voting was conducted among a total of 8 types: 4 new product candidates (Laksa, Poo Pad Pong Karee, Khao Man Gai, Massaman Curry) and 4 revival product candidates (Green Curry, Banh Mi, Gapao, Tom Yum Goong). As a result,

New Product Category 1st Place: Khao Man Gai Revival Category 1st Place: Banh Mi

received particularly strong support, leading to their commercialization.

Customer Voices (Excerpts)

### Voices supporting Khao Man Gai

"Stability, familiarity, and healthiness" were supported, resonating with a wide range of people.

"I like that it's healthy, refreshing, yet satisfying." "I'm curious how it will be expressed as a burger! It should definitely go well together." "Perfect for my current mood. A reliable coriander burger that won't disappoint."

### Voices supporting Banh Mi

Appreciated for its ability to offer the exotic aroma of Asian street food and a non-ordinary experience, many comments were received.

"I ate it before and it was delicious, so I want to eat it again! Banh Mi is a combination that hooks you." "It has a sense of non-ordinariness and is exciting. Just right for a change of pace." "It sold out last time and I couldn't eat it, so I definitely want to eat it this time!" "It's not spicy, has plenty of vegetables, and I think it's the burger where coriander's aroma shines the most."

Using Carefully Selected Fried Chicken

We carefully fry each piece in-store.

With a commitment to freshly made deliciousness, we meticulously bread each piece of raw chicken in-store and fry it, ensuring it's piping hot and full of flavor.

We use young chicken thigh meat (sai). It is characterized by its plump, juicy, and tender meat. It's a perfect match for the crispy texture of the coating!

For the raw chicken's seasoning, we use white miso as a secret ingredient to enhance its depth and richness! The coating contains 8 types of spices, including coriander and basil, to bring out its aroma.

Product Overview

### Product Name & Price (Tax Included):

Coriander Chicken Burger Khao Man Gai Coriander Chicken Burger Banh Mi

Each: Coriander 1x ¥750 / 3x ¥850 / 5x ¥950 / Lettuce change ¥750

### Sales Period: April 22, 2026 (Wednesday) - June 2, 2026 (Tuesday)

### Stores: All Freshness Burger stores nationwide *Excluding stadium stores and zoo stores.

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