Win 8,900 Yen! SNS Product Prediction Campaign for "Coriander Burger General Election" Chosen by 10,000 Fans Starts Now!

Freshness Burger (Colowide Group) conducted the "Coriander Burger General Election" from December 17, 2025, to January 12, 2026. Following the conclusion of the election, the company will launch an SNS Product Prediction Campaign starting April 1, 2026, to guess the winning products that will officially go on sale.

After approximately 10,000 coriander lovers, known as "Phakchi-nists," cast their votes, the brand's first-ever election has finally reached a conclusion. The much-anticipated menus, selected from 8 different candidates, will officially debut on April 22 (Wednesday). To celebrate, an "SNS Product Prediction Campaign" will be held on the official X (formerly Twitter) account. Participants who correctly guess the winning products based on visual hints will be entered into a lottery to win a Freshness CWG Card.

Freshness Burger's First-Ever "Coriander Burger General Election" with 10,000 Participants Freshness Burger launches limited-time coriander-themed burgers every spring as a popular seasonal project. In 2026, aiming to reflect fan voices more than ever, the brand held its first "Coriander Burger General Election." The lineup included 8 entries: 4 past favorites as revival candidates and 4 newly proposed menus. The selection featured Asian-inspired flavors such as Vietnam's Banh Mi, Thailand's Gapao, and Malaysia/Singapore's Laksa. Ultimately, the top 2 products selected by the general public will be released.

<Candidate Products> Past Favorites (Revival Candidates): 4 Types 1. Green Curry: A long-time favorite featuring rich coconut milk and sharp green chili heat. Topped with fried eggplant and tomatoes. 2. Banh Mi (Released in 2025): A recreation of the Vietnamese sandwich with rich liver paste and tangy pickled vegetables. 3. Gapao (Released in 2024): A recreation of Gapao Rice featuring basil and fish sauce aromatics, topped with a soft-boiled fried egg. 4. Tom Yum Goong (Released in 2023): A spicy and sour soup recreation with lemongrass fragrance and savory shrimp paste.

New Proposed Candidates: 4 Types 5. Laksa: A popular noodle dish from Malaysia and Singapore, featuring seafood flavors, chili/lemongrass spices, and rich coconut milk. 6. Poo Pad Pong Curry: A Thai crab curry stir-fry with a sweet-spicy flavor profile balanced by egg and coconut milk. 7. Khao Man Gai: Thailand's national dish consisting of chicken served over rice cooked in chicken broth with a special savory sauce. 8. Massaman Curry: A mild curry harmonizing coconut milk and spices with hints of sweetness and acidity, typically containing chicken and potatoes.

Which Menu Was Selected? SNS Product Prediction Campaign Ahead of the official announcement, an SNS campaign will run from April 1 to April 14, 2026. Participants are invited to guess which menus will be commercialized based on hints and visuals released sequentially on the official X account. Ten winners will be selected by lottery to receive an 8,900 (a pun on "Paku") yen Freshness CWG Card.

Freshness Burger's quality is defined by "Deliciousness and Safety." We carefully handcraft items that are both tasty and good for the body. We provide a space where you can relax and enjoy a bit of daily luxury while feeling the producers' passion through our ingredients.