A Taste of Bliss Connected by Passion! "Oshi Cilantro Burger" Chosen by 10,000 People Finally Commercialized! New Product #1 "Khao Man Gai," Revival #1 "Banh Mi"
Freshness Burger will release "Cilantro Chicken Burger Khao Man Gai" and "Cilantro Chicken Burger Banh Mi" for a limited time starting April 22, 2026. These products were commercialized through a customer-participatory general election, demonstrating a strategy that values consumer feedback.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 13:32 (98h 0m after Collected)
Colowide Group's Freshness Co., Ltd. (Representative Director: Kentaro Saito / Headquarters: Nishi-ku, Yokohama, Kanagawa Prefecture) will launch "Cilantro Chicken Burger Khao Man Gai" and "Cilantro Chicken Burger Banh Mi" for a limited time at its hamburger chain "Freshness Burger" starting Wednesday, April 22, 2026.
■ New product featuring "Khao Man Gai," a Thai street food, selected in the Cilantro Burger General Election!
The "Cilantro Burger General Election" saw approximately 10,000 cilantro enthusiasts participate. There were calls for the revival of popular products sold previously, as well as expectations for new flavors. This time, two "Oshi Cilantro Burgers" were commercialized, chosen by real fan votes. The "Cilantro Chicken Burger Khao Man Gai," which won first place in the new burger category, expresses Khao Man Gai, a popular Thai street food, in a burger style. Juicy crispy chicken, cooked in-store, is combined with an original sauce made from sweet bean paste, gochujang, and oyster sauce, along with plenty of julienned ginger and tomato, pursuing a balance of umami, spiciness, and aroma. The flavor of seasonal domestic fresh cilantro adds an accent, making it an authentic yet easy-to-eat dish, representing Freshness's new challenge born from the general election.
The "Cilantro Chicken Burger Banh Mi," which won first place in the revival burger category, is a proven favorite that garnered strong support last year. Crispy chicken is layered with the richness of liver paste, the moderate acidity of namasu (pickled daikon and carrot), and purple cabbage marinade, expressing an authentic taste with five-spice powder and nam pla. The refreshing aroma of cilantro is added, creating a deep and complex flavor. For both burgers, the amount of cilantro can be selected according to preference. From those who want to enjoy just a hint of aroma to those who want to fully indulge, you can customize the taste to your liking. Enjoy a special cilantro experience born from the voices of fans.
■ "Cilantro Burger General Election" held in December 2025
Approximately 10,000 votes were cast in the special project "Cilantro Burger General Election," which reflected the voices of "Cilantro-nists," fans who deeply love cilantro, to decide the products to be sold. Voting was conducted from a total of 8 types: 4 new product candidates (Laksa, Pu Pad Pong Curry, Khao Man Gai, Massaman Curry) and 4 revival product candidates (Green Curry, Banh Mi, Gapao, Tom Yum Goong). As a result,
New Product Category 1st Place: Khao Man Gai
Revival Product Category 1st Place: Banh Mi
received particularly strong support, leading to their commercialization this time.
■ Customer feedback (excerpts)
Voices supporting Khao Man Gai
"Stability, familiarity, and healthiness" were supported, resonating with a wide range of people.
"I like that it's healthy and refreshing, but still satisfying."
"I'm curious how it will be expressed as a burger! It must be a perfect match."
"Perfect for my current mood. A reliable cilantro burger that won't disappoint."
Voices supporting Banh Mi
It was supported for its exotic aroma like an Asian street stall and the sense of the extraordinary, receiving many comments.
"I ate it before and it was delicious, so I want to eat it again! Banh Mi is an addictive combination."
"It's exciting with a sense of the extraordinary. A perfect taste for a change of pace."
"I couldn't eat it last time because it sold out, so I definitely want to eat it this time!"
"I think it's a burger that's not spicy, has a lot of vegetables, and where the aroma of cilantro comes alive the most."
■ Uses carefully selected fried chicken
Each piece is carefully fried in-store and served.
Committed to freshly made deliciousness, each piece of raw chicken is carefully coated and fried in-store, resulting in hot and flavorful chicken.
Uses young chicken thigh meat.
Characterized by plump, juicy, and tender meat. Excellent compatibility with the crispy texture of the batter!
The raw chicken is seasoned with white miso as a secret ingredient, enhancing the depth and richness of the flavor!
The batter contains 8 spices, including coriander and basil, enhancing the aroma.
【Product Overview】
■ Product Name and Price (tax included):
Cilantro Chicken Burger Khao Man Gai
Cilantro Chicken Burger Banh Mi
Each: 1x cilantro 750 yen / 3x 850 yen / 5x 950 yen / change to leaf lettuce 750 yen
■ Sales Period: April 22, 2026 (Wednesday) - June 2, 2026 (Tuesday)
■ Sales Stores: Freshness Burger stores nationwide
*Excluding stadium and zoo stores.
■ New product featuring "Khao Man Gai," a Thai street food, selected in the Cilantro Burger General Election!
The "Cilantro Burger General Election" saw approximately 10,000 cilantro enthusiasts participate. There were calls for the revival of popular products sold previously, as well as expectations for new flavors. This time, two "Oshi Cilantro Burgers" were commercialized, chosen by real fan votes. The "Cilantro Chicken Burger Khao Man Gai," which won first place in the new burger category, expresses Khao Man Gai, a popular Thai street food, in a burger style. Juicy crispy chicken, cooked in-store, is combined with an original sauce made from sweet bean paste, gochujang, and oyster sauce, along with plenty of julienned ginger and tomato, pursuing a balance of umami, spiciness, and aroma. The flavor of seasonal domestic fresh cilantro adds an accent, making it an authentic yet easy-to-eat dish, representing Freshness's new challenge born from the general election.
The "Cilantro Chicken Burger Banh Mi," which won first place in the revival burger category, is a proven favorite that garnered strong support last year. Crispy chicken is layered with the richness of liver paste, the moderate acidity of namasu (pickled daikon and carrot), and purple cabbage marinade, expressing an authentic taste with five-spice powder and nam pla. The refreshing aroma of cilantro is added, creating a deep and complex flavor. For both burgers, the amount of cilantro can be selected according to preference. From those who want to enjoy just a hint of aroma to those who want to fully indulge, you can customize the taste to your liking. Enjoy a special cilantro experience born from the voices of fans.
■ "Cilantro Burger General Election" held in December 2025
Approximately 10,000 votes were cast in the special project "Cilantro Burger General Election," which reflected the voices of "Cilantro-nists," fans who deeply love cilantro, to decide the products to be sold. Voting was conducted from a total of 8 types: 4 new product candidates (Laksa, Pu Pad Pong Curry, Khao Man Gai, Massaman Curry) and 4 revival product candidates (Green Curry, Banh Mi, Gapao, Tom Yum Goong). As a result,
New Product Category 1st Place: Khao Man Gai
Revival Product Category 1st Place: Banh Mi
received particularly strong support, leading to their commercialization this time.
■ Customer feedback (excerpts)
Voices supporting Khao Man Gai
"Stability, familiarity, and healthiness" were supported, resonating with a wide range of people.
"I like that it's healthy and refreshing, but still satisfying."
"I'm curious how it will be expressed as a burger! It must be a perfect match."
"Perfect for my current mood. A reliable cilantro burger that won't disappoint."
Voices supporting Banh Mi
It was supported for its exotic aroma like an Asian street stall and the sense of the extraordinary, receiving many comments.
"I ate it before and it was delicious, so I want to eat it again! Banh Mi is an addictive combination."
"It's exciting with a sense of the extraordinary. A perfect taste for a change of pace."
"I couldn't eat it last time because it sold out, so I definitely want to eat it this time!"
"I think it's a burger that's not spicy, has a lot of vegetables, and where the aroma of cilantro comes alive the most."
■ Uses carefully selected fried chicken
Each piece is carefully fried in-store and served.
Committed to freshly made deliciousness, each piece of raw chicken is carefully coated and fried in-store, resulting in hot and flavorful chicken.
Uses young chicken thigh meat.
Characterized by plump, juicy, and tender meat. Excellent compatibility with the crispy texture of the batter!
The raw chicken is seasoned with white miso as a secret ingredient, enhancing the depth and richness of the flavor!
The batter contains 8 spices, including coriander and basil, enhancing the aroma.
【Product Overview】
■ Product Name and Price (tax included):
Cilantro Chicken Burger Khao Man Gai
Cilantro Chicken Burger Banh Mi
Each: 1x cilantro 750 yen / 3x 850 yen / 5x 950 yen / change to leaf lettuce 750 yen
■ Sales Period: April 22, 2026 (Wednesday) - June 2, 2026 (Tuesday)
■ Sales Stores: Freshness Burger stores nationwide
*Excluding stadium and zoo stores.