Win 8,900 (Paku) Yen! Product Prediction Campaign Underway! Which 'My Favorite Cilantro Burger' was chosen by approximately 10,000 people? Which product won the 'Cilantro Burger Grand Election'?!
Freshness Burger is launching a new product chosen by approximately 10,000 votes from its 'Cilantro Burger Grand Election' on April 22, 2026. To celebrate, an SNS product prediction campaign will be held starting April 1, 2026, where correct guessers will receive a Freshness CWG card.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 21:47 (484h 59m after Collected)
Freshness Co., Ltd. of the Colowide Group (Representative Director: Kentaro Saito / Headquarters: Nishi-ku, Yokohama City, Kanagawa Prefecture) conducted the 'Cilantro Burger Grand Election' from December 17, 2025 (Wednesday) to January 12, 2026 (Monday).
Following the success of the election, an SNS product prediction campaign will be held starting April 1, 2026 (Wednesday), allowing participants to guess the product that has been decided for release.
The 'Cilantro Burger Grand Election,' where approximately 10,000 cilantro enthusiasts, or 'Pakuchinists,' cast their votes, has finally concluded. As a first-ever initiative for the brand, the eagerly awaited menu, which garnered support from a total of 8 candidate items, will finally be available starting April 22 (Wednesday). Additionally, an 'SNS Product Prediction Campaign' will also be held, where participants can guess the new product based on hints revealed on the official X account, and correct guessers will be entered into a lottery to receive a Freshness CWG Card to enjoy Freshness Burger.
**■ Approximately 10,000 people participated in Freshness's first-ever 'Cilantro Burger Grand Election'**
Freshness Burger annually features a limited-time cilantro-based burger as a popular spring event. In 2026, aiming to reflect fan voices more than ever before, the brand held its first-ever 'Cilantro Burger Grand Election.' This project saw a total of 8 items entered, including popular revival candidates that were previously sold and received favorable reviews, as well as newly proposed items. General voting was conducted from a lineup featuring Asian cuisine motifs such as Vietnamese 'Banh Mi,' Thai 'Pad Krapow,' and Malaysian/Singaporean 'Laksa,' ultimately collecting approximately 10,000 votes.
Amidst calls for the return of popular items and anticipation for new flavors, two products were selected from numerous candidates for release.
**Past Sales Products (Revival Candidates): 4 types**
1. Green Curry
2. Banh Mi