Mishima City, Shizuoka and MoveX Inc. Sign Partnership Agreement to Promote Urban Sports; Transitioning to 'Culture Rooting' Phase from FY2026 Based on 4-Year Collaboration
Mishima City and MoveX Inc. have entered into a partnership agreement to promote urban sports. Building on their collaborative efforts since 2022, they will launch continuous street dance programs and community events from fiscal 2026 to foster youth development and regional culture.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 14:30 (3h 58m after Collected)
## Mishima City, Shizuoka and MoveX Inc. Sign Partnership Agreement to Promote Urban Sports
This agreement is built upon the foundation of urban sports experience programs and school projects continued in Mishima City since 2022. It aims to expand sports options for children and root a new culture in the local community. From fiscal 2026, continuous activities centered on street dance will be developed in collaboration with Mishima City based on this agreement.
■ Purpose of the Agreement
In recent years, urban sports such as skateboarding, BMX, and breaking have gained global attention as Olympic sports. However, local cities still face challenges such as a lack of venues for experience and an absence of environments for continuous practice.
Mishima City and MoveX Inc. have agreed to evolve their relationship into a medium-to-long-term partnership based on four years of collaborative achievements. Through this agreement, they will integrally promote the healthy development of youth and the formation of local communities centered on urban sports.
■ Planned Initiatives for Fiscal 2026
Based on this agreement, continuous programs centered on street dance will be developed in fiscal 2026. Beyond one-off 'experience events,' the goal is to root a 'circle culture' where participants gather autonomously in the city.
- Summer Workshops (July–August 2026):
Providing wide experience opportunities for local children as an entry point to lower the barrier to participation.
- Regular Dance Lessons (September 2026 – March 2027):
Continuous bi-weekly lessons for those who participated in the workshops.
- Community Development Events:
Projects to deepen interaction among participants held throughout the year.
■ Previous Initiatives in Mishima City (2022–2025)
- 2022: Conducted the first urban sports experience program in Mishima City.
- 2023: 'School of Urban Sports @ Mishima': Conducted a 3-part continuous lesson program for 10 pairs of parents and children.
- 2024: 'Cross Sports Academia @ Mishima': Developed multi-sports classes (Parkour, Breakdance, Double Dutch, etc.) for elementary school students.
- 2025: Participated in 'Cross Sports Park in LaLaport Numazu' with sponsorship from Mishima City and the Mishima City Board of Education.
■ Comments
Gyohiko Tokizaki, CEO of MoveX Inc.
'Four years have passed since we held our first workshop in Mishima City in 2022. Meeting many children has led us to this new stage of signing a partnership agreement. We are delighted to take this first step with the people of Mishima City toward creating a city where urban sports are part of children's daily lives, rather than just one-off events.'
Tetsuya Sugimoto, Manager of Health Promotion Office, Health Promotion Division, Mishima City Hall
'Mishima City promotes citizen health and regional revitalization under the "Smart Wellness Mishima" banner. We are very pleased to move to a new stage as a formal partner with MoveX, who has enthusiastically accompanied our city's sports promotion. In the future, we hope the city will support venues for activities at regional events, while MoveX takes on the role of nurturing regional leaders. By combining our strengths, we will promote vibrant city development.'
■ MoveX Inc. Company Profile
Company Name: MoveX Inc.
Headquarters: 8F Meguro Center Bldg., 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021
Representative: Gyohiko Tokizaki, CEO
Established: February 2017
Primary Businesses: Sports entertainment, School business
MoveX daily creates new cultures and communities by leveraging the appeal of urban sports and street culture. They develop diverse businesses such as the urban sports experience event 'Cross Sports Park,' the multi-sports class 'Cross Sports Academia,' the freestyle culture mix battle 'FREESTYLE SPACE,' and the street culture festival 'TOSHIMA STREET FES.' Furthermore, they contribute to regional revitalization through promotion projects in collaboration with companies and local governments.
This agreement is built upon the foundation of urban sports experience programs and school projects continued in Mishima City since 2022. It aims to expand sports options for children and root a new culture in the local community. From fiscal 2026, continuous activities centered on street dance will be developed in collaboration with Mishima City based on this agreement.
■ Purpose of the Agreement
In recent years, urban sports such as skateboarding, BMX, and breaking have gained global attention as Olympic sports. However, local cities still face challenges such as a lack of venues for experience and an absence of environments for continuous practice.
Mishima City and MoveX Inc. have agreed to evolve their relationship into a medium-to-long-term partnership based on four years of collaborative achievements. Through this agreement, they will integrally promote the healthy development of youth and the formation of local communities centered on urban sports.
■ Planned Initiatives for Fiscal 2026
Based on this agreement, continuous programs centered on street dance will be developed in fiscal 2026. Beyond one-off 'experience events,' the goal is to root a 'circle culture' where participants gather autonomously in the city.
- Summer Workshops (July–August 2026):
Providing wide experience opportunities for local children as an entry point to lower the barrier to participation.
- Regular Dance Lessons (September 2026 – March 2027):
Continuous bi-weekly lessons for those who participated in the workshops.
- Community Development Events:
Projects to deepen interaction among participants held throughout the year.
■ Previous Initiatives in Mishima City (2022–2025)
- 2022: Conducted the first urban sports experience program in Mishima City.
- 2023: 'School of Urban Sports @ Mishima': Conducted a 3-part continuous lesson program for 10 pairs of parents and children.
- 2024: 'Cross Sports Academia @ Mishima': Developed multi-sports classes (Parkour, Breakdance, Double Dutch, etc.) for elementary school students.
- 2025: Participated in 'Cross Sports Park in LaLaport Numazu' with sponsorship from Mishima City and the Mishima City Board of Education.
■ Comments
Gyohiko Tokizaki, CEO of MoveX Inc.
'Four years have passed since we held our first workshop in Mishima City in 2022. Meeting many children has led us to this new stage of signing a partnership agreement. We are delighted to take this first step with the people of Mishima City toward creating a city where urban sports are part of children's daily lives, rather than just one-off events.'
Tetsuya Sugimoto, Manager of Health Promotion Office, Health Promotion Division, Mishima City Hall
'Mishima City promotes citizen health and regional revitalization under the "Smart Wellness Mishima" banner. We are very pleased to move to a new stage as a formal partner with MoveX, who has enthusiastically accompanied our city's sports promotion. In the future, we hope the city will support venues for activities at regional events, while MoveX takes on the role of nurturing regional leaders. By combining our strengths, we will promote vibrant city development.'
■ MoveX Inc. Company Profile
Company Name: MoveX Inc.
Headquarters: 8F Meguro Center Bldg., 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021
Representative: Gyohiko Tokizaki, CEO
Established: February 2017
Primary Businesses: Sports entertainment, School business
MoveX daily creates new cultures and communities by leveraging the appeal of urban sports and street culture. They develop diverse businesses such as the urban sports experience event 'Cross Sports Park,' the multi-sports class 'Cross Sports Academia,' the freestyle culture mix battle 'FREESTYLE SPACE,' and the street culture festival 'TOSHIMA STREET FES.' Furthermore, they contribute to regional revitalization through promotion projects in collaboration with companies and local governments.