AVIREX Official Reuse Sales Site Launches on June 18, Kicking Off Full-Scale Sales of Brand-Certified Pre-Owned Items on Recommerce OS 'Retailor'

Free Standard Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Takao Harimoto) announces the launch of the official reuse sales site for AVIREX (Avirex), a brand operated by TSI Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Takeshi Shimoji), on Thursday, June 18, 2026. The platform is built on Retailor, Free Standard's recommerce operating system.

With the site's opening, the brand officially begins full-scale online sales of 'officially certified pre-owned items'—a brand-authorized initiative that follows the previously launched official take-back and collection project. Starting Saturday, June 20, the second round of item collection will begin, enabling a continuous supply of new 'officially certified pre-owned items'.

Background: Completing a Circular Apparel Cycle—From Take-Back to Resale

AVIREX has been advancing its official reuse project to create a new lifestyle where the joy of 'buying' a favorite piece coexists with the satisfaction of thoughtfully 'passing it on' to the next owner.

The first phase—official take-back and product collection—successfully gathered numerous AVIREX products that have been cherished and worn for many years, embodying enduring value. The newly launched sales site serves as a platform to reintroduce these items to the market after undergoing brand-authorized authentication and official maintenance. This marks the full launch of a self-sustaining, brand-led circular apparel model.

Key Features of This Project (Sales Phase)

By leveraging Retailor's data management and recommerce operations, the site delivers the quality and peace of mind unique to 'brand-certified' items—backed by official inspection and maintenance.

Exclusive Lineup Restored with 'Resew' Repair Technology

Items collected through the take-back program, particularly leather goods and flight jackets that define AVIREX's identity, are sent to TSI's official partners. There, they receive official maintenance using the expertise and techniques of the brand's official repair service, 'Resew'. Items such as jackets with replaced cuffs or repaired leather tears are restored in functionality and character by skilled artisans and sold as one-of-a-kind 'officially certified pre-owned items'.

A Circular Purchase Experience Where 'Buying' and 'Passing On' Can Happen Repeatedly

'Officially certified pre-owned items' purchased through this site can later be returned to AVIREX's official take-back program when no longer worn. Rather than ending with a single resale, the brand continues to support each product throughout its lifecycle, creating an environment where customers can confidently participate in the circular economy again and again—during scheduled take-back periods.

Site Overview

Site Name: AVIREX OFFICIAL REUSE SITE

Launch Date: June 18, 2026 (Thursday)

Products Sold: AVIREX products collected from customers (leather goods, flight jackets, apparel, etc.)

Site URL: https://avirex-archivemarket.com/

About AVIREX

'AVIREX (Avirex)' is a military fashion brand founded in 1975 as an official U.S. Air Force contractor, with the flight jacket as its core identity. Named 'King of the Sky' in honor of aviators who bravely took to the skies to protect their country and loved ones, AVIREX has dedicated itself to developing flight jackets that safeguard pilots' lives.

As a pioneer that introduced the military fashion genre to Japan's fashion industry through costume supervision for the movie 'Top Gun', AVIREX's apparel—rooted in a long history and military-spec technology—is supported worldwide.

[AVIREX Official Website]

https://avirex-usa.com

About Free Standard

Company Name: Free Standard Co., Ltd.

Representative: Takao Harimoto

Headquarters: 6F, Daiichi Akebono Building, 1-19-9 Dogenzaka, Shibuya-ku, Tokyo

Founded: 2020

Business Overview:

Free Standard provides 'Retailor', a recommerce operating system that enables brands and manufacturers—primary producers of consumer goods—to build their own secondary marketplaces. Retailor offers semi-customizable support, from building a brand-specific reuse site to services such as product collection, authentication, maintenance, storage, photography, and listing.

Company URL: https://freestandard.co.jp/