Recommerce Operating System "Retailor" Adopted as Foundation for Boardriders Japan's Official Reuse Project
Free Standard's recommerce operating system "Retailor" has been adopted by Boardriders Japan for an official reuse project involving their action sports brands (QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, RVCA). This project, running from April 1 to April 19, 2026, aims to promote resource circulation by collecting pre-loved apparel and gear, offering incentives for trade-ins, and building a sustainable lifestyle for action sports enthusiasts.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:45 (486h 57m after Collected)
Free Standard Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takahisa Harimoto) is pleased to announce that its recommerce operating system "Retailor" has been adopted as the foundation for an official reuse project by Boardriders Japan LLC (Headquarters: Shibuya-ku, Tokyo), which operates action sports brands.
This project will be conducted for a limited period from April 1 (Wednesday) to April 19 (Sunday), 2026, and will involve trade-in and collection of beloved products from customers.
## Background of Implementation: Resource Circulation to Protect Action Sports Fields
Boardriders Japan, whose field is nature such as the sea and mountains, is strengthening its efforts to realize a sustainable society. This time, the company will launch a brand-certified reuse project involving its six major brands.
By officially managing secondary distribution, which was previously left to individual buying and selling, and utilizing the "Retailor" platform, a circular cycle will be built across a wide range of categories, including authentic surf gear and snow gear. By responsibly collecting beloved apparel and gear and connecting them to the next customer, we will protect the fields and create a new lifestyle with the community that loves sports.
## Features of this Project: Six Brands Simultaneously and Wide Range of Collection Categories
This project is a large-scale endeavor that is not limited to a specific brand, but involves global action sports brands owned by Boardriders Japan collaborating and implementing it all at once.
### Joint Implementation by Six Brands
Target collection brands include QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, and RVCA, totaling six brands. Beyond brand boundaries, this will accelerate resource circulation throughout the entire action sports scene.
### Wide Range of Collection Categories from Gear to Apparel
In addition to regular apparel products, wetsuits and snow gear (boots, goggles, gloves, etc.) are also widely eligible for collection. *Snow gear is limited to products released within the last three years.
### Trade-in Incentives to Promote Circulation
Coupons that can be used for the next purchase will be awarded according to the collected items. This promotes a positive cycle where "letting go" becomes a step towards "new challenges."
## Implementation Overview
Implementation Period: April 1 (Wednesday) - April 19 (Sunday), 2026
Target Collection Brands: QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, RVCA
Eligible Items: Apparel, wetsuits, snow gear (boots, goggles, gloves, etc. *within 3 years of release)
Benefits: Coupons awarded according to trade-in items
## About Free Standard
Company Name: Free Standard Inc.
Representative Director: Takahisa Harimoto
This project will be conducted for a limited period from April 1 (Wednesday) to April 19 (Sunday), 2026, and will involve trade-in and collection of beloved products from customers.
## Background of Implementation: Resource Circulation to Protect Action Sports Fields
Boardriders Japan, whose field is nature such as the sea and mountains, is strengthening its efforts to realize a sustainable society. This time, the company will launch a brand-certified reuse project involving its six major brands.
By officially managing secondary distribution, which was previously left to individual buying and selling, and utilizing the "Retailor" platform, a circular cycle will be built across a wide range of categories, including authentic surf gear and snow gear. By responsibly collecting beloved apparel and gear and connecting them to the next customer, we will protect the fields and create a new lifestyle with the community that loves sports.
## Features of this Project: Six Brands Simultaneously and Wide Range of Collection Categories
This project is a large-scale endeavor that is not limited to a specific brand, but involves global action sports brands owned by Boardriders Japan collaborating and implementing it all at once.
### Joint Implementation by Six Brands
Target collection brands include QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, and RVCA, totaling six brands. Beyond brand boundaries, this will accelerate resource circulation throughout the entire action sports scene.
### Wide Range of Collection Categories from Gear to Apparel
In addition to regular apparel products, wetsuits and snow gear (boots, goggles, gloves, etc.) are also widely eligible for collection. *Snow gear is limited to products released within the last three years.
### Trade-in Incentives to Promote Circulation
Coupons that can be used for the next purchase will be awarded according to the collected items. This promotes a positive cycle where "letting go" becomes a step towards "new challenges."
## Implementation Overview
Implementation Period: April 1 (Wednesday) - April 19 (Sunday), 2026
Target Collection Brands: QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, RVCA
Eligible Items: Apparel, wetsuits, snow gear (boots, goggles, gloves, etc. *within 3 years of release)
Benefits: Coupons awarded according to trade-in items
## About Free Standard
Company Name: Free Standard Inc.
Representative Director: Takahisa Harimoto