【FRED PERRY】Fred Perry Shirt Double Points Campaign Implemented

FRED PERRY, a British fashion brand with roots in sports and subculture. The iconic Fred Perry Shirt, symbolizing the brand, was born on the tennis courts in the 1950s. It soon crossed over into music, fashion, and subculture scenes, establishing its presence not merely as sportswear but as an icon reflecting eras and stances.

Worn by musicians, creators, and youth living in their respective eras, transcending genres and generations, the Fred Perry Shirt. This garment, interwoven with British subculture and stories, continues to exude unchanging charm, moving between stages and streets.

This spring, as an opportunity to rediscover this iconic garment, FRED PERRY will be running a double points campaign for Fred Perry Shirts, exclusively for FRED PERRY MEMBER’S members, from Wednesday, April 1, 2026, to Thursday, April 30, 2026. During the campaign period, for any purchase including a Fred Perry Shirt, all items in that transaction will receive double points. Please take this opportunity to incorporate a timeless item into your spring wardrobe.

CAMPAIGN INFORMATION

Fred Perry Shirt Double Points Campaign

Exclusively for FRED PERRY MEMBER’S members, a campaign will be held where points will be awarded at double the usual rate for purchases including a Fred Perry Shirt.

Campaign Period:

Wednesday, April 1, 2026 – Thursday, April 30, 2026

Point Award Conditions:

During the period, for any purchase including a Fred Perry Shirt, all items in that transaction will receive double points.

Excluded Stores:

*Outlet stores and Kyoto Isetan store are excluded.

Eligible Products:

Fred Perry Shirts (M12, M1212, M2, M3, M3600, M3636, M6000, M6006, G12, G3600, G6000, G3636, G7200, SY1225, SY3600, SY3637)

https://www.fredperry.jp/shop/e/efps/

FRED PERRY

Established in 1952 by Wimbledon triple champion, Frederick John Perry, the brand has since walked hand-in-hand with British subculture. The original Fred Perry Shirt, designed over 60 years ago, is still proudly manufactured today, unchanged from its original form. The Fred Perry Shirt is a uniform of subculture that crosses over from sportswear to streetwear. Fred's style influenced other tennis players. It eventually inspired various communities, from youth who rebelled against authority and broke conventions, to musicians and filmmakers, and then, in a full circle, sports stars. The uniform of British subculture, continuing since the 1950s, is worn by each generation as their own. But always at its heart is the Laurel Wreath on the chest. It's an iconic shirt recognizable at a glance, whether in another room, on a crowded dance floor, or in a vast football stadium. As a leading British fashion brand with a unique sports background and deep ties to British subculture, through collaborations with global designers like COMME des GARÇONS and British designers who create based on subculture roots, it operates its business globally.

https://www.fredperry.jp/

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