[FRED PERRY] New Store Opens in Yokohama's MARINE & WALK YOKOHAMA!

FRED PERRY is opening a new store in Yokohama's MARINE & WALK YOKOHAMA on April 24, 2026. The store is designed as a brand experience hub, blending Yokohama's industrial heritage with Fred Perry's modern British spirit, and will be the only location in the area to offer collaboration items. A free opening party with refreshments and coupons will be held on April 25th.
product_launch|eventNQ 100/100出典:PR Times

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  • 📰 Published: April 3, 2026 at 21:00
  • 🔍 Collected: April 3, 2026 at 12:30
  • 🤖 AI Analyzed: April 17, 2026 at 09:47 (333h 17m after Collected)
FRED PERRY, a British fashion brand with roots in sports and subculture, is pleased to announce the opening of "FRED PERRY MARINE AND WALK YOKOHAMA" on the 1st floor of the commercial facility MARINE & WALK YOKOHAMA in the Minatomirai area of Yokohama.

Born from the concept of creating streets in a seaside warehouse district, seamlessly connecting the sea and greenery, this open mall offers an open and comfortable space. It is positioned not just as a sales floor, but as a hub for the brand experience in the Yokohama area. By abstracting the memories of industrial heritage etched in the port city of Yokohama and fusing them with FRED PERRY's modern British spirit, we aim to create a space where customers can experience not only the products but also the brand's culture and stories.

The exterior features a neon-style LED Laurel Mark installed on the wall, which quietly yet assertively announces the brand's presence within the port city's nightscape. Inside, the store utilizes a three-sided wall design: a Container Wall made of folded plate panels, a Stud Wall utilizing stud structures, and a Timber Wall made of dark wood. Through the use of materials that evoke memories of the port, the unique regional character of Yokohama is woven into the space.

At FRED PERRY MARINE AND WALK YOKOHAMA, in addition to the brand's iconic timeless items and seasonal collections, this store will be the only location in the Yokohama area to offer collaboration items, providing a lineup that allows customers to experience the brand's current standing and creative expansion.

To commemorate the opening, a modest opening party will be held the following day, April 25th (Saturday), from 14:00 to 17:00. On the day, in addition to distributing 1,000 yen coupons valid in the Kanagawa Prefecture area, we will offer food and drinks with ties to the UK. Admission is free. We look forward to your visit.

SHOP INFORMATION
FRED PERRY MARINE AND WALK YOKOHAMA
Opening Date: Friday, April 24, 2026
Address: 1-3-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture, 231-0001, 1F
Total Floor Area: 165㎡ (approx. 50 tsubo)
Business Hours: 11:00 - 20:00
TEL: 045-415-0336
https://www.fredperry.jp/blog/store/syokohama-marine-and-walk

OPENING PARTY INFORMATION
Event Date & Time: Saturday, April 25, 2026, 14:00 - 17:00
Food & Drink: Ben's Cookies · MILK TEA SERVICE®
DJ: OTA · SUNNY

* **MILK TEA SERVICE:** A catering service delivering delicious milk tea primarily in Tokyo. Uses uniquely blended tea leaves for milk tea. Enjoy a novel milk tea that is rich yet has a light aftertaste.
* **OTA:** Born in Tokyo in 2002. Serves as the back DJ for the alternative HIPHOP group KOMOREBI. Performed DJ sets at Summer Sonic last year and is advancing with solo activities. Recently involved in music production.
* **SUNNY ONLIY 1:** Born in Osaka in 1998. Works as a producer for the music crew It'sUS!!!!, and is active as a singer, DJ, and model.

* *Entrance Free: Anyone can enter.*
* *As we plan to serve alcoholic beverages, we may ask for photo identification at the time of service.*

**FRED PERRY (Fred Perry)**
Founded in 1952 by Wimbledon's triple champion, Frederick John Perry, the brand has walked alongside British subculture ever since. The original Fred Perry shirt has been manufactured with pride, unchanged since its design over 60 years ago. The Fred Perry shirt is a subcultural uniform that crosses over sportswear and streetwear. Fred's style influenced other tennis players, and eventually inspired various communities, including rebellious youth, creators like musicians and filmmakers, and even stars in the sports world. The British subculture uniform, continuing since the 1950s, is worn by each generation as their own. But always at its heart is the Laurel Wreath on the chest. It's an iconic shirt recognizable at a glance, whether you're in another room, on a crowded dance floor, or in a large football stadium. Through collaborations with global designers like COMME des GARÇONS and British designers who build their products from subcultural roots, it is a leading British fashion brand that operates globally, with a unique sports background and a deep connection to British subculture.
https://www.fredperry.jp/shop/
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