Beyond Wearing Fragrance: Introducing "FRAG.", a Fragrance Oil Supervised by LOA
PLAY BEAUTY launches a new perfume hair & body oil "FRAG.", supervised by LOA.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 02:40
- 🔍 Collected: March 30, 2026 at 21:46
- 🤖 AI Analyzed: April 15, 2026 at 10:38 (372h 52m after Collected)
From PLAY BEAUTY Inc.,
a new perfume hair & body oil
"FRAG." has been born.
Fragrance is not just something to wear,
it's something that lingers as an atmosphere.
FRAG. is
a fragrance that embodies this way of being.
FRAG. — Concept
Your current scent, freely.
Fragment your fragrance.
Gently blends into your skin and hair,
a scent that spreads as if dissolving into the air.
Rather than making a strong statement,
it layers as fragments of your individuality,
quietly remaining as your personal atmosphere.
FRAG. is
a new fragrance
for freely expressing yourself in the moment.
Latest information on FRAG. is available on the official brand site/Instagram.
FRAG. Official Brand Site