Fractal Workout Launches Execution Support Service to Bridge Corporate Health Management and Health Insurance Programs

Fractal Workout Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masahiro Takahase) has launched an execution support service for collaborative initiatives between companies and health insurance societies, aimed at corporate HR, health and productivity management officers, health insurance societies, and collaborative health officers, connecting health management and healthcare projects.

This support service assists companies in unifying their health management initiatives and the healthcare projects conducted by their health insurance societies. It offers comprehensive support, from identifying health issues and defining stakeholder roles to planning exercise programs, delivering them online or in-person, and conducting post-implementation reviews.

Background of the Launch

Corporate health management efforts and the healthcare projects of health insurance societies inherently share a common goal: maintaining and improving the health of employees and insured members.

In practice, however, these initiatives are often managed separately, with corporate HR handling health management and health insurance societies managing healthcare projects.

For example, companies tend to focus on obtaining the Certified Health & Productivity Management Outstanding Organization recognition, employee satisfaction, productivity, preventing leaves of absence, and addressing presenteeism. Health insurance societies, on the other hand, tend to focus on post-health check follow-ups, specific health guidance, lifestyle improvement support, and healthcare projects aimed at optimizing medical costs.

From the employees' perspective, however, these should not be separate efforts but rather connected health support within the same workplace and living environment.

For companies and health insurance societies with 700 or more insured members, the scale of target individuals, involved departments, and implementation themes makes it crucial for corporate HR and the health insurance society to clarify their roles and establish a system for operating joint initiatives.

However, in reality, challenges often arise, such as 'unclear role division between the health insurance society and corporate HR,' 'a lack of connection between health management initiatives and healthcare projects,' 'failure to fully utilize health check data and survey results for joint initiatives,' and 'a lack of resources to handle planning, expert selection, and operational management.'

Fractal Workout provides end-to-end support from policy design after identifying health issues, to exercise support and post-implementation review, through its corporate wellness support, health management support, and medical fitness center operations.

Responding to the needs from corporate HR, health insurance societies, and collaborative health officers, we are now launching this execution support service to connect health management and healthcare projects.

Support Details

This service designs exercise and health support initiatives that connect health management and healthcare projects after clarifying the objectives and operational structures of both corporate HR and the health insurance society.

Its key feature is the ability to design initiatives that can be jointly operated by the company and the health insurance society after identifying health issues, going beyond one-off seminars or temporary events.

Utilizing services like our corporate wellness support service 'BODY PALETTE,' we can also assist with understanding organizational health trends, policy design, and post-implementation reviews as needed.

We focus on solving the collaboration challenges faced by companies and health insurance societies, rather than promoting a specific service name.

- Clarification of roles for corporate HR and health insurance societies - Design for connecting health management initiatives and healthcare projects - Policy design for post-health check follow-ups, exercise habit formation, and lifestyle improvement support - Planning support for collaborative health initiatives - Policy design tailored to the target audience, objectives, timing, and budget - Provision of online exercise programs for members and employees - In-person exercise instruction at health promotion facilities - Support for expert selection, communication drafting, participation logistics, and implementation management - Collation of post-implementation surveys, participation status, and feedback - Review support for the next fiscal year's health management initiatives and healthcare projects

Envisioned Use Cases

This support is envisioned for use by companies and health insurance societies facing the following challenges.

We handle consultations not only from corporate HR or health insurance societies alone but also joint policy design consultations with both parties present.

- Want to link health management initiatives and healthcare projects - Want to clarify the division of roles between corporate HR and the health insurance society - Want to jointly implement post-health check follow-ups between corporate HR and the health insurance society - Want to plan exercise initiatives for members and employees - Considering improvement measures after being certified as a Health & Productivity Management Outstanding Organization - Want to advance collaborative health initiatives but are unsure how to proceed - Struggling to translate identified health issues into concrete measures - Want to organize proposals for internal meetings or presentations within the society - Want to consult externally for expert selection, communication, implementation management, and review

What Fractal Workout Can Support

Fractal Workout supports the health initiatives of companies and health insurance societies from an execution standpoint through its corporate wellness support, health management support, and medical fitness center operations.

In collaborative initiatives between companies and health insurance societies, it is crucial to clarify not only who takes the lead but also the objectives, target audience, cost allocation, communication methods, implementation management, and review roles in advance.

Fractal Workout provides comprehensive support by considering the perspectives of both corporate HR and the health insurance society, from organizing proposals that are easy to present in meetings, setting target audiences and objectives, selecting experts, providing online and in-person exercise programs, to post-implementation reviews.

Leveraging our functions as a health promotion facility and a designated exercise therapy facility, we have established a system that allows for professional consultation on exercise support, while distinguishing between corporate wellness support and exercise therapy based on a doctor's instructions.

This makes it easier for corporate HR, health insurance societies, and collaborative health officers to advance joint initiatives while reducing the burden of individually searching for experts, creating plans from scratch, or separately designing post-implementation reviews.

Expected Operational Benefits

By utilizing the execution support for collaborative initiatives, companies and health insurance societies can expect the following operational benefits.

By designing collaborative initiatives for common health issues instead of advancing health management and healthcare projects separately, we support the creation of a health support system that is easy for both parties to implement.

- Easier to advance collaboration between health management initiatives and healthcare projects - Easier to clarify the roles of corporate HR and the health insurance society - Easier to materialize post-health check follow-ups and exercise initiatives as joint projects - Centralized management of expert selection, planning, operation, and review - Easier to organize policy proposals needed for internal meetings and society presentations - Easier to design exercise opportunities that are accessible for members and employees - Can leave behind review materials that connect to the next year's initiatives, rather than one-off measures - Easier to consider continuous health support initiatives on a monthly-converted basis

Implementation Flow

Upon implementation, we provide support according to the existing initiatives and challenges of the company and health insurance society in the following flow:

1. Initial Consultation

We confirm the current health management initiatives, healthcare projects, post-health check follow-ups, collaboration status between corporate HR and the health insurance society, target audience, implementation structure, budget, and desired timing.

2. Role Clarification

We clarify the roles and implementation objectives for each stakeholder, including corporate HR, the health insurance society, occupational physicians, public health nurses, and health management officers.

3. Policy Design

We design initiatives from options such as online exercise, in-person instruction, seminars, and continuous programs, tailored to the objectives, budget, target audience, and implementation period.

4. Implementation Preparation

Communication drafts, implementation schedules, participation logistics, internal