Towards 100% Recognition of Financial Planners (FPs). Creating a Society Where FPs are a "Matter of Course" in Life Decisions and Regional Problem Solving.
FP Cross Initiative Co., Ltd. announced its "April Dream" to achieve 100% recognition of Financial Planners (FPs) and create a society where FPs naturally support life decisions and regional problem-solving. The company aims to utilize FP expertise in all aspects of society through business planning and support for FPs.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:20
- 🔍 Collected: April 1, 2026 at 18:37
- 🤖 AI Analyzed: April 21, 2026 at 16:35 (477h 58m after Collected)
Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "FP Cross Initiative Co., Ltd."
FP Cross Initiative Co., Ltd. (Obihiro, Hokkaido, Representative Director and CEO Moe Machida), a Hokkaido-based business planning company specializing in Financial Planners (FPs), aims to create a society where all citizens recognize FPs as a profession and FPs are naturally present in all social problem-solving situations, through FP business planning and support for FPs.
## Background of the Dream
Currently, the recognition of the term Financial Planner (FP) is increasing, but its actual role is not sufficiently known, and it remains largely associated with the image of an insurance sales or asset management advisor. Furthermore, in rural areas far from urban centers, the term itself is often unrecognized, and the presence of professionals is scarce.
Representative Machida founded "FP Satellite Co., Ltd.," an independent FP company that does not sell any financial products, in 2016, and has pursued the neutrality and potential of FPs. However, she strongly felt that a new approach beyond the existing business framework was necessary for FPs to truly move society.
Therefore, in June 2025, to realize projects and concepts that could not be achieved within previous frameworks, she founded "FP Cross Initiative Co., Ltd.," Japan's only FP business planning company, in Obihiro, Hokkaido. The company is challenging a "second創業" (second founding) by combining FP expertise with all industries, fields, and regions to create new value for society.
## The Future When the Dream Comes True
We will achieve 100% domestic recognition of FPs as a profession and realize a society where everyone's involvement with FPs is a matter of course.
### In Individual Lives
At life's milestones such as education, marriage, starting a business, and nursing care, consulting an FP will become a natural option. Financial anxieties will be resolved, and everyone will be able to make their own choices proactively and confidently.
### In Solving Regional Issues
FPs will act as coordinators in solving regional issues such as regional revitalization, vacant house problems, and business succession for small and medium-sized enterprises. FPs, with their specialized knowledge, overall coordination ability, and neutral perspective, will become key players in promoting the circulation of the regional economy.
### Establishment as a Profession
FPs will become a regular feature in the top ranks of desired professions for elementary school students, with diverse FPs equipped with advanced expertise and ethics actively working with pride across the country.
## Initiatives of FP Cross Initiative
We provide support for businesses and FPs.
FP Cross Initiative Co., Ltd. (Obihiro, Hokkaido, Representative Director and CEO Moe Machida), a Hokkaido-based business planning company specializing in Financial Planners (FPs), aims to create a society where all citizens recognize FPs as a profession and FPs are naturally present in all social problem-solving situations, through FP business planning and support for FPs.
## Background of the Dream
Currently, the recognition of the term Financial Planner (FP) is increasing, but its actual role is not sufficiently known, and it remains largely associated with the image of an insurance sales or asset management advisor. Furthermore, in rural areas far from urban centers, the term itself is often unrecognized, and the presence of professionals is scarce.
Representative Machida founded "FP Satellite Co., Ltd.," an independent FP company that does not sell any financial products, in 2016, and has pursued the neutrality and potential of FPs. However, she strongly felt that a new approach beyond the existing business framework was necessary for FPs to truly move society.
Therefore, in June 2025, to realize projects and concepts that could not be achieved within previous frameworks, she founded "FP Cross Initiative Co., Ltd.," Japan's only FP business planning company, in Obihiro, Hokkaido. The company is challenging a "second創業" (second founding) by combining FP expertise with all industries, fields, and regions to create new value for society.
## The Future When the Dream Comes True
We will achieve 100% domestic recognition of FPs as a profession and realize a society where everyone's involvement with FPs is a matter of course.
### In Individual Lives
At life's milestones such as education, marriage, starting a business, and nursing care, consulting an FP will become a natural option. Financial anxieties will be resolved, and everyone will be able to make their own choices proactively and confidently.
### In Solving Regional Issues
FPs will act as coordinators in solving regional issues such as regional revitalization, vacant house problems, and business succession for small and medium-sized enterprises. FPs, with their specialized knowledge, overall coordination ability, and neutral perspective, will become key players in promoting the circulation of the regional economy.
### Establishment as a Profession
FPs will become a regular feature in the top ranks of desired professions for elementary school students, with diverse FPs equipped with advanced expertise and ethics actively working with pride across the country.
## Initiatives of FP Cross Initiative
We provide support for businesses and FPs.