Towards 100% Recognition of Financial Planners (FP). Creating a Society Where FPs 'Naturally' Support Life Decisions and Solve Regional Issues
FP Cross Initiative Co., Ltd., based in Hokkaido, endorses the 'April Dream' project. The company shares its vision to maximize the potential of FPs by integrating them into everyday life events and broader social problem-solving, such as regional revitalization, from their base in Tokachi, Obihiro.
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- 📰 Published: April 2, 2026 at 02:20
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1474h 37m after Published)
Our company endorses April Dream, a project that aims to make April 1st a day to broadcast dreams. This press release represents the dream of 'FP Cross Initiative Co., Ltd.'
FP Cross Initiative Co., Ltd. (Obihiro, Hokkaido; Representative Director & CEO: Moe Machita), a business planning company originating from Hokkaido and specializing in Financial Planners (FP), aims for a society where every citizen recognizes FP as a profession, and where FPs are naturally present at the frontlines of solving various social issues through FP business planning and support for FPs.
Background of the Dream
Currently, the recognition of the term Financial Planner (FP) is increasing, but the reality of the profession is not well known, often limited to the image of insurance sales or asset management advisors. Furthermore, in rural areas far from urban centers, the term itself is not even recognized, and the presence of such professionals is extremely rare.
In 2016, our representative, Machita, founded 'FP Satellite Co., Ltd.,' an independent FP company that sells no financial products, pursuing the neutrality and potential of FPs. However, she acutely realized that for FPs to truly move society, an approach that goes beyond the boundaries of existing business was necessary.
Therefore, in June 2025, to realize projects and visions that could not be achieved within the previous framework, she founded Japan's only FP business planning company, 'FP Cross Initiative Co., Ltd.,' in Obihiro, Hokkaido. She is taking on the challenge of a 'second founding' to create new value for society by crossing the expertise of FPs with various industries, fields, and regions.
The Future When the Dream Comes True
We will achieve 100% domestic recognition of FP as a profession, realizing a society where it is a matter of course for everyone to engage with an FP.
In Individuals' Daily Lives
At milestones in life such as advancing to higher education, marriage, starting a business, or nursing care, consulting an FP will naturally become an everyday option. Financial anxiety will be resolved, allowing everyone to proactively and confidently make choices that suit them.
In Solving Regional Issues
FPs will step in as coordinators to solve regional issues, such as regional revitalization, vacant house problems, and SME business succession. With their combination of specialized knowledge, overall coordination skills, and a neutral perspective, FPs will become key figures in stimulating the regional economic cycle.
Establishment as a Profession
It will become a regular at the top of the rankings of professions elementary school students want to pursue, and diverse FPs equipped with high-level expertise and ethical standards will play active roles with pride all over the country.
Initiatives of FP Cross Initiative
We aim to be a company that bridges FPs and other industries through support for business operators, support for FPs, and collaborative support between both parties and between urban and rural areas.
1. 'Business Planning & Consulting' Connecting FP Skills to Society
The true value of FP expertise is demonstrated when combined with other industries. We will build new business models that demonstrate the expertise of FPs, providing the value of FPs from frameworks that do not currently exist.
[Service Example: Online Secretary FP Desk Link]
FPs are sometimes required to have high administrative processing skills and information protection awareness in their daily work. The online secretary service 'FP Desk Link' is a service that utilizes the professional capabilities and awareness of FPs.
2. 'Independent FP Support & Entrepreneurship Support' Producing FPs Who Take on Challenges
Leveraging our knowledge cultivated as a pioneer of 'Independent FP Companies,' we are deploying various support programs for ambitious FPs to utilize their expertise as professionals. Going beyond the mere acquisition of desk skills and knowledge, we foster and support 'FPs as entrepreneurs' who can establish businesses and move society, expanding this network nationwide.
[Service Example: Operation of 'Insure Forward,' a symposium organizing body considering good insurance for consumers]
We serve as the secretariat for 'Insure Forward,' the organizing body of the 'Symposium to Consider Good Insurance for Consumers,' which squarely discusses 'What is 'good insurance' for consumers?' together with insurance companies, financial planners (FPs), agencies/solicitors, and everyone involved in the insurance industry.
3. 'Regional Co-creation Model' Redefining Japan from the Local Level
What we learned by seeing the FP world in Tokyo and Hokkaido is that the FPs needed in urban areas are completely different from those needed in rural areas. From here in Tokachi, we will establish a model of a sustainable regional economy where FPs act as coordinators for the issues demanded in the region, such as vacant house problems, regional revitalization, and end-of-life and inheritance issues associated with aging, and broadcast it to the whole of Japan and the world.
[Service Example: FP x Temple Free Consultation Cafe]
As part of the revitalization of local temples, we hold FP consultation events within the temple grounds.
We will liberate FPs from the narrow definition of 'financial experts.' Towards a society where FPs naturally blend in and everyone can lead a rich life. FP Cross Initiative will continue to be the 'first penguin' running at the forefront of this movement.
[Representative Introduction]
Moe Machita
Graduated from the College of Commerce, Nihon University. After working at a tax accounting firm, she opened an FP office at the age of 24. At 26, she established FP Satellite Co., Ltd. She grew the company into one with the industry's largest number of affiliated members as an FP firm that does not handle any financial products like insurance or securities. After managing it for 8.5 years, including her time as a private practitioner, she transferred the representative rights to her successor and retired as Representative Director of FP Satellite Co., Ltd. in April 2025.
Taking her retirement as an opportunity, she relocated to Hokkaido, her husband's hometown, and established FP Cross Initiative Co., Ltd. in 2025. Financial Planner.
Author of the book 'A Convenient Money Textbook for Us Who Want to Live Greedily and Feel Good' (CrossMedia Publishing).
[Company Overview]
Company Name: FP Cross Initiative Co., Ltd.
Location: Sone Building 6F, Nishi 6-jo Minami 6-chome 3, Obihiro City, Hokkaido
Representative: Moe Machita, Representative Director & CEO
Established: June 2025
URL: https://fp-crossinitiative.co.jp/
Business Activities: Business planning and operation related to FP
[Contact Information]
Contact Person: Moe Machita
e-mail: pr@fp-crossinitiative.co.jp
FAQ
What kind of company is FP Cross Initiative Co., Ltd.?
It is Japan's only business planning company specializing in Financial Planners (FPs), based in Obihiro, Hokkaido.
What is the 'April Dream' press release?
It is an announcement participating in a project that encourages companies to share their real 'dreams' instead of jokes on April 1st.
What role do FPs play in regional revitalization?
FPs act as overall coordinators, using their expertise and neutral perspective to address issues like vacant houses and business succession.