[Co-hosted by 3 companies] Graduate from 'somehow' OOH. FreakOut Group's collective strength presents a data-driven 'DOOH Optimization Strategy' webinar on April 9th.

FreakOut, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Keiji Tokiyoshi; hereinafter "FreakOut"), in collaboration with its group companies IRIS Corporation and Ultra FreakOut Inc., will hold a free webinar on Thursday, April 9, 2026, titled "Graduate from 'somehow' OOH. — The group's collective strength presents a data-driven DOOH Optimization Strategy."

The key to maximizing OOH (Out-of-Home advertising) performance lies in how effectively one captures the target audience's 'offline behavior.' In this seminar, OOH professionals from within the group will gather. The 'Strategy Edition' will thoroughly explain design thinking that views digital advertising and OOH as continuous, while the 'Practice Edition' will detail specific media utilization techniques that resonate with BtoB and affluent audiences, along with the latest case studies.

Program: Presentation Contents from Each Company

In this webinar, OOH planning will be divided into two axes: "Strategy" and "Practice," and sessions will be delivered leveraging the strengths of each of the three companies.

【Strategy Edition】

Speaker: FreakOut, Inc.

• OOH Planning Perspective to Escape "Somehow": A logical approach based on location data

• How to Visualize OOH Results: A method for verifying effectiveness using data to its maximum potential

• Latest Case Study: A consistent measure design process from planning to effect measurement and results

【Practice Edition ①】

Speaker: IRIS Corporation

• How to Choose the "Surface": Selection criteria for achieving reliable results in BtoB and affluent marketing

• From Awareness to Consideration: Latest success stories of moving potential customers and elevating them to the consideration phase

• Usage Trends: How to make the most of taxi & golf cart signage now

【Practice Edition ②】

Speaker: Ultra FreakOut Inc.

• Approach to New Domains: Unique customer touchpoints that reach audiences not fully covered by existing media

• Pursuit of "Carefully Watched Ads" Effectiveness: How to create a deep brand experience by making the viewing environment an ally

Recommended for these individuals

• Marketing managers at operating companies

  • Those who are anxious about the ambiguity of OOH effectiveness measurement and targeting, and want a logic that can convince internal stakeholders

  • Those who can visualize the results of digital advertising but want to maximize synergistic effects with DOOH.