[3-Company Co-hosted] Move Beyond "Just Because" OOH: FreakOut Group to Hold Data-Driven "DOOH Optimization Strategy" Webinar on April 9

FreakOut, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Keiji Tokiyoshi), in collaboration with its group companies IRIS Inc. and Ultra FreakOut Inc., will host a free webinar titled "Move Beyond 'Just Because' OOH: A Data-Driven DOOH Optimization Strategy with the Group's Full Force" on Thursday, April 9, 2026.

The key to maximizing the performance of Out-of-Home (OOH) advertising lies in capturing the target's "offline behavior." In this seminar, OOH professionals from within the group will gather. The "Strategy" section will cover a design approach that treats digital advertising and OOH as a continuum, while the "Practice" section will provide a thorough explanation of specific media utilization techniques for targeting B2B and affluent audiences, complete with the latest case studies.

Program: Presentation Details from Each Company
This webinar will divide OOH planning into two axes, "Strategy" and "Practice," with each of the three companies delivering sessions that leverage their respective strengths.

【Strategy Section】
Speaker: FreakOut, Inc.
- OOH planning perspectives to move beyond "just because": Logical methods based on location data.
- How to visualize OOH results: Methods for measuring effectiveness by maximizing data utilization.
- Latest case studies: An integrated policy design process from planning to effect measurement and its results.

【Practice Section ①】
Speaker: IRIS Inc.
- How to choose "faces" (media): Selection criteria for achieving definite results in B2B and affluent marketing.
- From awareness to consideration: The latest success stories that have moved potential customers into the consideration phase.
- Utilization trends: How to make the most of taxi and golf cart signage right now.

【Practice Section ②】
Speaker: Ultra FreakOut Inc.
- Approaching new territories: What are the unique customer contact points that can reach segments not fully covered by existing media?
- The pursuit of "ads that are watched carefully": Creating a deep brand experience by leveraging the viewing environment.

Recommended for:
- Marketing professionals at business companies who are concerned about the ambiguity of OOH effectiveness measurement and targeting and want a logic to convince their company.
- Those who can visualize the results of digital advertising but want to maximize the synergistic effect with DOOH.
- Sales and planners at advertising agencies who want to present a clear "recommendation basis" based on data to their clients.
- Those who feel the limits of existing performance-based advertising and are looking for new proposal frameworks involving DOOH.
- Those considering an approach to decision-makers and affluent individuals who want to efficiently utilize specific lifestyle media such as taxis and golf carts from a digital perspective.

Webinar Overview
Title: Move Beyond "Just Because" OOH: FreakOut x IRIS x UFO — A Data-Driven DOOH Optimization Strategy with the Group's Full Force
Date and Time: Thursday, April 9, 2026, 11:00 AM - 12:00 PM
Participation Fee: Free
Format: Online streaming (Zoom)
Co-hosts: FreakOut, Inc., IRIS Inc., Ultra FreakOut Inc.
Details and Application: https://www.fout.co.jp/freakout/contact/seminar/oem20260409/

【About IRIS Inc.】
IRIS Inc. was established in June 2016 as a joint venture between GO Inc. and FreakOut Holdings, Inc., and is engaged in the development and sale of signage media and advertising that combines mobility and ad technology. With the corporate vision "Creating new opportunities for people and industry with PRIME MEDIA," the company is committed to providing new encounters and opportunities for users who interact with the media and all stakeholders involved.

【About Ultra FreakOut Inc.】
As a member of the FreakOut Group, Ultra FreakOut Inc. develops and provides the digital signage platform 'Maroon' and offers DX solutions through digital signage.

【About FreakOut, Inc.】
FreakOut is a marketing technology company that was the first in Japan to commercialize real-time bidding for internet advertising. Based on one of the largest ad inventories and data pools in Japan, the company develops and provides platforms such as the marketing platform "Red," the location-based marketing platform "ASE," and the AI-powered product "alpaka." It supports corporate problem-solving with a wide variety of formats such as display, native, video/CTV, High Impact, and DOOH (Digital Out-of-Home), combined with precise targeting. It also supports the construction of unique advertising infrastructures tailored to the needs of various business companies. Since its establishment, the company has been committed to ensuring transparency...