[Joint Event by 3 Companies] Graduate from 'Aimless' OOH. FreakOut Group pools its resources to hold a webinar on 'DOOH Optimization Strategy' based on data on April 9th.

FreakOut, Inc. (Headquarters: Minato-ku, Tokyo; President: Keiji Tokiyoshi; hereinafter "FreakOut"), in collaboration with group companies IRIS, Inc. and Ultra FreakOut, Inc., will hold a free webinar on Thursday, April 9, 2026, titled "Graduate from 'Aimless' OOH: Data-Driven DOOH Optimization Strategies Leveraging the Group's Collective Strength."

The key to maximizing OOH (Out-of-Home) advertising performance lies in how effectively one captures a target's "offline behavior." In this seminar, OOH professionals from within the group will gather. The "Strategy Section" will cover design thinking that views digital advertising and OOH as continuous, while the "Practical Section" will thoroughly explain specific media utilization techniques that resonate with BtoB and affluent audiences, accompanied by the latest case studies.

Program: Presentation Details

This webinar divides OOH planning into two axes, "Strategy" and "Practice," delivering sessions that leverage the strengths of each of the three companies.

[Strategy Section]

Speaker: FreakOut, Inc.

• OOH Planning Perspectives to Move Beyond "Aimless": Logical methods based on location data.

• How to Visualize OOH Results: Methods for effectiveness verification that fully utilize data.

• Latest Case Studies: The end-to-end campaign design process—from planning to effectiveness measurement—and the resulting outcomes.

[Practical Section ①]

Speaker: IRIS, Inc.

• How to Select "Surfaces": Selection criteria for achieving definite results in BtoB and affluent marketing.

• From Awareness to Consideration: Recent success stories of moving potential audiences into the consideration phase.

• Usage Trends: How to fully leverage taxi and golf cart signage right now.

[Practical Section ②]

Speaker: Ultra FreakOut, Inc.

• Approaches to New Domains: What are the unique customer touchpoints that reach audiences unreachable by existing media?

• Pursuing the Effectiveness of "Ads That Are Watched Intently": How to create deep brand experiences by utilizing the viewing environment to your advantage.

Recommended For

• Marketing Managers at Operating Companies

  • Those who are anxious about the ambiguity of OOH effectiveness measurement and targeting and want the logic to persuade their internal teams.

  • Those whose digital advertising results are visualized, but want to maximize synergistic effects with DOOH.

• Sales and Planners at Advertising Agencies

  • Those who want to present clear, data-based "justification for recommendations" to clients.

  • Those who feel limitations in existing performance-based advertising and are looking for new proposal frameworks involving DOOH.

• Those Considering Approaches to Decision-Makers and Affluent Audiences

  • Those who want to efficiently utilize specific media on consumer routes, such as taxis and golf carts, from a digital perspective.

Webinar Overview

• Title: Graduate from "Aimless" OOH. FreakOut × IRIS × UFO — Data-Driven DOOH Optimization Strategies Leveraging the Group's Collective Strength

• Date and Time: Thursday, April 9, 2026, 11:00 AM – 12:00 PM

• Participation Fee: Free

• Format: Online Streaming (Zoom)

• Co-hosted by: FreakOut, Inc., IRIS, Inc., Ultra FreakOut, Inc.

• Details and Registration: https://www.fout.co.jp/freakout/contact/seminar/oem20260409/

About IRIS, Inc.

IRIS, Inc. was established in June 2016 as a joint venture between GO Inc. and FreakOut Holdings, Inc., and is engaged in the development of signage media and the sale of advertising, combining mobility and ad technology. Guided by the corporate vision of "Providing new triggers for people and industry through PRIME MEDIA," we are committed to providing new encounters and opportunities for the users who interact with our media and all stakeholders involved in the media.

About Ultra FreakOut, Inc.

As part of the FreakOut Group, Ultra FreakOut, Inc. develops and provides "Maroon," a platform for digital signage, and provides DX solutions through digital signage.

About FreakOut, Inc.

FreakOut is a marketing technology company that was the first in Japan to commercialize real-time bidding for internet advertising.
Based on one of Japan's largest advertising inventories and data, we develop and provide the marketing platform "Red," the location marketing platform "ASE," and the AI-powered product "alpaka." We support companies in solving their issues through a diverse range of formats—including display, native, video/CTV, High Impact, and DOOH (Out-of-Home advertising)—and precise targeting. We also support the construction of unique advertising infrastructure tailored to the needs of various business companies.

Since our founding, we have pursued the realization of "ads that are not disliked" and "reliable advertising spaces" by thoroughly ensuring transparency and implementing anti-ad fraud measures. We continue to challenge ourselves to elevate advertising from being an "annoyance" to being an "encounter with useful information," and we contribute to the sound development of the digital marketing industry.

• Company Name: FreakOut, Inc.

• Representative: Keiji Tokiyoshi, President

• Address: 3F Roppongi Hills Cross Point, 6-3-1 Roppongi, Minato-ku, Tokyo

• URL: https://www.fout.co.jp/freakout/

Inquiries Regarding This Matter

FreakOut, Inc.
E-mail: pr-biz@fout.jp

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