[Co-hosted by 3 Companies] Graduating from "Vague" OOH. FreakOut Group Consolidates its Total Power to Host a Data-Driven "DOOH Optimization Strategy" Webinar on April 9th

FreakOut inc. (Headquarters: Minato-ku, Tokyo, CEO: Keiji Tokiyoshi, hereafter "FreakOut"), in collaboration with its group companies IRIS Inc. and Ultra FreakOut Inc., will co-host a free webinar titled "Graduating from 'Vague' OOH — A Data-Driven DOOH Optimization Strategy Leveraging the Group's Total Power" on Thursday, April 9, 2026.

The key to maximizing the performance of OOH (Out-of-Home advertising) lies in how to capture the "offline behavior" of the target audience. In this seminar, OOH professionals from within the group will gather. In the "Strategy Section," they will thoroughly explain design thinking that captures digital advertising and OOH seamlessly, and in the "Practical Section," they will detail specific media utilization techniques that resonate with BtoB and affluent demographics, along with the latest case studies.

Program: Presentation Contents of Each Company

In this webinar, OOH planning will be divided into the two axes of "Strategy" and "Practice," delivering sessions that leverage the strengths of each of the three companies.

[Strategy Section]

Speaker: FreakOut inc.

• OOH Planning Perspective to Break Away from "Vague": Logical methods based on location data

• How to Visualize OOH Results: Effect verification methods that maximize data utilization

• Latest Case Studies: End-to-end measure design processes and results from planning to effect measurement

[Practical Section 1]

Speaker: IRIS Inc.

• How to Select "Surfaces": Selection criteria for consistently generating results in BtoB and affluent marketing

• From Awareness to Consideration: Latest success stories of mobilizing potential demographics and pulling them into the consideration phase

• Utilization Trends: How taxi & golf cart signage should be fully leveraged right now

[Practical Section 2]

Speaker: Ultra FreakOut Inc.

• Approach to New Territories: What are the unique customer touchpoints that reach demographics unreachable by existing media?

• Pursuit of the Effects of "Carefully Watched Ads": How to create deep brand experiences by putting the viewing environment on your side

Recommended for the Following People

• Marketing Personnel at Operating Companies

  • Those who feel anxious about the ambiguity of OOH effect measurement and targeting, and want logic to convince their company internally

  • Those who have visualized the results of digital advertising but want to maximize the synergistic effect with DOOH.

• Sales/Planners at Advertising Agencies

  • Those who want to present clear, data-driven "recommendation rationales" to clients.

  • Those who feel the limits of existing performance-based advertising and are looking for a new proposal framework involving DOOH.

• Those Considering Approaches to Decision-Makers and Affluent Demographics

  • Those who want to efficiently utilize specific daily routing media, such as taxis and golf carts, from a digital perspective.

Webinar Overview

• Title: Graduating from "Vague" OOH. FreakOut x IRIS x UFO — A Data-Driven DOOH Optimization Strategy Leveraging the Group's Total Power

• Date & Time: Thursday, April 9, 2026, 11:00 - 12:00

• Participation Fee: Free

• Format: Online streaming (Zoom)

• Co-hosts: FreakOut inc., IRIS Inc., Ultra FreakOut Inc.

• Details and Registration:https://www.fout.co.jp/freakout/contact/seminar/oem20260409/

[About IRIS Inc.]

IRIS Inc. was established in June 2016 as a joint venture between GO Inc. and FreakOut Holdings, inc., and develops signage media and sells advertising by combining mobility and ad technology. With the corporate vision of "Providing new triggers for people and industries through PRIME MEDIA," the company is committed to providing new encounters and opportunities to users who interact with the media and all stakeholders involved with the media.

[About Ultra FreakOut Inc.]

As part of the FreakOut Group, Ultra FreakOut Inc. develops and provides "Maroon," a digital signage platform, and also offers DX solutions through digital signage.

[About FreakOut inc.]

FreakOut is a marketing technology company that commercialized real-time trading of internet advertising for the first time in Japan.
Based on one of the largest advertising inventories and data in Japan, it develops and provides the marketing platform "Red," the location-based marketing platform "ASE," and the AI-powered product "alpaka." It supports the resolution of corporate challenges with a variety of formats—such as display, native, video/CTV, High Impact, and DOOH (Out-of-Home advertising)—and precise targeting. It also supports the construction of proprietary advertising infrastructure tailored to the diverse needs of operating companies.

Since its founding, the company has thoroughly ensured transparency and combated ad fraud, pursuing the realization of "ads that are not disliked" and "trusted advertising spaces." By continuing to challenge the elevation of advertising from a "nuisance" to an "encounter with beneficial information," it will contribute to the sound development of the digital marketing industry.

• Company Name: FreakOut inc.

• Representative: CEO Keiji Tokiyoshi

• Location: 3F Roppongi Hills Cross Point, 6-3-1 Roppongi, Minato-ku, Tokyo

• URL: https://www.fout.co.jp/freakout/

Inquiries Regarding This Matter

FreakOut inc.
E-mail: pr-biz@fout.jp

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