≪Pizza-La Local Production for Local Consumption Project≫ "Otoki Tomato" from Okegawa City, Saitama Prefecture Used! "THE Otoki Margherita" Born!

FOUR SEEDS Co., Ltd. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo; Chairman & CEO: Sachiko Asano), which operates the delivery pizza chain "PIZZA-LA," has developed a local production for local consumption pizza, "THE Otoki Margherita," using "Otoki Tomatoes" produced by Teshima Farm in Okegawa City, Saitama Prefecture.

This product will be sold at the "29th Okegawa Beni Hana Festival" to be held on Saturday, June 20, and Sunday, June 21, 2026.

■ An Initiative That Began with an Email to the Customer Service Center

This initiative was sparked by an email sent to the Pizza-La customer service center from Mr. Takaaki Teshima, representative of Teshima Farm, which produces the original brand "Otoki Tomato" in Okegawa City, Saitama Prefecture.

As the product development team visited the farm and learned about their cultivation methods and passion for tomato farming, they were not only impressed by the deliciousness but also resonated with the passion and dedication of the producers. Driven by the desire to deliver attractive local ingredients to more people, the development of a local production for local consumption pizza began.

■ "Otoki Tomatoes" Grown by Teshima Farm

"Otoki Tomatoes" from Teshima Farm are grown using "Kansui-free cultivation," meaning no water is given after planting.

This "Kansui-free cultivation" method results in a rich flavor with concentrated sweetness and umami.

For this product development, we used the "Momotaro Tomato" variety, which is also a variety that Pizza-La regularly uses among the Otoki Tomatoes.

■ "THE Otoki Margherita" Featuring Otoki Tomatoes as the Star

"THE Otoki Margherita" is a local production for local consumption pizza developed to maximize the deliciousness of Otoki Tomatoes.

To allow customers to enjoy the flavor of Otoki Tomatoes simply, Pizza-La adopted the classic Margherita style. Fresh Otoki Tomatoes are diced in-store and generously topped, with a pinch of French Guerande salt added to enhance the tomato's natural flavor.

Furthermore, by combining it with buffalo mozzarella, extra virgin olive oil, and fresh basil, we have created a premium pizza where each ingredient's individuality stands out.

It is a special Margherita unique to this season, with the rich flavor of juicy Otoki Tomatoes, the mellow richness of buffalo mozzarella, and the refreshing aroma of basil harmonizing together.

■ Completion Report Presented to the Mayor of Okegawa City

We visited the Okegawa City Hall to report on the completion of "THE Otoki Margherita" and offer tastings.

As a local production for local consumption pizza that leverages the appeal of "Otoki Tomatoes" from Okegawa City, the Mayor, city officials, and members of the press were invited to taste it.

We also announced that the pizza would be sold at the 29th Okegawa Beni Hana Festival.

■ Sales at the 29th Okegawa Beni Hana Festival

[Product Name] THE Otoki Margherita

[Sales Price] 600 yen per slice (tax included)

[Sales Dates and Times] June 20 (Sat) and June 21 (Sun), 2026, 9:30 AM - 4:00 PM

[Sales Location] Michi-no-Eki Beni Hana no Sato Okegawa

(4324-1 Kawadaya, Okegawa City, Saitama Prefecture)

Following its debut at the 29th Okegawa Beni Hana Festival, "THE Otoki Margherita" is planned to be sold and developed at various events, primarily in Okegawa City, in line with the Otoki Tomato's peak season.

Pizza-La will continue to promote the charm of local regions through its local production for local consumption initiatives, utilizing attractive local ingredients and working alongside producers.

■ What is the "Pizza-La Local Production for Local Consumption Project"?

FOUR SEEDS Co., Ltd., with its motto "Delivering deliciousness, fun, and excitement to everyone!!," operates a wide range of restaurants from delivery to full-service, leveraging the knowledge and product development capabilities cultivated through operating 1,355 stores across 56 business formats (as of June 8, 2026).

"PIZZA-LA," the Japanese-born delivery pizza that is the first pillar of FOUR SEEDS Co., Ltd., operates under the brand concept "JAPAN STANDARD," delivering pizzas that Japanese people can eat every day without getting tired of, from stores and food trucks across Japan. The "Pizza-La Local Production for Local Consumption Project" is an initiative undertaken by "PIZZA-LA" with the aim of contributing to the consumption of local ingredients and regional revitalization.

[Pizza-La Local Production for Local Consumption Project]

Special Website https://www.pizza-la.co.jp/sc_chisan_chisyo.aspx

Updates on the local production for local consumption project initiatives will be posted on the special website.

Inquiries from local governments, organizations, companies, and media are also accepted through the special website.

[History of Local Production for Local Consumption Pizzas]

Since 2015, through "Pizza-La Caravan," which operates mobile sales and participates in events across Japan from Hokkaido to Okinawa with 58 food trucks, we began creating pizzas using local specialty products in response to requests from the communities where we operate.

The objective of this project is to contribute to the consumption of local ingredients and regional revitalization. We select local ingredients and conduct product development and sales in collaboration with local governments, organizations, and media in various regions.

Pizza-La operates the "Pizza-La Local Production for Local Consumption Project" as a sustainable initiative closely connected to Japanese regions, including planning projects with prefectural and municipal governments, collaborating with agricultural and fishery cooperatives (JA/JF), cooperating with extracurricular activities for students, and unveiling local production for local consumption pizzas at media events hosted by local broadcasters.

Delivering Pizza-La's Deliciousness Nationwide! Pizza-La Caravan

Since 2015, Pizza-La has been operating mobile sales through "Pizza-La Caravan," setting up food trucks at supermarkets, home centers, and roadside stations across Japan, from Hokkaido to Okinawa. The mobile sales were launched with the desire to let people in areas where store-based Pizza-La is not available experience Pizza-La's deliciousness. Currently, 58 food trucks are in operation nationwide, with plans to increase to nearly 70. Leveraging this mobility, Pizza-La food trucks can also be dispatched to disaster sites for emergency food support, serving as a tool for social contribution.

Check the latest schedule for Pizza-La Caravans nationwide!

https://www.four-seeds.co.jp/brand/pizzala_caravan

*Photos are for illustrative purposes.