Fotographer AI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Rintaro Suzuki; hereinafter "Fotographer AI"), a company developing AI technology for image and video generation, announces a strategic partnership with Chaos Cylindo (Headquarters: Copenhagen, Denmark; hereinafter "Cylindo"), a member of the Chaos Group and provider of a visual commerce platform for furniture and interior products.
Under this partnership, Fotographer AI is responsible for developing image-generation AI models and building and operating scalable AI infrastructure for Cylindo's suite of AI products, including the AI image generation solution for furniture and interiors, "Cylindo Quickshot." Quickshot integrates multiple AI models developed by Fotographer AI, enabling features such as partial image generation (inpainting) using 3D data, scene generation with multiple products, creation of individual and detailed product shots, and replacement of products or settings.
About Chaos and Cylindo
Chaos is a global leader in visualization software for architecture, engineering, film, and product design. Its flagship product, "V-Ray," is an industry-standard renderer widely adopted by professionals worldwide. Headquartered in Karlsruhe, Germany, Chaos operates in 11 cities globally with approximately 800 employees.
Founded in Copenhagen, Denmark in 2012, Cylindo joined the Chaos Group in 2022. It provides a visual commerce platform tailored for furniture and interior brands, as well as other companies managing high-variety product lines. Currently, around 200 global brands and retailers—including Anthropologie and MAKE Nordic—use Cylindo to consistently deliver accurate and compelling product experiences.
Background of the Collaboration: Why Practical Use of AI Image Generation Was Challenging in Furniture and Interior Domains
In e-commerce, the quality of product images on a product page significantly impacts sales performance. According to Cylindo's customer data, using high-quality product images can increase conversion rates by up to 35% and average order value by up to 85%.
However, in the furniture and interior sector, accurate representation of size, shape, and material is critical to purchase decisions. General-purpose AI image generators often produce distorted product shapes, incorrect scaling, and unnatural textures and materials, making them impractical for real-world e-commerce use. Fotographer AI addressed this challenge with its proprietary technology combining 3D data and AI generation, earning recognition that led to this partnership.
What is Cylindo Quickshot?
Cylindo Quickshot is an AI solution that enables furniture brands' marketing and creative teams to generate realistic lifestyle images from product images in just seconds.
Many furniture products have numerous combinations of color, material, and shape—sometimes thousands of variations for a single product. Quickshot leverages Cylindo's structured, high-precision 3D data as a foundation for AI image generation, allowing optimal use of 3D and 2D data depending on product variations. This eliminates common issues with general AI tools, such as distorted shapes, incorrect scaling, and unnatural material textures. Additionally, Quickshot enables fine adjustments—such as camera position, focal length, and multi-product layout—that previously required physical photography or 3D rendering. Furthermore, a model enabling free camera-angle changes within the same scene has been successfully developed, marking the company's expansion into controllable video generation.
These capabilities allow high-quality, rapid production of visuals for all channels, including product pages (PDP), advertising, catalogs, and social media.
Fotographer AI's Responsibilities and Proprietary Technology
Fotographer AI is responsible for developing the core image-generation AI technologies powering Cylindo's AI product suite. Key areas of responsibility include:
Design, development, and tuning of image-generation AI models (including generation and partial editing/inpainting)
Building and operating scalable AI infrastructure capable of handling global traffic
Ongoing improvements in generation quality, speed, and consistency
*Inpainting: A technique that uses generative AI to naturally redraw parts of an image
Compared to general-purpose AI image generators, Quickshot is specifically designed to address challenges unique to the furniture and interior domain. Its key differentiators are:
Generation Based on Real Product Data: All images are generated from Cylindo's 3D master assets or existing product images, ensuring outputs match actual products rather than relying on AI inference.
Support for Multi-Product Scenes: Allows combining multiple catalog SKUs (product model and variant units) within a single scene. Most general AI tools lose accuracy when handling more than one primary product.
Intelligent On-Demand Iteration: Generates multiple lifestyle scenes from a single asset and prompt, enabling immediate testing of variations and product customizations. This reduces the need for manual re-prompting or corrections required with reshoots or flawed outputs.
Omnichannel Compatibility: Produces high-resolution images suitable for all channels—including product detail pages (PDP), advertising, email marketing, print catalogs, and in-store displays—and enables seamless delivery via Cylindo's platform.
Production-Ready Generation Quality: In the furniture and interior sector, outputs from general AI tools often require extensive manual correction. With Quickshot, using Cylindo's structured 3D data and Fotographer AI's generative AI technology, high-quality lifestyle images suitable for download are typically achieved within just two generation attempts, with no further editing required.
Implementation Results
Metric
Before Implementation
After Implementation
Rendering/Production Time
Over 1 hour
Up to 96% reduction
Production Cost
High-cost CG production
Up to 80% reduction
Monthly Output Volume
Limited by human resources
+2,500 images/month
Visual Quality
CG production centered on manual work
More natural and realistic results
Comments
Søren Hansen, E-commerce Manager, MAKE Nordic:
"With Quickshot, we can now easily generate lifestyle images that align with our brand identity. The dramatic increase in production speed has accelerated our campaign launches, allowing us to scale content volume without additional costs. As a result, we can now dedicate more resources to customer engagement and business growth—our core priorities."
Jostein Pedersen, VP of Product, Cylindo:
"Cylindo maintains structured 3D data covering every product specification, and Fotographer AI's models are designed to fully leverage this data. The result is lifestyle imagery that is extremely faithful to the actual products, enabling automated generation at a scale unattainable with traditional photography methods. For retailers handling physical goods, this 'accuracy' is not just an added benefit—it is fundamental to their business."
Saliou Kane, Co-Founder and CPO, Fotographer AI Inc.:
"We are deeply honored to collaborate with Cylindo. For over six months, we have rigorously pursued what it means to achieve 'instantly believable quality' in the interior domain through thorough validation. By meticulously addressing product consistency, material and texture fidelity, sense of scale, and spatial control via 3D assets, we have pushed the boundaries of practical AI generation. Domains like furniture and interiors, where high accuracy is essential, are precisely where our '3D × AI' technology can shine. Moving forward, we will accelerate the delivery of our solutions to Japan's retail and interior industries, building on the insights gained from this partnership."
Future Outlook
Fotographer AI will further strengthen its collaboration with Cylindo and the Chaos Group, expanding AI product development in global markets. Simultaneously, in Japan, the company will actively offer its proven "AI visual generation solution that accurately reproduces products" to retailers, e-commerce platforms, and manufacturers—particularly in furniture and interiors—who require large-scale product visual production. Concrete discussions and project preparations are already underway with major Japanese enterprises, and the company aims to expand further. Inquiries regarding implementation and detailed information are welcome at any time.
Chaos Cylindo Company Overview
Company Name: Chaos Cylindo
Headquarters: Copenhagen, Denmark (Chaos HQ: Karlsruhe, Germany)
Founded: 2012 (joined Chaos Group in 2022)
Business: Provision of high-precision 3D asset creation, distribution, and visual representation services for furniture and interior brands
URL: https://www.cylindo.com
Fotographer AI Company Overview
Fotographer AI is a startup that integrates proprietary image and video generation AI with 3D data to deliver professional-grade generative AI technology capable of precisely reproducing product shapes and material textures. Beyond static images, the company excels in cutting-edge 3D visualization and controllable AI video generation, expanding the possibilities of commercial visual production. Fotographer AI was selected as one of 80 companies from over 4,700 applications across 129 countries for AWS's "AWS Generative AI Accelerator 2024," a recognition of its world-class technological development capabilities.
Company Name: Fotographer AI Inc.
Location: Shibuya-ku, Tokyo
Founded: March 2020
Representative: CEO Rintaro Suzuki
Capital: 87,100,022 JPY
Business: Development and provision of AI image generation models and related services
URL: https://fotographer.ai
FACT BOX
- Source: PR TIMES
- Category: パートナーシップ
- Organizations: Fotographer AI / Chaos / Cylindo