Aiming to Reduce Multi-Million Yen Losses for Doctors: 'Manual for Avoiding Rip-offs in Clinic Opening' Hits #1 in Maruzen Ochanomizu Business Book Weekly Ranking
Forway Inc. announced that the book by Atsuki Nara reached #1 in the weekly business rankings at Maruzen Ochanomizu. The book explains the opaque cost structures in clinic construction and serves as a practical guide for doctors to avoid significant financial losses.
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- 📰 Published: May 27, 2026 at 17:00
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Forway Inc. (Shibuya, Tokyo; CEO: Yohei Nakayama) announced that the book 'Manual for Avoiding Rip-offs in Clinic Opening' (Author: Atsuki Nara, CEO of Zuisho Inc.) ranked #1 in the Weekly Business Book Ranking at Maruzen Ochanomizu (Survey period: May 18–24, 2026).
This book addresses issues such as opaque estimates, multi-layered margins, and price hikes due to referral dependence—challenges often faced by doctors and dentists during clinic openings. It is written from the perspective of an architectural consultant involved in over 100 clinic opening support projects.
While many assume 'big names are safe' or 'referrals from friends are reliable,' losses ranging from several million to tens of millions of yen are not uncommon behind the scenes. The book systematizes 'defensive knowledge' spanning site selection, design, construction, contracts, and estimate comparisons. It has gained support as a practical guide for first-time openings as well as relocation and branch planning.
■ #1 in Maruzen Ochanomizu Weekly Business Book Ranking
Since its release, the book has drawn significant attention from medical professionals. It achieved the top spot at the Maruzen Ochanomizu store, which is known for its high demand for medical and academic publications.
■ Explaining 'Hidden Losses' in Clinic Startup from a Structural View
The book organizes the 'hidden cost structures' of clinic openings and provides insights for doctors to make informed decisions. It specifically covers why price differences occur even with multiple quotes, why 'referral-based trust' can be dangerous, what to look for in estimates, and conditions to verify before signing contracts.
■ Author Profile
Atsuki Nara
CEO of Zuisho Inc. A producer overseeing clinic real estate, design, and interior construction end-to-end. After managing store development at a major home center, he became independent in 2023. He has been involved in approximately 70 projects across medical, dental, aesthetic clinics, and pharmacies.
This book addresses issues such as opaque estimates, multi-layered margins, and price hikes due to referral dependence—challenges often faced by doctors and dentists during clinic openings. It is written from the perspective of an architectural consultant involved in over 100 clinic opening support projects.
While many assume 'big names are safe' or 'referrals from friends are reliable,' losses ranging from several million to tens of millions of yen are not uncommon behind the scenes. The book systematizes 'defensive knowledge' spanning site selection, design, construction, contracts, and estimate comparisons. It has gained support as a practical guide for first-time openings as well as relocation and branch planning.
■ #1 in Maruzen Ochanomizu Weekly Business Book Ranking
Since its release, the book has drawn significant attention from medical professionals. It achieved the top spot at the Maruzen Ochanomizu store, which is known for its high demand for medical and academic publications.
■ Explaining 'Hidden Losses' in Clinic Startup from a Structural View
The book organizes the 'hidden cost structures' of clinic openings and provides insights for doctors to make informed decisions. It specifically covers why price differences occur even with multiple quotes, why 'referral-based trust' can be dangerous, what to look for in estimates, and conditions to verify before signing contracts.
■ Author Profile
Atsuki Nara
CEO of Zuisho Inc. A producer overseeing clinic real estate, design, and interior construction end-to-end. After managing store development at a major home center, he became independent in 2023. He has been involved in approximately 70 projects across medical, dental, aesthetic clinics, and pharmacies.
FAQ
『クリニック開業 ぼったくり完全回避マニュアル』はどのような内容の書籍ですか？
クリニック開業時に医師が直面しやすい「不透明な見積」「多重マージン」「紹介依存による価格高騰」などの問題を、建築コンサルタントの視点から体系的に解説した実務書です。
著者の奈良篤樹氏はどのような経歴を持っていますか？
株式会社瑞祥の代表取締役で、クリニックの不動産・設計・施工を統括するプロデューサーです。大手ホームセンターでの店舗開発経験を経て独立し、累計約70件の医療関連施設の開業支援に携わっています。
本書が第1位を獲得したランキングは何ですか？
丸善 お茶の水店における、2026年5月18日から5月24日までの「ビジネス書週間ランキング」で第1位を獲得しました。
クリニック開業で損失が発生しやすい理由は何ですか？
不動産、設計、施工、医療機器など複数の専門業者が関わる中で、業界特有の商習慣や専門用語により、適正価格や利益構造が見えにくいためです。
書籍の購入先や詳細はどこで確認できますか？
Amazonや楽天ブックスなどのオンラインストア、または全国の主要書店で購入可能です。詳細な書誌情報はISBN 978-4-910786-21-6で確認できます。