Forway Releases New Book Systematizing 'LLMO', a New Marketing Strategy for the AI Search Era
On April 16, 2026, Forway Inc. released a new book titled 'Winning in the AI Era! Textbook of LLMO Measures: The New Marketing Method' by Yuki Funasaki, exclusively on Amazon. The book introduces 'LLMO' (Large Language Model Optimization), providing practical know-how for executives and marketers to get their websites cited by AI assistants like ChatGPT, as traditional SEO becomes less effective.
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Forway Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yohei Nakayama) released the new book 'Winning in the AI Era! Textbook of LLMO Measures: The New Marketing Method' (Author: Yuki Funasaki, CEO of Media Growth Inc.) on April 16, 2026 (available exclusively on Amazon).
As we transition from the era of 'Google Search' to 'Asking AI', this book systematically explains 'LLMO' (Large Language Model Optimization), a new customer acquisition strategy necessary in the age of AI search.
With SEO alone becoming less likely to yield results, the book presents concrete strategies and practical know-how for executives and marketing personnel to be 'nominated by AI'.
■ Overview of the Book
'Winning in the AI Era! Textbook of LLMO Measures: The New Marketing Method' is a guide to new marketing strategies in the AI era, based on the experience of author Yuki Funasaki, who has worked on the frontlines of the SEO industry for over 10 years and supported the customer acquisition of over 100 websites, including large-scale media with over 100 million monthly PVs.
Currently, user search behavior is changing significantly due to the spread of Google's AI Overviews, AI mode, ChatGPT, Gemini, and others.
- 'Our click-through rate has dropped even though we rank 1st in SEO.'
- 'AI is completing the answers, reducing traffic to our website.'
- 'We are anxious whether traditional SEO measures alone will continue to produce results.'
As companies facing these concerns rapidly increase, this book proposes 'LLMO (Large Language Model Optimization)' as a next-generation marketing strategy.
It pioneers the systematization in Japan of concepts and practical measures to appropriately cite and recommend your brand name and site links within AI answers.
Furthermore, the book goes beyond mere conceptual explanations and details practical know-how applicable in the field, such as:
- How SEO will change in the AI search era
- How ChatGPT and Gemini reference information
- What makes a site 'easy to be cited' by AI
- How LLMO and SEO should coexist
- What companies should start doing now
As the search market reaches a major turning point, this is a must-read for companies aiming to remain 'chosen in the AI era'.
■ Highlights of the Book
- Clearly explains structural changes in the 'AI Search Era', including Google AI Overviews, ChatGPT, and Gemini.
- Pioneers the systematization of 'LLMO measures' in Japan, essential for an era where SEO alone is insufficient.
- Features practical know-how from a frontline perspective based on SEO support experience for over 100 websites and media exceeding 100 million monthly PVs.
■ Author Profile
Yuki Funasaki
CEO of Media Growth Inc.
Born in 1991. After graduating from the Faculty of Economics at Keio University and working at consulting firms, he became independent. After transferring a side-project affiliate site business, he transferred the shares of a corporate company conducting media business. Subsequently, he founded Media Growth Inc., which provides SEO consulting and media businesses.
Based on a track record of SEO support for over 100 sites, he provides SEO and LLMO support to numerous companies.
■ Bibliographic Information
- Title: Winning in the AI Era! Textbook of LLMO Measures: The New Marketing Method
- Author: Yuki Funasaki
- Release Date: April 16, 2026
- Price: 1,800 yen (excluding tax)
- Format: 46 size (127mm x 188mm)
- Pages: 192
- Publisher: Forway Inc.
- Distributor: Panolab Inc.
- ISBN: 978-4-910786-18-6
■ Sales Page
*This book is sold exclusively on Amazon.
■ Panolab Inc. (Distributor) Company Overview
- Company Name: Panolab Inc.
- Established: November 4, 2021
- CEO: Yohei Nakayama
- Headquarters: 2F SU Building, 3-1 Uguisudani-cho, Shibuya-ku, Tokyo
- Phone Number: 03-6433-7587
■ Forway Inc. (Publisher) Company Overview
- Company Name: Forway Inc.
- Established: September 2, 2020
- CEO: Yohei Nakayama
- Headquarters: 2F SU Building, 3-1 Uguisudani-cho, Shibuya-ku, Tokyo
- Phone Number: 03-6433-7585
- URL: https://forway.co.jp/
As we transition from the era of 'Google Search' to 'Asking AI', this book systematically explains 'LLMO' (Large Language Model Optimization), a new customer acquisition strategy necessary in the age of AI search.
With SEO alone becoming less likely to yield results, the book presents concrete strategies and practical know-how for executives and marketing personnel to be 'nominated by AI'.
■ Overview of the Book
'Winning in the AI Era! Textbook of LLMO Measures: The New Marketing Method' is a guide to new marketing strategies in the AI era, based on the experience of author Yuki Funasaki, who has worked on the frontlines of the SEO industry for over 10 years and supported the customer acquisition of over 100 websites, including large-scale media with over 100 million monthly PVs.
Currently, user search behavior is changing significantly due to the spread of Google's AI Overviews, AI mode, ChatGPT, Gemini, and others.
- 'Our click-through rate has dropped even though we rank 1st in SEO.'
- 'AI is completing the answers, reducing traffic to our website.'
- 'We are anxious whether traditional SEO measures alone will continue to produce results.'
As companies facing these concerns rapidly increase, this book proposes 'LLMO (Large Language Model Optimization)' as a next-generation marketing strategy.
It pioneers the systematization in Japan of concepts and practical measures to appropriately cite and recommend your brand name and site links within AI answers.
Furthermore, the book goes beyond mere conceptual explanations and details practical know-how applicable in the field, such as:
- How SEO will change in the AI search era
- How ChatGPT and Gemini reference information
- What makes a site 'easy to be cited' by AI
- How LLMO and SEO should coexist
- What companies should start doing now
As the search market reaches a major turning point, this is a must-read for companies aiming to remain 'chosen in the AI era'.
■ Highlights of the Book
- Clearly explains structural changes in the 'AI Search Era', including Google AI Overviews, ChatGPT, and Gemini.
- Pioneers the systematization of 'LLMO measures' in Japan, essential for an era where SEO alone is insufficient.
- Features practical know-how from a frontline perspective based on SEO support experience for over 100 websites and media exceeding 100 million monthly PVs.
■ Author Profile
Yuki Funasaki
CEO of Media Growth Inc.
Born in 1991. After graduating from the Faculty of Economics at Keio University and working at consulting firms, he became independent. After transferring a side-project affiliate site business, he transferred the shares of a corporate company conducting media business. Subsequently, he founded Media Growth Inc., which provides SEO consulting and media businesses.
Based on a track record of SEO support for over 100 sites, he provides SEO and LLMO support to numerous companies.
■ Bibliographic Information
- Title: Winning in the AI Era! Textbook of LLMO Measures: The New Marketing Method
- Author: Yuki Funasaki
- Release Date: April 16, 2026
- Price: 1,800 yen (excluding tax)
- Format: 46 size (127mm x 188mm)
- Pages: 192
- Publisher: Forway Inc.
- Distributor: Panolab Inc.
- ISBN: 978-4-910786-18-6
■ Sales Page
*This book is sold exclusively on Amazon.
■ Panolab Inc. (Distributor) Company Overview
- Company Name: Panolab Inc.
- Established: November 4, 2021
- CEO: Yohei Nakayama
- Headquarters: 2F SU Building, 3-1 Uguisudani-cho, Shibuya-ku, Tokyo
- Phone Number: 03-6433-7587
■ Forway Inc. (Publisher) Company Overview
- Company Name: Forway Inc.
- Established: September 2, 2020
- CEO: Yohei Nakayama
- Headquarters: 2F SU Building, 3-1 Uguisudani-cho, Shibuya-ku, Tokyo
- Phone Number: 03-6433-7585
- URL: https://forway.co.jp/
FAQ
What does LLMO stand for?
It stands for Large Language Model Optimization, a new marketing strategy aimed at getting company information cited in AI-generated responses.
What is the author's background?
The author, Yuki Funasaki, is an SEO expert with experience supporting over 100 websites, including media with over 100 million monthly page views.
Who is the target audience for this book?
Business executives and marketing professionals who are struggling with traditional SEO and are looking for new web marketing strategies in the AI era.