Forval Group's Nara Jimuki Changes Name to 'Forval Asuka Co., Ltd.' to Strengthen Regional Hands-on Support
Nara Jimuki Co., Ltd., a consolidated subsidiary of Forval Corporation, changed its name to 'Forval Asuka Co., Ltd.' on May 18, 2026. The company is expanding its business domain from traditional office equipment sales to become a 'starting point of reform' that drives hands-on support for local companies, promotes ESG management, and leads regional revitalization.
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- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
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Nara Jimuki Co., Ltd. (Headquarters: Nara City, Nara Prefecture; Representative Director: Satoshi Akahane; hereinafter "Nara Jimuki"), a consolidated subsidiary of Forval Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masanori Nakajima; hereinafter "Forval"), announces that it has changed its company name to "Forval Asuka Co., Ltd." effective May 18, 2026.
About the Name Change to "Forval Asuka Co., Ltd."
With this name change, Forval Asuka aims to resolve the recognition gap between the traditional business domain evoked by the name "Nara Jimuki" and its future vision, evolving into a brand that accurately expresses the company's ideal state. While inheriting the trust and track record cultivated over 60 years since its founding, the company will further clarify its role as a partner that supports the growth of regional companies, going beyond the mere sales and maintenance of office equipment. Amidst significant changes in the environment surrounding local economies, such as population decline, lack of successors, and delayed digitalization, the company will strive to strengthen its sales capabilities and improve its recruitment competitiveness. Furthermore, through the promotion of ESG management and collaboration with local governments and financial institutions, it will contribute to regional revitalization and sustainable job creation.
New Company Name
Forval Asuka Co., Ltd. (FORVAL ASUKA)
Date of Change
May 18, 2026
About Forval Asuka Co., Ltd.
Asuka is the origin where Japanese history began to move. It is a place of reform where systems were born and the foundation of the nation was built.
We do not view Nara merely as a business base. Working in tandem with industry, government, academia, and financial institutions, we position it as a "starting point for reform" that executes regional revitalization and the creation of next-generation talent through hands-on management support for local SMEs.
FORVAL has aimed to be an "indispensable presence" not only globally but alongside the growth of SMEs nationwide. It is a symbol of strategic knowledge and execution capabilities cultivated through hands-on support across the country. ASUKA is a symbol of beginning and reform. It is a word that encapsulates the intention to transform tomorrow and create the future of tomorrow. Building on 60 years of trust, we will establish a new regional reform model from Nara.
The new company name is a declaration of our resolve to evolve from an entity that supports the region to one that drives the region forward.
Company Overview
Company Name: Forval Asuka Co., Ltd. (FORVAL ASUKA)
Representative: Satoshi Akahane
Established: September 1966
Location: 736-1 Kitanosho-cho, Nara City, Nara Prefecture
URL: https://www.forval-asuka.co.jp/
About Forval Corporation
Forval Corporation (TSE Standard: 8275) has hands-on consulting for SMEs and micro-enterprises as its core business, expanding management support services in five areas: "Information and Communications," "Overseas," "Environment," "Human Resources and Education," and "Entrepreneurship and Business Succession." Through its unique "Corporate Doctor (Next-Generation Management Consultant)" model, it provides end-to-end services from visualizing management issues to proposing improvements and supporting execution, offering high-value-added support that contributes to corporate value enhancement, such as ESG management, human capital management, and DX/GX promotion.
Additionally, under the regional revitalization strategy "F-Japan Concept," it promotes the construction and horizontal expansion of regional co-creation models through collaboration with local governments, private companies, educational institutions, and financial institutions.
Company Overview
Company Name: Forval Corporation
Representative: Masanori Nakajima, President and CEO
Established: September 18, 1980
Location: 14F Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
About the Name Change to "Forval Asuka Co., Ltd."
With this name change, Forval Asuka aims to resolve the recognition gap between the traditional business domain evoked by the name "Nara Jimuki" and its future vision, evolving into a brand that accurately expresses the company's ideal state. While inheriting the trust and track record cultivated over 60 years since its founding, the company will further clarify its role as a partner that supports the growth of regional companies, going beyond the mere sales and maintenance of office equipment. Amidst significant changes in the environment surrounding local economies, such as population decline, lack of successors, and delayed digitalization, the company will strive to strengthen its sales capabilities and improve its recruitment competitiveness. Furthermore, through the promotion of ESG management and collaboration with local governments and financial institutions, it will contribute to regional revitalization and sustainable job creation.
New Company Name
Forval Asuka Co., Ltd. (FORVAL ASUKA)
Date of Change
May 18, 2026
About Forval Asuka Co., Ltd.
Asuka is the origin where Japanese history began to move. It is a place of reform where systems were born and the foundation of the nation was built.
We do not view Nara merely as a business base. Working in tandem with industry, government, academia, and financial institutions, we position it as a "starting point for reform" that executes regional revitalization and the creation of next-generation talent through hands-on management support for local SMEs.
FORVAL has aimed to be an "indispensable presence" not only globally but alongside the growth of SMEs nationwide. It is a symbol of strategic knowledge and execution capabilities cultivated through hands-on support across the country. ASUKA is a symbol of beginning and reform. It is a word that encapsulates the intention to transform tomorrow and create the future of tomorrow. Building on 60 years of trust, we will establish a new regional reform model from Nara.
The new company name is a declaration of our resolve to evolve from an entity that supports the region to one that drives the region forward.
Company Overview
Company Name: Forval Asuka Co., Ltd. (FORVAL ASUKA)
Representative: Satoshi Akahane
Established: September 1966
Location: 736-1 Kitanosho-cho, Nara City, Nara Prefecture
URL: https://www.forval-asuka.co.jp/
About Forval Corporation
Forval Corporation (TSE Standard: 8275) has hands-on consulting for SMEs and micro-enterprises as its core business, expanding management support services in five areas: "Information and Communications," "Overseas," "Environment," "Human Resources and Education," and "Entrepreneurship and Business Succession." Through its unique "Corporate Doctor (Next-Generation Management Consultant)" model, it provides end-to-end services from visualizing management issues to proposing improvements and supporting execution, offering high-value-added support that contributes to corporate value enhancement, such as ESG management, human capital management, and DX/GX promotion.
Additionally, under the regional revitalization strategy "F-Japan Concept," it promotes the construction and horizontal expansion of regional co-creation models through collaboration with local governments, private companies, educational institutions, and financial institutions.
Company Overview
Company Name: Forval Corporation
Representative: Masanori Nakajima, President and CEO
Established: September 18, 1980
Location: 14F Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
FAQ
株式会社奈良事務機の新しい社名は何ですか？
2026年5月18日付で「株式会社フォーバルアスカ」に変更されました。
株式会社フォーバルアスカはどのような事業展開を目指していますか？
単なる事務機の販売・保守にとどまらず、地域企業の成長を支援するパートナーとして、ESG経営の推進や自治体・金融機関との連携を通じた地方創生を目指しています。
社名変更の主な理由は何ですか？
「奈良事務機」という従来の名称が想起させる事業領域と、将来像との間に生じていた認識ギャップを解消し、企業のあるべき姿を的確に表現するためです。
親会社の株式会社フォーバルはどのような企業ですか？
中小・小規模企業向けの伴走コンサルティングを主力事業とし、情報通信、海外、環境、人材・教育、起業・事業承継の5分野で経営支援サービスを展開する東証スタンダード上場企業です。
株式会社フォーバルアスカの代表取締役は誰ですか？
赤羽 聡氏です。