Shoplist Adopts Forter Fraud Detection, Optimizing 3D Secure Operations

June 3, 2026 - Forter, an AI-powered platform for next-generation commerce, announced today that SHOPLIST, the operator of the fashion e-commerce site Shoplist, has implemented 'Forter Fraud Management' and 'Forter Payment Optimization' to combat fraud and streamline operations.

Through this implementation, SHOPLIST has strengthened its security measures for the mandatory 3D Secure rollout without compromising customer experience. Since the implementation, the fraud rate has been reduced to less than 1/20th of previous levels, and the company has achieved full automation of the manual review processes that had previously burdened its staff.

Background of Implementation

For SHOPLIST, responding to increasingly sophisticated fraud tactics and the resulting rise in chargebacks was a long-standing challenge. Previously, the company relied on rule-based tools and 60-90 hours of manual monthly review. This approach put pressure on operations due to nighttime monitoring costs, the labor required to update manuals according to attack patterns, and the centralization of specialized knowledge.

Additionally, as compliance with the 'mandatory 3D Secure introduction' scheduled for March 2025 became an urgent priority, the company faced a major management challenge: how to prevent 'cart abandonment' (leaving at the checkout screen) while maintaining and improving conversion rates.

Reasons for Choosing Forter

SHOPLIST's main reasons for choosing Forter were as follows:

- Conversion Maximization Mechanism: Rather than applying 3D Secure to all transactions, Forter's AI assesses risk and only requests authentication when necessary, minimizing drop-offs. Furthermore, they provided a concrete numerical simulation based on an analysis of current data during the evaluation stage.
- Complete Elimination of Manual Review: The company gained high confidence that it could not only eliminate the manual review work itself but also eliminate associated operational tasks, leading to cost reductions.
- Trust in Information and Network: Forter demonstrated deep expertise in 3D Secure measures. Through forums like Forter Meetup, SHOPLIST felt a connection with other companies well-versed in fraud, instilling trust in the quality and quantity of Forter’s intelligence.

Results of Implementation

Following the adoption of Forter, SHOPLIST has achieved the following results:

- Optimal 3D Secure Operation: By adopting 'Pattern 1 operation' and utilizing Forter's Payment Optimization to reduce friction during checkout, they improved the overall customer experience, reduced cart abandonment, and increased payment success rates.
- Significant Reduction in Fraud Rate: The average fraud rate has been reduced to less than 1/20th of the pre-implementation level. The company also achieved three consecutive months of zero chargebacks in the latter half of 2025.
- Full Automation of Operations: Manual review time, which previously took up to 90 hours per month, has been reduced to nearly zero. The staff has reached a point of automation where they can almost forget that fraud prevention tasks exist.

Akari Maeda, Leader of the Customer Service Team at SHOPLIST, stated: "As someone working on the front lines, what attracted me most was the promise of being completely freed from the daily burden of manual reviews. Since implementing Forter, manual judgments have dropped to zero, and the operation is so smooth that we can 'forget it exists.' We have strengthened security while preventing checkout drop-offs, and I am confident that we have evolved into a safer and more secure platform for both end-users and merchant partners."

Yosuke Noda, Forter's Country Manager for Japan, commented: "As one of Japan's leading fashion e-commerce sites, customer experience is a top priority for SHOPLIST. We are delighted to have supported the team in achieving compliance with new 3D Secure requirements while delivering the enhanced experience shoppers expect. Contributing directly to the elimination of manual reviews and preventing cart abandonment is a significant achievement. We look forward to continuing as a partner that supports not only fraud prevention but also business growth and improved customer experience."

About SHOPLIST

SHOPLIST, operated by SHOPLIST Co., Ltd., is an e-commerce site where users can purchase a wide range of items, from women's, men's, and kids' fashion to cosmetics and interior goods.