Challenging Soaring Prices: E-commerce Site "Cocodecow" Lowers Free Shipping Threshold to 2,980 Yen and Above
Forest Co., Ltd., operating the e-commerce site "Cocodecow," has significantly lowered its free shipping threshold from 3,980 yen to 2,980 yen (tax included) for orders placed after 7:00 PM on April 21, 2026. This decision goes against the industry trend of raising shipping fees due to increased delivery costs, aiming to reduce the burden on customers amidst rising prices.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 19:30
- 🔍 Collected: May 13, 2026 at 11:01
- 🤖 AI Analyzed: May 13, 2026 at 11:32 (30 min after Collected)
Forest Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; Representative Director and President: Yasuyuki Ojima) announced that its e-commerce site "Cocodecow" will significantly lower the order amount required for free shipping from the previous 3,980 yen (tax included) to 2,980 yen (tax included), effective for orders placed after 7:00 PM on Tuesday, April 21, 2026. While the entire e-commerce industry faces serious challenges with rising delivery costs, leading many competitors to increase their shipping fees, "Cocodecow" has deliberately chosen to go against this trend by lowering its threshold, driven by the desire to "reduce the burden on customers as much as possible."
Precisely because prices continue to rise, Cocodecow supports customers' lives.
■ Market Background in 2026 and This Decision
As of 2026, price increases for daily necessities are continuous, and the daily burden on customers is steadily growing. Because "Cocodecow" handles many "daily essentials" such as daily goods, food, and beverages, it aims to give back to customers not by passing on logistics costs, but by "lowering the free shipping conditions."
■ Revision Details
Effective Date and Time: From 7:00 PM on Tuesday, April 21, 2026
Change: [Old] Free shipping for orders of 3,980 yen (tax included) or more
[New] Free shipping for orders of 2,980 yen (tax included) or more
[Regarding the revision of shipping conditions]
https://www.cocodecow.com/coco/htdocs/26/postage2604/
■ Cocodecow's Commitment to Customers
President Ojima:
"A permanent還元 that won't lose to rising prices. The challenge to '2,980 yen.'"
Considering the recent soaring prices, we believe it is our responsibility not just to appeal on price, but to support the ease of daily shopping.
Discussion with the President
Within the company, discussions arose about the real feeling of "just not quite reaching 3,980 yen" when using the site, leading to the goal of creating an easier shopping environment, thinking, "Customers must feel the same stress." To break this "last little barrier," after repeated simulations and profit/loss verification trials, we have introduced this new standard of "2,980 yen" as a permanent service.
President Ojima and the Marketing Department:
In these times when rising prices are a concern in daily life, we aim to be a shop that can deliver "what you need, when you need it" more than ever, to reduce the burden on our customers as much as possible.
[About Cocodecow]
Cocodecow is a mail-order site for households operated by Forest Co., Ltd., a member of the Edion Group. The site opened in December 2009 and offers a wide range of daily essentials, including daily goods, food and beverages, home appliances, furniture, and pharmaceuticals. Cocodecow offers a unique selection at always affordable prices.
Cocodecow Official Website
https://www.cocodecow.com/
[About Forest Co., Ltd.]
Since starting its mail-order business primarily with copy paper in July 1992, Forest Co., Ltd. has progressively expanded its product range. Since September 2017, it has become a wholly-owned subsidiary of Edion Corporation. Currently, it handles over 750,000 items, including OA paper, stationery, office supplies, office furniture, uniforms, business cards, store supplies, work supplies, as well as food, beverages, and over-the-counter medicines.
Through its own websites, 'Forestway' and 'Cocodecow,' and its stores on Rakuten Ichiba, Yahoo! Shopping, and Amazon, the company responds to customer needs and provides surprising services along with its products.
Precisely because prices continue to rise, Cocodecow supports customers' lives.
■ Market Background in 2026 and This Decision
As of 2026, price increases for daily necessities are continuous, and the daily burden on customers is steadily growing. Because "Cocodecow" handles many "daily essentials" such as daily goods, food, and beverages, it aims to give back to customers not by passing on logistics costs, but by "lowering the free shipping conditions."
■ Revision Details
Effective Date and Time: From 7:00 PM on Tuesday, April 21, 2026
Change: [Old] Free shipping for orders of 3,980 yen (tax included) or more
[New] Free shipping for orders of 2,980 yen (tax included) or more
[Regarding the revision of shipping conditions]
https://www.cocodecow.com/coco/htdocs/26/postage2604/
■ Cocodecow's Commitment to Customers
President Ojima:
"A permanent還元 that won't lose to rising prices. The challenge to '2,980 yen.'"
Considering the recent soaring prices, we believe it is our responsibility not just to appeal on price, but to support the ease of daily shopping.
Discussion with the President
Within the company, discussions arose about the real feeling of "just not quite reaching 3,980 yen" when using the site, leading to the goal of creating an easier shopping environment, thinking, "Customers must feel the same stress." To break this "last little barrier," after repeated simulations and profit/loss verification trials, we have introduced this new standard of "2,980 yen" as a permanent service.
President Ojima and the Marketing Department:
In these times when rising prices are a concern in daily life, we aim to be a shop that can deliver "what you need, when you need it" more than ever, to reduce the burden on our customers as much as possible.
[About Cocodecow]
Cocodecow is a mail-order site for households operated by Forest Co., Ltd., a member of the Edion Group. The site opened in December 2009 and offers a wide range of daily essentials, including daily goods, food and beverages, home appliances, furniture, and pharmaceuticals. Cocodecow offers a unique selection at always affordable prices.
Cocodecow Official Website
https://www.cocodecow.com/
[About Forest Co., Ltd.]
Since starting its mail-order business primarily with copy paper in July 1992, Forest Co., Ltd. has progressively expanded its product range. Since September 2017, it has become a wholly-owned subsidiary of Edion Corporation. Currently, it handles over 750,000 items, including OA paper, stationery, office supplies, office furniture, uniforms, business cards, store supplies, work supplies, as well as food, beverages, and over-the-counter medicines.
Through its own websites, 'Forestway' and 'Cocodecow,' and its stores on Rakuten Ichiba, Yahoo! Shopping, and Amazon, the company responds to customer needs and provides surprising services along with its products.