737 Beloved Cats, Each with Unique Appeal, Turned into Products! Over 22,000 Merchandise Variants Launched

Focus Co., Ltd. (Headquarters: Kaiso City, Yamanashi Prefecture; Representative Director: Kenta Tokumatsu), a company specializing in the sales and production of original apparel, has launched a new e-commerce site, the 'MOFF Official Online Shop,' in collaboration with MOFF Co., Ltd. (Headquarters: Ishioka City, Ibaraki Prefecture; Representative Director: Sohei Yaguchi), which operates cat cafes nationwide. The shop began operations on June 29.

Through this initiative, designs reflecting the unique charm of 737 cats available at Cat Café MOFF locations across Japan will be combined with 30 different product types—including T-shirts and tote bags—enabling the launch of over 22,000 distinct original merchandise items. Focus is responsible for building the e-commerce site, creating designs, operating the site, producing goods, and handling payments.

● MOFF Official Online Shop < https://shop.moff-moff.jp/ > MOFF Co., Ltd. Representative Director Sohei Yaguchi (left) / Focus Co., Ltd. Representative Director Kenta Tokumatsu (right)

Turning the Unique Appeal of 737 Cats into Products

This project features dedicated profile pages for each of the 737 cats across MOFF’s nationwide locations, offering products that reflect the individual personality of every cat. While typical merchandise projects often focus on popular characters or brands as themes, this initiative places every single cat at the center as the main character.

By incorporating the cats’ various charming expressions—such as sleepy looks, alert gazes, or playful moments—the goal is to let customers feel as though they are still “together” with their favorite cats, even when they are away from the physical cafes.

Cat profile pages

Diverse product lineup featuring each cat as the star

Creating New Experiences Through Original Goods

Focus has previously used its original apparel service, 'CLAT-JAPAN,' to enrich shared experiences such as school festivals, sports events, local community gatherings, and shop uniforms. This new project extends that value beyond teams and groups, now addressing individuals’ personal feelings of affection and longing.

MOFF already has passionate fans who support individual cats. By transforming the time and memories spent at MOFF cafes into tangible merchandise, the goal is to let customers maintain a close connection with their favorite cats, even outside the cafes.

A New Production System Supporting 22,000 Product Variants

The core challenge of this project was not simply creating a large volume of designs, but thoughtfully expressing the unique charm of each cat for their dedicated fans.

To achieve this, photos of all cats across 31 locations were taken, and each cat’s distinctive features were analyzed and incorporated into the designs. Given the scale of producing merchandise for 737 cats, traditional production workflows were insufficient. Therefore, Focus rebuilt its entire production system by combining its long-established design expertise with cutting-edge generative AI technology. This enabled the simultaneous creation of numerous individualized designs while maintaining quality, resulting in over 22,000 product combinations across 30 items—including T-shirts, hoodies, tote bags, and blankets.

A Collaborative Venture Leveraging In-House Capabilities

Through 'CLAT-JAPAN,' Focus has accumulated extensive expertise in e-commerce operations, design creation, and product manufacturing. In this project, Focus handles all aspects—from website development and product planning to design, sales operations, and production—applying its systems and capabilities to MOFF’s compelling content.

This marks a new endeavor for Focus, as it takes full responsibility for planning through sales operations using content owned by another company. Both companies are collaborating by leveraging their respective strengths.

Future Outlook

The plan is to expand the product lineup from 30 to 100 items by the end of the year. Additionally, the company is considering introducing a system that allows customers to select their favorite expressions of their beloved cats to create one-of-a-kind custom items. Beyond the cats living in 'Cat Café MOFF,' the project aims to expand to include more animal species, enhancing customers’ ability to feel close to their 'favorite' animals.

This initiative has revealed new potential in Focus’s accumulated expertise and production systems. Moving forward, Focus will continue to grow the business together with MOFF, expanding its product and service offerings and pursuing new value creation.

Comments from the Company Representatives

Sohei Yaguchi, Representative Director, MOFF Co., Ltd.

We sincerely thank all our fans who regularly visit our MOFF locations and warmly support our many cats. Currently, around 740 uniquely charming cats live in our 'Cat Café MOFF' locations. We have long received passionate requests from customers asking, 'We want goods featuring that cat,' and we are now finally able to respond to those voices. Thanks to Focus’s outstanding design capabilities and on-demand production technology, we’ve realized a wonderful project where every single cat is the star.

Sohei Yaguchi, Representative Director, MOFF Co., Ltd.

We hope this service allows people to feel connected to these cats not only within our cafes but also at home and in everyday life, helping them enjoy even more joyful days.

We are starting with cat merchandise, but we plan to extend this initiative to other animals living at MOFF, delivering special experiences to an even wider audience.

Kenta Tokumatsu, Representative Director, Focus Co., Ltd.

This project began when MOFF shared their passionate vision: 'We want all approximately 740 cats to be the main characters.' Hearing that each cat, not just the popular ones, has devoted fans, and that they wanted to somehow turn each cat’s unique charm into tangible form, I immediately felt we had to be part of it.

Kenta Tokumatsu, Representative Director, Focus Co., Ltd.

This project was a completely new challenge for us. By defining roles and exchanging ideas repeatedly during product planning and website design, we gradually brought the project to life. Through this process, we discovered that the design expertise and experience in producing diverse, small-lot items we’ve built through CLAT-JAPAN can also create value in the new domain of 'oshi-activity' (supporting beloved characters).

We don’t see this launch as an end goal, but as a new beginning. This project has shown us that there are still many untapped possibilities. We believe we can expand not only our product and service range but also the value we deliver. Because we ourselves feel the immense potential in this initiative, we look forward to continuing this journey with MOFF and growing the business together.

【About MOFF Co., Ltd.】

MOFF Co., Ltd. operates under the mission of 'realizing a society where animals and humans live together happily with smiles,' and runs diversified animal entertainment businesses. The company operates cat cafes 'Cat Café MOFF' and animal cafes primarily in shopping malls across Japan. It is also involved in PPP/PFI projects (public-private partnerships), operating large-scale facilities such as aquariums in collaboration with local governments. Through interactions with animals, MOFF aims to deliver healing and inspiration to people, provide opportunities to learn about the value of life, and contribute to building a society where humans and animals coexist harmoniously.

<Main Operating Brands>

Cat Café MOFF / Nekocafe Kokkun no Bessou: Cat cafes with locations across Japan and three in Hawaii

Moff animal world / Moff animal cafe: Interactive indoor zoos and animal cafes

Kawasui Kawasaki Aquarium: Urban aquarium utilizing cutting-edge technology

Kawasui School: Japan’s first school located inside an aquarium, focused on nurturing life skills

Kasumigaura Doubutsu to Minna no Ie: A community-connected coexistence experience facility (Winner of the 2026 Japan Institute of Architects Award and the 39th Ibaraki Architectural Culture Award 'Governor’s Prize')

Smart Aquarium Shizuoka: Stylish aquarium seamlessly integrated into daily life

Dog Café MOFF: A dog cafe where visitors can enjoy special moments with adorable dogs, scheduled to open in July

<Company Overview>

Company Name: MOFF Co., Ltd.

Headquarters: 2-3-22 Shikago, Ishioka City, Ibaraki 315-0005

Representative Director: Sohei Yaguchi

Founded: January 2014

Business: Operation of animal cafes, cat cafes, aquariums, and large animal facilities

Corporate Website: https://moff-moff.jp/

【About Focus Co., Ltd.】

Founded in 2009, Focus Co., Ltd. initially focused on B2B merchandise sales. Through numerous customer testimonials expressing gratitude, the company realized that the true value lies not in the products themselves, but in the experiences of people gathering and sharing time together—leading it to specialize in original apparel.

Today, the company operates the original apparel service 'CLAT-JAPAN,' serving a wide range of customers from students to corporations. Moving forward, it will continue to create new value by offering services that enrich meaningful shared experiences.

<Company Overview>

Company Name: Focus Co., Ltd.

Headquarters: 984-1 Shinohara, Kaiso City, Yamanashi Prefecture

Representative Director: Kenta Tokumatsu

Founded: May 14, 2009

Sales Revenue: Approximately 3.735 billion JPY (FY 2025 ending December)

Employees: 68 (as of April 30, 2026)

Corporate Website: https://corp.forcus.co.jp/

● CLAT-JAPAN < https://www.forcus.co.jp/ >

● MOFF Official Online Shop < https://shop.moff-moff.jp/ >