Forcus Co., Ltd. (Headquarters: Kai City, Yamanashi Prefecture; Representative Director: Kenta Tsunematsu), a company engaged in the sale and production of custom apparel, has launched a special offer on its high-quality bag series, which holds International Fairtrade certification. The products are available at a special price until the end of July 2026.
This project was realized with the cooperation of Trade Works Co., Ltd. While these are high-quality products that would normally be sold at full price, we are effectively utilizing inventory that would otherwise remain in storage. By releasing this stock to the market at a "clearance price," we aim to get these products into the hands of more people while simultaneously reducing product waste.
High-quality Fairtrade bags that defy the "cheap and shoddy" stereotype
The Fairtrade series is characterized by a level of quality that sets it apart from typical novelty bags.
・Thick, sturdy fabric ・Careful stitching with excellent durability ・Practical design featuring an inner pocket
The current pricing is a special clearance sale rate; these products are normally priced in accordance with their high quality.
These products defy the image that "cheap equals low quality."
A "sustainable choice" made possible by a 39% discount
Fairtrade products have sometimes been perceived as having a high barrier to entry due to their "high price" image. However, this campaign significantly lowers that hurdle by offering a substantial 39% discount (compared to our previous prices).
This makes it easier to adopt "sustainable choices" that are considerate of the environment and society, even in scenarios requiring large quantities, such as:
・Corporate anniversary gifts ・Distribution or sales at exhibitions and events ・Preparation of supplies for the new fiscal year
Ideal for spring events and new fiscal year demand
The coming season is a time when demand for bags increases, such as for corporate exhibitions and the start of the new fiscal year.
This campaign is being launched at a timing well-suited for such purposes.
As bags that combine quality, price, and social significance, we recommend them for use in a wide range of business scenes.
Limited stock, available only until the end of July
This campaign is a special project limited to existing stock; there are no plans for additional production or continued sales. Because quantities are limited, the offer will end once stock runs out.
Click here for eligible products
Fairtrade Cotton A4 Flat Bag
Fairtrade Inner Pocket Tote (M)
—About Fairtrade Bags—
Fairtrade bags use "International Fairtrade Certified Cotton," which ensures that producers receive a fair price. They are high-quality bags made with thick fabric and sturdy stitching using materials with low environmental impact, such as organic cotton.
【About Forcus Co., Ltd.】
In 2009, current Representative Director Kenta Tsunematsu went independent after gaining experience in his previous job and established Forcus Co., Ltd. Initially, the business focused on B2B merchandise sales, and the current core business of printed T-shirts accounted for only about 30% of total sales. Later, after receiving many letters and photos of gratitude from high school students who had ordered printed T-shirts, his business-oriented worldview changed, and he decided to specialize in the printed T-shirt business. In 2012, he realized that while he had only been thinking about pleasing the clients, he was actually providing value by helping create memories for the high school students, leading to his decision to prioritize social benefit in his business operations. In 2014, he launched e-commerce sales and succeeded in leveling out profits. In 2020, due to the impact of the COVID-19 pandemic, sales dropped significantly, and the company faced a crisis of bankruptcy due to a series of employee resignations. However, using loans provided to small and medium-sized businesses at the time as capital, he invested in equipment for an in-house printing factory and increased the average annual salary of employees by 1 million yen per person. As a result, the company achieved 1.5 times its sales target in 2021, realizing an early turnaround. In September 2025, Forcus began its first overseas expansion in Australia. Based on our success in Australia, we plan to continue expanding our overseas operations. We are working together as a team to take on new challenges every day, aiming for further growth.
Forcus's new headquarters building completed in January 2026
【Recent Sales Trends】
2019: 1.26 billion yen
2020: 0.99 billion yen
2021: 1.47 billion yen
2022: 2.06 billion yen
2023: 2.92 billion yen
2024: 3.29 billion yen
Company Overview
Company Name: Forcus Co., Ltd.
Headquarters Address: 984-1 Shinohara, Kai City, Yamanashi Prefecture
Phone: 055-278-2311
Representative Director: Kenta Tsunematsu
Established: May 14, 2009
Capital: 99 million yen
Number of Employees: 78 (as of February 1, 2026, group total)
Business Description: Sale of original printed apparel
Office: Group Company (Print Center)
Forcus Creative Co., Ltd.
4214-2 Shinbara, Hamana-ku, Hamamatsu City, Shizuoka Prefecture
Forcus Corporate Website
FACT BOX
- Source: PR TIMES
- Category: campaign