Solving the Dilemma of Choosing Embroidery Colors! Launch of 'Embroidery Thread Color Change Service'

Focus Inc. (Headquarters: Kai City, Yamanashi Prefecture, Representative Director: Kenta Tsunematsu), which handles the sales and production of custom wear, has started offering the 'Embroidery Thread Color Change Service' as a new option for embroidery processing. This service allows customers to change the thread color of an embroidery design (one color) for up to two patterns for free, realizing flexible customization tailored to product colors and intended uses. ■ Service Overview The 'Embroidery Thread Color Change Service' is a service that allows you to change the thread color for up to two patterns for free for the same embroidery design (one color). It responds to a wider range of needs, such as color schemes that match the product color and the production of multiple patterns in different colors. - Thread color change for embroidery is free for up to 2 patterns - Possible to produce different color variations of the same design - Realizes optimal expression matching the product color Wear, Bags, Caps *Towels are not eligible Design embroidery, Name embroidery *3D embroidery is not eligible - Design must be one color only - Thread color change is free for up to 2 patterns - Cannot accommodate changes for a 3rd pattern or more - Changing the thread color is free up to the 2nd pattern ■ Background of Providing the Service Embroidery has different features from print processing; it is highly durable, resistant to fading, and provides a luxurious finish. Because it can be used for a long time, it is an processing method suitable for creating memorable products. However, in the production of original wear, the image of 'printing' is strong, and the appeal of embroidery is currently not fully recognized. Based on this situation, and to have more people experience the appeal of embroidery, our company recently launched the 'Embroidery Delivery Discount'. Furthermore, we have received many requests from customers such as: 'I want to change the thread color to match the product color' 'I want to make multiple patterns in different colors' To meet these needs and to propose embroidery with a higher degree of freedom and satisfaction, we have started this service. ■ Future Outlook We will continue to expand our services and improve convenience so that we can deliver the value of embroidery processing to more people. We will proceed to create more user-friendly services while broadening our proposals so that the option of embroidery becomes more familiar. 【About Focus Inc.】 In 2009, the current Representative Director, Kenta Tsunematsu, became independent after gaining experience in his previous job and established Focus Inc. Initially, BtoB goods sales were the core of the business, and the printed T-shirt business, which is currently the main focus, accounted for about 30% of total sales. Later, receiving messages of gratitude through letters and photos from high school students who ordered printed T-shirts changed his business-like worldview, leading him to specialize in the printed T-shirt business. In 2012, realizing that he was providing the value of creating memories for high school students through printed T-shirts rather than just thinking about pleasing the orderers, he decided to run a business prioritizing social benefit. In 2014, he started EC sales and succeeded in leveling profits. Due to the impact of the COVID-19 pandemic in 2020, sales dropped significantly, and a succession of employee resignations brought the company to the brink of bankruptcy. However, using loans provided for small and medium-sized businesses at the time, he made capital investments in his own printing factory and further increased employees' annual income by an average of 1 million yen per person. As a result, sales in 2021 achieved 1.5 times the target, enabling the company's early recovery. Starting in September 2025, Focus launched its first overseas expansion in Australia. Based on the track record in Australia, we plan to continue expanding overseas. We, as a united team, continue to take on new challenges every day aiming for further growth. Focus new company building completed in January 2026 ■ Company Profile Company Name: Focus Inc. Headquarters Location: 984-1 Shinohara, Kai City, Yamanashi Prefecture Telephone: 055-278-2311 Representative Director: Kenta Tsunematsu Established: May 14, 2009 Capital: 99 million yen Number of Employees: 76