SmaGO Smart Trash Cans, Which "Compress" Waste, Introduced at "Frespo Utsunomiya Market," a New Hub of Activity at Utsunomiya Central Wholesale Market
Forcetec Inc. has installed its environmentally friendly IoT smart trash can, "SmaGO," at "Frespo Utsunomiya Market," a new commercial complex adjacent to the Utsunomiya Central Wholesale Market in Tochigi Prefecture. This initiative, led by Daiwa Lease Co., Ltd., aims to efficiently manage waste generated by increased visitors and events, preventing overflow and streamlining collection operations. SmaGO operates on solar power, automatically compresses waste to about one-fifth its original volume, and notifies when it's full, contributing to both visitor convenience and operational efficiency.
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
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One unit of the environmentally friendly IoT smart trash can "SmaGO," developed by Forcetec Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yohei Takemura), has been installed and commenced operation at "Frespo Utsunomiya Market," a commercial complex adjacent to the Utsunomiya Central Wholesale Market in Utsunomiya City, Tochigi Prefecture, which newly opened on March 20, 2026. This initiative was led by Daiwa Lease Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director and President: Tetsuya Kita), which manages and operates the facility.
The SmaGO installed this time operates on solar power and is equipped with a function to automatically compress waste to about one-fifth its volume, as well as a function to notify when the accumulated amount is full, enabling efficient collection while preventing waste overflow. By installing SmaGO in the event zone, the aim is to create an environment that is easy for visitors to use, prevent littering, and streamline collection operations.
◾️Background of SmaGO Installation at Frespo Utsunomiya Market
At the Utsunomiya Central Wholesale Market, the "Vitalization Area Development Project" has been promoted with the aim of revitalizing the market and creating a facility open to the community. As part of this project, the newly opened "Frespo Utsunomiya Market" is expected to attract many visitors as a new exchange hub connecting the market and the community, offering dining, retail, and event functions.
With the creation of this new flow of people, there was a need to address issues such as an increase in waste generation due to dining and events, and an increased burden of cleaning. Against this background, SmaGO was installed to achieve both visitor convenience and efficient cleaning operations. This initiative marks the second SmaGO installation in a facility operated by Daiwa Lease Co., Ltd., following "BiVi Shin-Sapporo" in Hokkaido.
◾️About the Smart Trash Can SmaGO
SmaGO is an IoT smart trash can developed by Forcetec with consideration for the global environment. It operates on solar power, automatically compresses waste to about one-fifth its volume, and has a communication function to notify the amount of accumulated waste, making it possible to significantly streamline collection operations while preventing waste overflow. In addition, the wrapping can be freely designed, allowing for public awareness campaigns for waste separation and reduction of operating costs by soliciting sponsorships. The installation of SmaGO addresses 6 of the 17 Sustainable Development Goals (SDGs) set by the United Nations.
【Examples of Introduction Effects】
Omotesando/Harajuku area, Tokyo: Collection frequency reduced by approximately 70%
Dotonbori area, Osaka: Littering reduced by approximately 90% (excluding cigarette butts)
◾️About "Frespo Utsunomiya Market"
"Frespo Utsunomiya Market" is a commercial complex developed utilizing the site adjacent to the Utsunomiya Central Wholesale Market. It opened on March 20, 2026, as a new hub of activity connecting the market and the community, featuring specialty stores handling ingredients directly from the market, commercial tenants supporting daily life, and event spaces.
Based on the concept of "an open food landmark," this facility has been developed as a space where local residents and visitors can casually visit and enjoy food and interaction.
Official Website: https://www.e-frespo.com/utsunomiya-ichiba/
◾️Future Developments
Forcetec supports the efficiency of waste management and the reduction of environmental impact in commercial facilities and public spaces through the introduction of SmaGO.
Going forward, the company will verify the effects through operations at "Frespo Utsunomiya Market" and expand its contribution to the efficiency of trash can management in commercial facility operations.
◾️About Forcetec Inc.
Company Name: Forcetec Inc.
Established: April 15, 2019
Location: Otemachi One Tower 6F, 1-2-1 Otemachi, Chiyoda-ku, Tokyo 100-0004
Representative: Representative Director and President Yohei Takemura
Business Activities: Proposing environmental activities that unite cities, companies, and people through the installation of smart trash cans "SmaGO" throughout Japan.
Official Website: https://forcetec.jp
◾️Contact
Forcetec Inc. Public Relations
Phone: 03-3453-7140
Contact Form: https://smago.jp/contact/