[April Dream 2026] Shaping Dreams with the Power of Music, Live Shows, and Streaming - FOR JAPAN Creates a Future Full of Hope and Smiles

FOR JAPAN Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Junji Kondo) is an entertainment company that creates new value and excitement centered on music, live performances, and streaming, based on the philosophy of "Bringing entertainment from Japan to the world."

■ Experienced his own job loss during the COVID-19 pandemic. Wants to encourage young people with an attitude of moving forward without giving up.

CEO Kondo has been involved in strategy planning and promotion for many artists for about 25 years at a major record company. He is also currently active as a lecturer at a music vocational school, passing on his experience to the young people who will carry the next generation of the music industry.

During the COVID-19 pandemic, the company he belonged to was also greatly affected, and he was forced to make the major decision to leave the record company he had worked for for many years. Even in the face of an uncertain future, he looked forward with the resolve to "never give up on my passion for entertainment" and continued to take on challenges without stopping.

On the other hand, there were many talented young people around him who had no choice but to give up on their dreams. Because he himself had experienced hardship, he wanted to convey the message "Let's move forward again without giving up" to them. He wanted to seriously support their challenge to pursue their dreams. And he wanted to give shape to his gratitude for the entertainment world that had nurtured him.

From that strong determination, "FOR JAPAN Inc." was born in the spring of 2023.

The company name FOR JAPAN embodies the sentiment "for everyone," and expresses the wish to make everyone involved smile.

■ Discovering next-generation talent and creating world-class creative work

As a first step to shaping dreams, we launched the "GIRLS POP UNIT PROJECT" and formed the next-generation girl group "ELFy," which fuses J-POP and EDM.

A team of talented songwriters participates in music production, and we are pursuing a world-class sound and groove together. Like the elves of Norse mythology, they strive every day to become beings who captivate people with their performances.

In 2026, we launched the TikTok LIVE partner agency "REVERB." Leveraging the CEO's nurturing skills cultivated as a music school lecturer and his professional knowledge from the record company, we provide total production for creators and artists starting from scratch to advance from live streaming to music distribution and debut.