Concern over Consistency Tops Reasons for Failing Adult Self-Investment: 500-Person Survey Reveals 'Motivation Barrier' is Higher Than Financial Cost
Key facts
- Concern over Consistency Tops Reasons for Failing Adult Self-Investment: 500-Person Survey Reveals 'Motivation Barrier' is Higher Than Financial Cost
- FOR IT, Inc. conducted a survey of 500 people across Japan regarding 'Spring Self-Investment.' The study found that 'maintaining motivation' is the biggest anxiety across all age groups. While unmarried individuals struggle more with mental aspects, married individuals cite time constraints as the primary barrier, revealing different challenges based on demographics.
- Source: PR Times
- Date: June 3, 2026
Direct answer
FOR IT, Inc. conducted a survey of 500 people across Japan regarding 'Spring Self-Investment.' The study found that 'maintaining motivation' is the biggest anxiety across all age groups. While unmarried individuals struggle more with mental aspects, married individuals cite time constraints as the primary barrier, revealing different challenges based on demographics.
- Citation
- Concern over Consistency Tops Reasons for Failing Adult Self-Investment: 500-Person Survey Reveals 'Motivation Barrier' is Higher Than Financial Cost (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
FOR IT, Inc. conducted a survey of 500 people across Japan regarding 'Spring Self-Investment.' The study found that 'maintaining motivation' is the biggest anxiety across all age groups. While unmarried individuals struggle more with mental aspects, married individuals cite time constraints as the primary barrier, revealing different challenges based on demographics.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 17:10
- 🔍 Collected: June 3, 2026 at 08:20
- 🤖 AI Analyzed: June 3, 2026 at 08:40 (19 min after Collected)
FOR IT, Inc., the developer and operator of the affiliate platform 'afb,' conducted a survey of 500 people nationwide on 'Spring Self-Investment' and summarized characteristics by age group.
[Survey Background]
In recent years, interest in new challenges like reskilling, qualification acquisition, and healthy habits has grown. However, many people face the struggle of 'not being able to continue.' It is crucial to understand the anxieties and barriers people face, as self-investment and hobbies only yield results through consistency. Therefore, this survey was conducted to identify the 'biggest anxiety' when trying to maintain self-investment.
[Survey Overview]
Target: Men and women aged 10-60 nationwide
Sample size: 500
Method: Internet research
Date: March 2, 2026
[Question: What is your 'biggest anxiety' when trying to continue?]
1. Maintaining motivation (mental): 46.0%
2. Balancing with work/chores, securing time (time): 15.0%
3. Costs exceeding expectations (financial): 13.2%
The biggest anxiety is 'maintaining motivation,' with the barrier concentrated on the 'mental aspect.' Among respondents, 46.0% cited motivation as the primary concern.
Anxiety in the 50s, Loneliness in the 20s: 'Reasons for Quitting' Differ by Generation.
While 'maintaining motivation' was the top answer across all groups, 54.0% of respondents in their 50s expressed a 'lack of confidence in lasting,' while those over 60 showed caution, with 18.0% citing financial costs and 16.0% citing time-to-results. Conversely, 28.0% of those in their 20s highlighted the 'lack of people to consult' (environmental aspect).
Motivation Management for Unmarried, Lack of Time for Married.
While mental concerns lead for both groups, it is more prominent among unmarried respondents (49.6%). For married respondents, 'balancing work/chores' is higher at 19.2% than for unmarried individuals, with time being the greatest barrier, especially among the child-rearing generation.
[Survey Background]
In recent years, interest in new challenges like reskilling, qualification acquisition, and healthy habits has grown. However, many people face the struggle of 'not being able to continue.' It is crucial to understand the anxieties and barriers people face, as self-investment and hobbies only yield results through consistency. Therefore, this survey was conducted to identify the 'biggest anxiety' when trying to maintain self-investment.
[Survey Overview]
Target: Men and women aged 10-60 nationwide
Sample size: 500
Method: Internet research
Date: March 2, 2026
[Question: What is your 'biggest anxiety' when trying to continue?]
1. Maintaining motivation (mental): 46.0%
2. Balancing with work/chores, securing time (time): 15.0%
3. Costs exceeding expectations (financial): 13.2%
The biggest anxiety is 'maintaining motivation,' with the barrier concentrated on the 'mental aspect.' Among respondents, 46.0% cited motivation as the primary concern.
Anxiety in the 50s, Loneliness in the 20s: 'Reasons for Quitting' Differ by Generation.
While 'maintaining motivation' was the top answer across all groups, 54.0% of respondents in their 50s expressed a 'lack of confidence in lasting,' while those over 60 showed caution, with 18.0% citing financial costs and 16.0% citing time-to-results. Conversely, 28.0% of those in their 20s highlighted the 'lack of people to consult' (environmental aspect).
Motivation Management for Unmarried, Lack of Time for Married.
While mental concerns lead for both groups, it is more prominent among unmarried respondents (49.6%). For married respondents, 'balancing work/chores' is higher at 19.2% than for unmarried individuals, with time being the greatest barrier, especially among the child-rearing generation.
FAQ
自己投資を継続する上での最大の不安は何ですか？
全国500人を対象とした調査の結果、全体の46.0%が「モチベーションが続くかどうか（精神面）」を最大の不安として挙げました。
年代によって自己投資の継続に対する不安に違いはありますか？
すべての年代でモチベーション維持が最多ですが、50代では継続への自信のなさが強く、20代では「相談相手がいない」という環境面への孤独感が突出しています。
未婚者と既婚者で自己投資継続の悩みはどう違いますか？
未婚者は精神的なモチベーション管理や孤独感に課題を感じる一方、既婚者は家庭との両立や時間の確保を最大の障壁と感じる傾向があります。
調査を実施した企業はどこですか？
アフィリエイトプラットフォーム「afb（アフィビー）」の開発運用を行う株式会社フォーイットです。
この調査の対象と調査方法は？
2026年3月2日に、全国の10代から60代の男女500人を対象にネットリサーチ形式で実施されました。