Spring Challenges: 'Health' Most Popular, but Youth Lean Towards Self-Growth. The Reality of Self-Investment Differs by Generation

Forit Co., Ltd. conducted a survey of 500 people aged 20-60 nationwide on "new challenges (started) this spring." While "health" was the most popular, the survey revealed generational differences in self-investment trends: younger generations focus on self-growth, middle-aged on practicality and health, and older generations on stability.
調査NQ 38/100出典：PR Times

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  • 📰 Published: May 7, 2026 at 17:10
  • 🔍 Collected: May 7, 2026 at 08:31
  • 🤖 AI Analyzed: May 7, 2026 at 08:46 (14 min after Collected)
Forit Co., Ltd., which develops and operates the affiliate platform "afb" (), conducted a survey on Mother's Day targeting 500 people nationwide aged 20 to 60, and summarized the characteristics by age group. When reprinting this press release, or quoting article content/graphs/data, please be sure to cite the following link as the source. We kindly ask for your cooperation. (nofollow attribute not allowed) 【Background of the Survey】 About a month has passed since the new fiscal year began, and many people may be thinking about challenging various new things or actually starting them during this period. Therefore, this time, we conducted a survey on "what you want to challenge (or have started) anew this spring." 【Survey Overview】 Target: Men and women aged 10-60 nationwide Sample size: 500 people Residence: Nationwide Survey method: Online research Survey implementation date: March 2, 2026 【Question: What do you want to challenge (or have started) anew this spring?】 The answer choices for the question are as follows: 1. Asset management/money literacy (New NISA, iDeCo, household budget management) 2. Business skills/qualifications (English, IT, AI utilization, specialized qualifications) 3. Body building/health (gym, yoga, diet, dietary improvement) 4. Side jobs/career advancement (video editing, writing, job hunting) 5. Hobbies/culture (cooking, musical instruments, art, reading) 6. Nothing in particular (maintain status quo) **The Reality of Spring, Where Challenge-Oriented and Cautious Attitudes Coexist** The survey results showed that the most common answer was "Body building/health (gym, yoga, diet, dietary improvement)" at 27.4%. This was followed by "Hobbies/culture (cooking, musical instruments, art, reading)" at 24.8%, and "Asset management/money literacy (New NISA, iDeCo, household budget management)" at 20.6%. Also, 45.6% of respondents answered "Nothing in particular (maintain status quo)." **Younger Generations are Growth-Oriented, Middle-Aged are Practical-Oriented** Looking at the results by age group, it is clear that the motivation and direction for new challenges differ significantly depending on the life stage. First, among those in their teens and 20s, items directly related to self-growth and the future, such as "Hobbies/culture," "Business skills/qualifications," and "Side jobs/career advancement," tend to be relatively high. Especially among teens, "Hobbies/culture" was the highest at 37.0%, indicating a strong desire to challenge new things by utilizing their free time. In their 20s, while "Nothing in particular" was high at 51.0%, a certain level of interest in career formation was also observed, suggesting a polarization of motivation. In their 30s and 40s, "Asset management/money literacy" and "Side jobs/career advancement" were relatively high, characterized by an increase in actions conscious of a realistic living foundation and income improvement. Especially in their 30s, asset management was high at 28.0%, suggesting a growing interest in preparing for the future and household budget management. In their 40s, "Body building/health" was the highest at 37.0%, indicating a growing awareness of health maintenance. Among those aged 50 and over, "Nothing in particular" was high at 62.0% and 42.0% respectively, showing a stronger tendency to prioritize maintaining the status quo over new challenges. However, a certain number of people were interested in "Body building/health," suggesting that increased health awareness with age is a main driver of their actions. Overall, a shift was observed where younger generations are challenge/growth-oriented, middle-aged are practical/health-oriented, and older generations are stability/maintenance-oriented. **Men are Income-Oriented, Women are Self-Care-Oriented** Looking at the results by gender, while overall trends are common, differences in areas of interest are observed. First, "Nothing in particular" was higher among men at 49.2% compared to women at 42.4%, indicating that women tend to have a slightly higher motivation for new things. In specific categories, women showed higher interest than men in "Body building/health" and "Hobbies/culture," indicating an interest in enriching daily life and self-care. "Business skills/qualifications" was also slightly higher among women, suggesting a high awareness of skill improvement. This is thought to be due to a large number of people being conscious of both career formation and lifestyle improvement simultaneously. On the other hand, men showed relatively strong interest in areas related to economic and income aspects, with "Asset management/money literacy" and "Side jobs/career advancement" being at a similar or slightly higher level than women. Overall, a difference was observed where men are practical/income-oriented and women are self-care-oriented, indicating that even for the same "challenge," the objectives differ.

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