Sushiro x Me~Tele "Dodesuka!" First Collaboration! That "Wolfy" Has Become Sushi!? 4 Items Including "Miso Katsu Style Roll" and "Sushiro-style Hitsumabushi" to Appear!

Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, Representative Director and President: Kohei Arai) will collaborate with Me~Tele's "Dodesuka!" for the first time, selling 4 items including the "Miso Katsu Style Roll" inspired by "Wolfy" and the "Sushiro-style Hitsumabushi" starting Wednesday, June 10, at Sushiro locations in Aichi, Gifu, and Mie prefectures.

Sushiro has five promises, one of which is "We will create stores that are loved by the community." With the desire to bring joy to the people of the Tokai area, this first collaboration was realized with the morning information program Me~Tele "Dodesuka!", which is broadcast in the Tokai region and is celebrating its 25th year on air.

This time, four collaboration items with the program will be introduced. All items were conceived by Ryo Shimanuki, an announcer on the show, and developed by Sushiro's product development staff to be suitable for sale at Sushiro. The "Miso Katsu Style Roll" is inspired by Me~Tele's mascot character "Wolfy," featuring a reverse roll of cutlet and lettuce topped with in-house prepared miso sauce. It comes with a pick that allows participation in a campaign to win Wolfy goods through a lottery. The "Sushiro-style Hitsumabushi" features mixed sushi rice with bonito powder and sweet sauce, topped with chopped eel grilled with kabayaki sauce, garnished with mitsuba and nori. First, enjoy it as is; then, pour green tea powder from the seat to enjoy it as ochazuke. The "Fried Squid Lemon Sauce Nigiri" is sushi inspired by the soul food of Nishio City, Aichi Prefecture, "Fried Squid in Lemon Sauce." The in-store fried squid is dipped in lemon sauce for a refreshing aftertaste. The "Top Shrimp Tempura Mehari Nigiri" is a Sushiro-style take on the local cuisine of the Kumano region, "Mehari Sushi." It includes "Top Shrimp Tempura" wrapped in takana, and in line with the origin of the name meaning "so big your eyes widen," it is made into a substantial size. All four items involve extra in-store effort for flavor.

Please take this opportunity to enjoy the collaboration items with "Dodesuka!" at Sushiro locations in Aichi, Gifu, and Mie prefectures.

*Sales are only at Sushiro locations in Aichi, Gifu, and Mie prefectures.
*Takeout specialty stores "Sushiro To Go" and "Kyotaru Sushiro" are excluded.
*Please check the app or website for sales status and prices at each store.
*Takeout is not available for these items.

Sushiro x Me~Tele "Dodesuka!" Product Overview

With "Wolfy" Pick
■ Product Name: Miso Katsu Style Roll
■ Price: From 200 yen (tax included)
■ Sales Period: From Wednesday, June 10, 2026, until the total allocated 32,000 picks are sold out.
■ Sales Stores: Sushiro locations in Aichi, Gifu, and Mie prefectures
*Prices vary by store.
*Please check the app or website for sales status and prices at each store.

A Nagoya specialty, miso katsu, has been transformed into sushi. The roll with miso katsu and lettuce is made as an inside-out roll to resemble Me~Tele's official mascot "Wolfy." The miso sauce on the roll is also prepared in-store, with extra effort put in for flavor. A collaboration-exclusive pick that allows entry into a lottery for Wolfy goods is also included.

["Wolfy" Goods Lottery Campaign] Held!
■ Application Period: Wednesday, June 10, 2026, to Monday, July 20 (holiday)
■ Prize / Number of Winners: Wolfy goods for 20 people
■ How to Apply: Scan the QR code on the back of the pick and register. Winners will be contacted later.
*One pick allows one entry.
*One person can enter multiple times, but only once per day.

■ Product Name: Sushiro-style Hitsumabushi
■ Price: From 260 yen (tax included)
■ Sales Period: From Wednesday, June 10, 2026, until the total planned 20,000 servings are sold out.
■ Sales Stores: Sushiro locations in Aichi, Gifu, and Mie prefectures
*Prices vary by store.
*Please check the app or website for sales status and prices at each store.

Mixed sushi rice with bonito powder and sweet sauce, topped with chopped eel grilled with kabayaki sauce, and garnished with mitsuba and nori. First, enjoy the eel and mixed rice as is. Next, use the green tea powder at your seat to make ochazuke. When made into ochazuke, you can taste the flavor of bonito. Adding wasabi to your preference tightens the flavor. It is crafted to be enjoyed like Nagoya's hitsumabushi at Sushiro.

Nishio's Local Gourmet!
■ Product Name: Fried Squid Lemon Sauce Nigiri
■ Price: From 200 yen (tax included)
■ Sales Period: From Wednesday, June 10, 2026, until the total planned 45,000 servings are sold out.
■ Sales Stores: Sushiro locations in Aichi, Gifu, and Mie prefectures
*Prices vary by store.
*Please check the app or website for sales status and prices at each store.

Sushi inspired by the soul food of Nishio City, Aichi Prefecture, "Fried Squid in Lemon Sauce." The in-store fried squid is dipped in lemon sauce for a refreshing aftertaste.

Kumano Region Local Gourmet!
■ Product Name: Top Shrimp Tempura Mehari Nigiri
■ Price: From 160 yen (tax included)
■ Sales Period: From Wednesday, June 10, 2026, until the total planned 18,000 servings are sold out.
■ Sales Stores: Sushiro locations in Aichi, Gifu, and Mie prefectures
*Prices vary by store.
*Please check the app or website for sales status and prices at each store.

A Sushiro-style take on the local cuisine of the Kumano region, "Mehari Sushi." Since shrimp tempura is very popular in Aichi, Gifu, and Mie prefectures, "Top Shrimp Tempura" is included and wrapped in takana. In line with the origin of the name meaning "so big your eyes widen," it is made into a substantial size at Sushiro. Because it is too large to eat in one bite, the takana is wrapped in two pieces for easy eating.

*Takeout specialty stores "Sushiro To Go" and "Kyotaru Sushiro" are excluded.
*Takeout is not available for these items.
*Photos are for illustrative purposes only.

What is Me~Tele's "Dodesuka!"?
It is a morning information program broadcast in the three prefectures of Aichi, Gifu, and Mie, with the slogan "Jump out! Go meet more locals."
It airs from 6:00 AM on weekdays and from 6:30 AM on Saturdays, and is in its 25th year since its broadcast began.
It provides information on outing spots, gourmet food, and useful lifestyle information in the Tokai region!
It achieved the number one personal overall viewership rating for its time slot in fiscal year 2025!
(According to Video Research (Nagoya area))
Announcer Shimanuki, who conceived the collaboration items, is in charge of Wednesdays, Fridays, and Saturdays.

What is Me~Tele's Mascot Character "Wolfy"?
"Wolfy," who appeared on Me~Tele in 2003, is a "wolf in sheep's clothing" who possesses both the "calmness of a sheep" and the "wildness of a wolf."
He wraps the three Tokai prefectures in his innate energy and happiness!
Wolfy HP: http://www.nagoyatv.com/wolfy/