Conveyor Belt Sushi 'Sushiro' to Open First US Store This Fall in NY Times Square Area! ~Bringing Japan's Refined Brand Directly to the World~
Conveyor belt sushi chain 'Sushiro' is set to open its first US store in the Times Square area of New York this fall 2026. FOOD & LIFE COMPANIES is promoting the expansion of its overseas business, and this is part of its strategy to deploy its brand power, cultivated in Japan, globally.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:30
- 🔍 Collected: May 8, 2026 at 12:01
- 🤖 AI Analyzed: May 9, 2026 at 00:35 (12h 33m after Collected)
FOOD & LIFE COMPANIES Ltd. (Headquarters: Suita City, Osaka; Representative Director and CEO: Masahiro Yamamoto; hereinafter 'F&LC') is pleased to announce that conveyor belt sushi 'Sushiro' will open its first US store in the Times Square area (8th Avenue and 42nd Street) of Manhattan, New York City, New York, USA, this autumn.
F&LC continues to expand its overseas business to realize its vision: 'Change everyday deliciousness. Spread joy to the world.' Currently, the company operates stores in 10 countries and regions, including Japan, and continues to grow and evolve as a global restaurant company originating from Japan by delivering its brand, refined in Japan, directly to customers worldwide. Furthermore, in its 'FY24-26 Mid-Term Management Plan,' 'continued expansion of overseas business and a sales ratio of 35%' is positioned as the top priority, and the company is proceeding with store openings in 'Greater China,' 'East Asia/Southeast Asia,' and 'North America and other markets.'
Founded in 1984 by Japanese sushi chefs, Sushiro has maintained the No. 1 annual sales in Japan's conveyor belt sushi industry for 14 consecutive years (*) and operates 948 stores worldwide (as of the end of April 2026). With this first entry into New York, USA, we are committed to reproducing and delivering Sushiro's 'deliciousness,' enjoyment, and value beyond price, cultivated in Japan, and will strive to create a store that brings joy to as many customers as possible in New York.
Details regarding the store will be announced again when the time comes.
■ Store Outline (Planned)
Store Name: Sushiro
Opening Period: Autumn 2026
Store Configuration: 3 floors (B1F-2F). 1st and 2nd floors: Conveyor belt sushi (approx. 150 seats), B1F: Private rooms (table seating)
Menu: Over 100 types (sushi, side dishes, desserts, drinks)
Teaser Site: https://sushiro-usa.com/
*Source: Fuji Keizai 'Food Service Industry Marketing Handbook 2012-2025' (Conveyor Belt Sushi 2011-2024 actual results)
F&LC continues to expand its overseas business to realize its vision: 'Change everyday deliciousness. Spread joy to the world.' Currently, the company operates stores in 10 countries and regions, including Japan, and continues to grow and evolve as a global restaurant company originating from Japan by delivering its brand, refined in Japan, directly to customers worldwide. Furthermore, in its 'FY24-26 Mid-Term Management Plan,' 'continued expansion of overseas business and a sales ratio of 35%' is positioned as the top priority, and the company is proceeding with store openings in 'Greater China,' 'East Asia/Southeast Asia,' and 'North America and other markets.'
Founded in 1984 by Japanese sushi chefs, Sushiro has maintained the No. 1 annual sales in Japan's conveyor belt sushi industry for 14 consecutive years (*) and operates 948 stores worldwide (as of the end of April 2026). With this first entry into New York, USA, we are committed to reproducing and delivering Sushiro's 'deliciousness,' enjoyment, and value beyond price, cultivated in Japan, and will strive to create a store that brings joy to as many customers as possible in New York.
Details regarding the store will be announced again when the time comes.
■ Store Outline (Planned)
Store Name: Sushiro
Opening Period: Autumn 2026
Store Configuration: 3 floors (B1F-2F). 1st and 2nd floors: Conveyor belt sushi (approx. 150 seats), B1F: Private rooms (table seating)
Menu: Over 100 types (sushi, side dishes, desserts, drinks)
Teaser Site: https://sushiro-usa.com/
*Source: Fuji Keizai 'Food Service Industry Marketing Handbook 2012-2025' (Conveyor Belt Sushi 2011-2024 actual results)