[Event Report] Sushiro x "Project to Learn About and Protect the Tohoku Sea for Future Generations": Tasting event held for collaboration products created with elementary school students!

Akindo Sushiro Co., Ltd. (Headquarters: Suita, Osaka; CEO: Kohei Nii) held tasting events for its collaboration products with the "Project to Learn About and Protect the Tohoku Sea for Future Generations" at three locations in Iwate, Miyagi, and Fukushima prefectures, where the products have been on sale since Wednesday, March 25.

Sushiro operates under the mission: "To provide delicious sushi, to fill your stomach. To fill your heart with delicious sushi." Beyond simply serving sushi, we want children to discover the joy of food through our products and to be a brand that local communities feel close to. This desire led to our joint development with the "Umi to Nippon Project," which aims to teach children the importance of the ocean.

The "Project to Learn About and Protect the Tohoku Sea for Future Generations" is an initiative where elementary school students from the three Tohoku prefectures (Iwate, Miyagi, and Fukushima) that share the Sanriku coast learn about, experience, and communicate the challenges facing the sea, such as abnormal rises in water temperature. In the "experience" and "communicate" aspects of the project, Sushiro developed original products using locally caught fish based on ideas from local elementary school students, which have been on sale in each prefecture since March 25.

Prior to the launch, tasting events were held on March 8 (Sun), March 12 (Thu), and March 25 (Wed), inviting the participating elementary school students and project stakeholders. The collaboration products were born from ideas submitted by students as summer homework; Sushiro's product development team created prototypes based on their concepts and illustrations. At the tasting events, participants reviewed the project's progress, were introduced to the collaboration products, and sampled them. In Iwate, a local Miyako cod producer, and in Miyagi, a Kesennuma bonito processor, joined us to share insights about their products. The students enjoyed the sushi, with many exclaiming, "It's delicious!" and asking for seconds.

Sushiro remains committed to initiatives that help people discover the joy of food through sushi and foster a sense of closeness with local communities.

※Please check the app or website for sales status and pricing at each store.

※Not available at "Sushiro To Go" or "Kyotaru/Sushiro" takeout-only locations.

※Not available for takeout.

Tasting Event Overview

Name: Sushiro x "Project to Learn About and Protect the Tohoku Sea for Future Generations" Collaboration Product Tasting Event

Dates: March 8 (Sun), March 12 (Thu), and March 25 (Wed), 2026

Venues and Participants:

March 8 (Sun): Sushiro Morioka Takamatsu Store (Iwate) - 5th-grade students from Otsuchi Town Kirikiri Elementary School and stakeholders

March 12 (Thu): Sushiro Sendai Matsumori Store (Miyagi) - 4th-grade students from Shiogama City Dai-ichi Elementary School and stakeholders

March 25 (Wed): Sushiro Iwaki Kashima Store (Fukushima) - 4th-6th grade students from Naraha Town Naraha Elementary School and stakeholders

Organizer: Akindo Sushiro Co., Ltd.

March 8 (Sun) Tasting Event at Sushiro Morioka Takamatsu Store

【Tasting Products】