FOLK FOLK Co., Ltd. and Himitsu Beer LLC Collaborate to Open New Store in Ujiyamada Station Area

Two local Ise City businesses, FOLK FOLK Co., Ltd. (known for wedding venues and coffee) and Himitsu Beer LLC (a microbrewery), are partnering to open a new joint establishment within FHG HOTELS in the Ujiyamada Station area. This collaboration aims to revitalize the Miyuki Road area as a tourist destination, fostering local economic development and creating a meaningful community space. The new venue is actively recruiting opening staff for breakfast, lunch, and dinner shifts, with operations set to begin in February 2027.

📋 Article Processing Timeline

  • 📰 Published: April 3, 2026 at 02:14
  • 🔍 Collected: April 2, 2026 at 19:35
  • 🤖 AI Analyzed: April 17, 2026 at 07:41 (348h 5m after Collected)

Motivation and Background

FHG HOTELS (Kasumigaseki Capital Group, Representative Director: Hidekazu Ogata, hereinafter "FHG") has decided to strengthen regional partnerships by having the first-floor dining area jointly opened by local companies FOLK FOLK Co., Ltd. (Headquarters: Ise City, Mie Prefecture, Representative Director: Michiya Higashiyama) and Himitsu Beer LLC (Headquarters: Ise City, Mie Prefecture, Representative: Keita Yabuki).

Collaboration between Local Eateries
A joint venture has been decided between "FOLK FOLK," a multi-service facility primarily operating wedding venues in Ise City, and "Himitsu Beer," a microbrewery that brews based on agriculture. These two companies, which regularly cooperate in local activities, will operate at different times. FOLK FOLK Coffee will handle mornings, while Himitsu Beer will be in charge of lunch and dinner. The aim is a collaborative business (co-creation, cooperation, coordination) that leverages the respective strengths of the service industry and manufacturing industry. Driven by a shared curiosity to "make Ise interesting," "revitalize the region," and "create meaningful places," they will work more than ever to promote the region's appeal and development.

◾Solving Regional Issues and Revitalizing Tourism

Both companies have been focusing for several years on the fact that the route from Ujiyamada Station to Isuzugawa Station to Naiku (Miyuki Road) remains underdeveloped as a tourist destination. They are envisioning an area concept that connects various businesses such as transportation, accommodation, and food and beverage. This is branded as the "Miyuki Road Revitalization Project." This hotel is also located in the area around Ujiyamada Station and plays a part in this area concept. As hotel construction progresses in preparation for the upcoming Shikinen Sengu (periodic reconstruction of shrines), the aim of this project is not only to entrust economic development to large companies outside the prefecture but also for local companies to commit, creating synergies both within and outside the prefecture through collaboration.

※The photo is from past event shooting data (image).

◾Recruitment of Opening Staff Begins

Opening staff are being recruited for breakfast, lunch, and dinner shifts.

【Breakfast Staff (FOLK FOLK)】

・Hall staff, customer service, service, sales ・Kitchen, pastry making, cooking, cooking assistant

□Salary: Hourly wage ¥1200〜1500
□Working hours: 4〜6 hours within 6:00〜12:00
□Start date: Training period from November 2026〜

      ・On-site work starts from February 1, 2027

□Benefits: Commuting allowance (up to ¥10,000)
□Conditions: People in their 20s to 40s | Able to work 3 to 5 days a week
□Probationary period: 3 months (hourly wage ¥1,087 during the 3 months)

【Lunch/Dinner Staff (Himitsu Beer)】

・Hall staff, customer service, service, sales ・Kitchen, cooking, cooking assistant

□Salary: Hourly wage ¥1117〜
□Working hours: 4〜8 hours within 11:00〜24:00
□Start date: Training period from November 2026〜

      ・On-site work starts from February 1, 2027

□Conditions: People in their 20s to 40s | Able to work 3 to 5 days a week
□Probationary period: 3 months

《Welcome Requirements》
Able to work early mornings (6:00-)
Able to work evening shifts (17:00-23:30)
Able to work 3 or more days a week

Able to work on weekends and holidays

Those with experience in cooking or confectionery, or those who wish to be involved

English speakers

【For Application】

1 / Full Name
2 / Age
3 / Address, Nearest Station

4 / Phone Number

5 / Brief Personal History
6 / Motivation for Application
7 / Strengths and what you want to do at our company
8 / SNS accounts such as Instagram (optional)
9 / Photo (taken with a mobile phone is acceptable)
10 / Desired working hours
11/ Any other information or questions

Please answer the above requirements and send the content (resume) to the respective addresses below.

◾Contact Information / Company Overview

【Company Name: FOLK FOLK Co., Ltd.】

Representative Director: Michiya Higashiyama

Headquarters: 1784-1 Kanda Kushimotocho, Ise City, Mie Prefecture

Company URL: https://www.folkfolk.jp


【Company Name: Himitsu Beer LLC】
Representative: Keita Yabuki
Headquarters: 829-1 Futamicho Nishi, Ise City, Mie Prefecture
Company URL: https://www.instagram.com/himitsu_beer

■Inquiries regarding this matter

FOLK FOLK Co., Ltd. (Public Relations: Higashiyama)
E-mail: michiya($)folkfolk.jp

※ Please replace ($) with @