Fogg, operator of online lottery platform "RAFFLE," raises approximately 300 million JPY in Series B 1st round, bringing total funding to approximately 600 million JPY
Fogg Inc., which operates the online lottery platform "RAFFLE" and the online original official merchandise sales service "Jump LAB," has raised approximately 300 million JPY in its Series B 1st round through a third-party allotment and debt financing. The total cumulative funding through Series A and B has reached approximately 600 million JPY. The company will focus on marketing for its online original official merchandise business and optimizing operations through AI and tech utilization, aiming for a future IPO.
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- 📰 Published: May 1, 2026 at 00:00
- 🔍 Collected: April 30, 2026 at 15:32
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Fogg Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Yusuke Sekine; hereinafter "Fogg"), which operates the online lottery platform "RAFFLE" and the online original official merchandise sales service "Jump LAB," has successfully raised a total of approximately 300 million JPY through a third-party allotment and debt financing, with Nissei Capital Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director President: Naoki Akiyama) and TBS Innovation Partners LLC (Headquarters: Minato-ku, Tokyo; Representative Partner: Naoki Nishikawa) as subscribers. The total cumulative funding through Series A and B has reached approximately 600 million JPY.
Accompanying this funding, the company will transition from a consolidated subsidiary of United Inc. to an equity-method affiliate.
[Background of Funding and Future Development]
Since its establishment in 2013, Fogg has been developing various services, primarily in the entertainment industry, with the corporate mission of "continuing to create the 'new normal'."
Our flagship business, "RAFFLE," boasts one of the largest numbers of events held in Japan. Last October, we also released "Jump LAB," a joint venture with Shueisha Inc., which allows fans to create and purchase original official merchandise online by combining their favorite scenes, characters, and logos from Shonen Jump's legendary works with desired goods.
Through our online lottery business and online original official merchandise business, we aim to contribute to maximizing the IP revenue of domestic content holders by building a system that can sell merchandise directly to fans both domestically and internationally via D2C.
By utilizing the funds raised this time to focus on "marketing for the online original official merchandise business" and "optimizing operations through AI and tech," we will achieve further growth and aim for a future IPO.
[Introduction of Investors]
Nissei Capital Co., Ltd. (Lead Investor)
TBS Innovation Partners LLC
[Comments from Investors]
■ Nissei Capital Co., Ltd. / Masahiro Hara, Senior Capitalist; Yi Rong, Capitalist
We expect Fogg Inc., which leads the industry with overwhelming achievements, to make further leaps forward, and we have participated as the lead investor in this Series B round.
"RAFFLE," developed by the company, has already grown into a top-class platform in Japan in terms of implementation results. Furthermore, we highly evaluate their strong promotion of DX in the entertainment merchandise industry, backed by the deep trust of IP holders, as seen with "Jump LAB" in collaboration with Shueisha Inc.
Leveraging this strong business foundation, we are confident in the company's potential to challenge further technological utilization and market expansion. We will fully support their challenge to spread Japan-originated entertainment experiences to the world.
■ TBS Innovation Partners LLC / Naoki Nishikawa, Representative Partner
TBS Innovation Partners actively promotes investment in startups that create new entertainment businesses. Fogg Inc. is a group of specialists in digital sales of IP merchandise, with extensive experience working with IP holders across a wide range of genres, from real music artists to anime characters. We would be delighted to collaborate with Fogg Inc.'s comprehensive production capabilities, which address the "itchy spots" of IP holders, to advance new initiatives that bring TBS Group content to more people.
[Message from the Representative]
We are deeply grateful for the opportunity to connect with each investor and for their positive evaluation of our growth story.
Fogg has been developing services in the entertainment domain to maximize the appeal of domestic content.
Following this funding, we plan to concentrate our resources on the "online lottery business" and the "online original official merchandise business," including Jump LAB.
Through these products, we aim to support the revenue growth of content holders and, in turn, contribute modestly to the expansion of the Japanese entertainment market.
We, Fogg, sincerely wish to be of service to domestic content holders and are working as one company towards that vision.
With this funding as an opportunity, we will accelerate the pace of realizing that vision.
[Company Overview]
■ About Fogg Inc.
Location: Shibuya Doyu Building V 2F, 1-19-5 Shibuya, Shibuya-ku, Tokyo
Representative: Yusuke Sekine, Representative Director CEO
Established: June 5, 2013
Capital: 211,573,000 JPY (as of April 2026)
Employees: 49 (as of April 2026)
Accompanying this funding, the company will transition from a consolidated subsidiary of United Inc. to an equity-method affiliate.
[Background of Funding and Future Development]
Since its establishment in 2013, Fogg has been developing various services, primarily in the entertainment industry, with the corporate mission of "continuing to create the 'new normal'."
Our flagship business, "RAFFLE," boasts one of the largest numbers of events held in Japan. Last October, we also released "Jump LAB," a joint venture with Shueisha Inc., which allows fans to create and purchase original official merchandise online by combining their favorite scenes, characters, and logos from Shonen Jump's legendary works with desired goods.
Through our online lottery business and online original official merchandise business, we aim to contribute to maximizing the IP revenue of domestic content holders by building a system that can sell merchandise directly to fans both domestically and internationally via D2C.
By utilizing the funds raised this time to focus on "marketing for the online original official merchandise business" and "optimizing operations through AI and tech," we will achieve further growth and aim for a future IPO.
[Introduction of Investors]
Nissei Capital Co., Ltd. (Lead Investor)
TBS Innovation Partners LLC
[Comments from Investors]
■ Nissei Capital Co., Ltd. / Masahiro Hara, Senior Capitalist; Yi Rong, Capitalist
We expect Fogg Inc., which leads the industry with overwhelming achievements, to make further leaps forward, and we have participated as the lead investor in this Series B round.
"RAFFLE," developed by the company, has already grown into a top-class platform in Japan in terms of implementation results. Furthermore, we highly evaluate their strong promotion of DX in the entertainment merchandise industry, backed by the deep trust of IP holders, as seen with "Jump LAB" in collaboration with Shueisha Inc.
Leveraging this strong business foundation, we are confident in the company's potential to challenge further technological utilization and market expansion. We will fully support their challenge to spread Japan-originated entertainment experiences to the world.
■ TBS Innovation Partners LLC / Naoki Nishikawa, Representative Partner
TBS Innovation Partners actively promotes investment in startups that create new entertainment businesses. Fogg Inc. is a group of specialists in digital sales of IP merchandise, with extensive experience working with IP holders across a wide range of genres, from real music artists to anime characters. We would be delighted to collaborate with Fogg Inc.'s comprehensive production capabilities, which address the "itchy spots" of IP holders, to advance new initiatives that bring TBS Group content to more people.
[Message from the Representative]
We are deeply grateful for the opportunity to connect with each investor and for their positive evaluation of our growth story.
Fogg has been developing services in the entertainment domain to maximize the appeal of domestic content.
Following this funding, we plan to concentrate our resources on the "online lottery business" and the "online original official merchandise business," including Jump LAB.
Through these products, we aim to support the revenue growth of content holders and, in turn, contribute modestly to the expansion of the Japanese entertainment market.
We, Fogg, sincerely wish to be of service to domestic content holders and are working as one company towards that vision.
With this funding as an opportunity, we will accelerate the pace of realizing that vision.
[Company Overview]
■ About Fogg Inc.
Location: Shibuya Doyu Building V 2F, 1-19-5 Shibuya, Shibuya-ku, Tokyo
Representative: Yusuke Sekine, Representative Director CEO
Established: June 5, 2013
Capital: 211,573,000 JPY (as of April 2026)
Employees: 49 (as of April 2026)