FM Yokohama Launches Flower Spot CM Campaign "F-Yoko Seasonal Flower News ~Keep Green & Blue~" Delivering Seasonal Flowers from the Radio

FM Yokohama has long continued its "Keep Green & Blue" initiative, embodying the desire to "cherish Kanagawa's nature." As part of this effort, from April 2026 to September 2027, for a period of one and a half years, we will launch a flower spot CM campaign, "F-Yoko Seasonal Flower News," delivering topics about seasonal flowers.

Even if you know their names, there's surprisingly much you don't know about the world of flowers, such as their season and characteristics. In the flower spot CM campaign "F-Yoko Seasonal Flower News," we will feature seasonal flowers and broadcast 20-second commercials. Throughout the campaign period, seasonal flowers will be sprinkled across FM Yokohama's entire broadcast. The seasonal flower news, flowing casually between programs, will add color to listeners' daily lives.

Campaign Overview

Flower Spot CM Campaign "F-Yoko Seasonal Flower News ~Keep Green & Blue~"

【Broadcast Period】April 1, 2026 ~ September 30, 2027 (1.5 years)

【Broadcast Format】Spot CM slots between live wide programs

【Flowers/Plants scheduled to be broadcast from April to June 2026】

・ Avalanche (White Rose): A representative white rose named after an "avalanche."

・ Smoke Tree: A deciduous shrub whose flower stalks become fluffy like cotton candy after blooming.

・ Alstroemeria: A colorful and lovely flower with good vase life, also used in bouquets at the Nagano Olympics.

・ Enkianthus perulatus: A classic interior green that creates a refreshing atmosphere in a room.

・ Peony: Gently wash off the nectar on its buds with water, and it will bloom into a large flower.

Avalanche

Smoke Tree

Alstroemeria

Enkianthus perulatus

Peony

Supervisor Profile

Ikuko Naito

Director and Chief Researcher at Ota Floriculture Auction's Flower Life Research Institute. Board member of the Japan Floral Marketing Association. While conducting research and analysis of flower transactions, she actively disseminates information about flowers to consumers through her appearances on FM Yokohama's "NITTEN Hanalabo" segment and her book "First-time Cut Flower Guide."

FM Yokohama (Yokohama FM Broadcasting)

FM Yokohama was established in 1985 as Japan's first independent FM station. Targeting Kanagawa Prefecture, it conducts community-based broadcasting, transmitting various information centered on pleasant music as a media symbolizing local Yokohama. Its frequency is 84.7MHz (Odawara 80.4MHz, Isogo 87.0MHz). The audible area covers the entire Kanagawa Prefecture and parts of 1 metropolitan area and 7 neighboring prefectures. Official website: https://www.fmyokohama.co.jp/

You can listen on your PC or smartphone via radiko (http://radiko.jp/#!/live/YFM).