FM Yokohama Launches "F-Yoko Seasonal Flower News - Keep Green & Blue" Flower Spot CM Campaign, Delivering Seasonal Flowers via Radio

FM Yokohama has long continued its "Keep Green & Blue" initiative, embodying the desire to cherish Kanagawa's nature. As part of this effort, from April 2026 to September 2027, for a period of one and a half years, we will be running a flower spot commercial campaign called "F-Yoko Seasonal Flower News," delivering topics about seasonal flowers.

The world of flowers is often surprisingly unknown, even if their names are familiar, regarding their seasonality and characteristics. In the "F-Yoko Seasonal Flower News" flower spot commercial campaign, we will feature seasonal flowers and broadcast 20-second commercials. During the campaign period, seasonal flowers will be sprinkled throughout FM Yokohama's entire broadcast. The seasonal flower news, flowing gently between programs, will add color to the daily lives of listeners.

Campaign Overview
Flower Spot CM Campaign "F-Yoko Seasonal Flower News - Keep Green & Blue"

[Broadcast Period] April 1, 2026 - September 30, 2027 (1.5 years)

[Broadcast Format] Spot CMs aired between live wide programs

[Flowers and Plants Scheduled for Broadcast from April to June 2026]
- Avalanche (White Rose): A leading white rose known as "Avalanche."
- Smoke Tree: A deciduous shrub whose flower stalks grow fluffy like cotton candy after blooming.
- Alstroemeria: A colorful and long-lasting delicate flower, also used in the Nagano Olympics bouquet.
- Dodan Azalea: A classic interior green that creates a refreshing atmosphere in a room.
- Peony: Gently wash off the nectar on the buds with water to make them bloom into large flowers.