Flywheel Increases New Mutual Aid Enrollment Rate by 30.8% for Coop Kobe Through Cross-Business Data Utilization

Flywheel, Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Naoto Yokoyama), a provider of data utilization platforms, announced that it has built an 'AI-Ready Data' infrastructure for the Consumers' Co-operative Kobe (Coop Kobe; Headquarters: Kobe, Hyogo) using its data utilization platform, 'Conata®,' and implemented a cross-business data integration project. In this project, purchase data from the home delivery business was integrated and analyzed with data from the mutual aid business. The analysis revealed that, contrary to previous expectations, the segment that 'regularly purchases basic food items like milk' had a higher need for mutual aid than the 'childcare product purchasing segment.' By applying this insight, the new enrollment rate for mutual aid saw a dramatic 30.8% increase compared to traditional methods. Mr. Hideki Marui, General Manager of CRM Promotion Office, Coop Kobe

◼︎ Background: Abundant Data, Lack of Actionable Methods Coop Kobe, one of Japan's largest co-ops with 1.71 million members, operates three main businesses: 'Retail Stores,' 'Home Delivery,' and 'Mutual Aid.' While they were confident that connecting these businesses via IDs would provide a multi-faceted perspective, establishing a method to translate vast amounts of data into concrete marketing actions had been a long-standing challenge. Seeking to break the cycle of 'having strong data but not knowing how to use it' and to discover insights beyond human intuition, the co-op partnered with Flywheel to take on the challenge of 'future-oriented data utilization.' ◼︎ Value Provided and Future Outlook: Discovering Unexpected Correlations and Achieving Rapid Results Using 'Conata®,' Flywheel built an analytical model in just two months. Over three weeks, they performed 10 rounds of model tuning, proving the following values: ・Identifying the 'True Target' that Defies Predictions: Visualized that the segment 'regularly purchasing milk and bread with high trust in the co-op' had a greater need for mutual aid than the initially expected childcare product segment.

・Cross-Business Synergy via AI-Ready Data*: Integrated IDs across various businesses into a state ready for immediate AI analysis.

・Proven Impact: A/B testing confirmed a 30.8% increase in the new mutual aid enrollment rate.

Moving forward, the partnership aims to go beyond linking home delivery to mutual aid, instead creating a bidirectional circulation of data across all businesses to promote 'warm digital utilization' that aligns with each member's life stage. *What is AI-Ready Data: Data that has been organized and integrated so that it can be immediately read by AI and analytical tools. It is a crucial step in transforming 'unusable data' stored in fragmented formats into 'actionable tools.' ◼︎ Comment from Mr. Hideki Marui, Coop Kobe 'Data is an accumulation of the past, but there is a limit to human ability when it comes to predicting future movements from it. By utilizing Flywheel's AI, I strongly feel that we have finally reached the threshold of the 'data visualization and utilization' we have always envisioned.'

◼︎ Future Outlook Flywheel continues its mission to 'turn data into energy for people' and beyond.