Peach Launches Brand Renewal to Commemorate 15th Anniversary

March 31, 2026 Peach Aviation Inc.

Peach Launches Brand Renewal to Commemorate 15th Anniversary Appoints World-Renowned Design Office nendo as Design Partner ~New Design Aircraft to be Introduced in Spring 2027~

Peach Aviation Inc. (hereinafter: Peach, CEO: Kazunori Oshikiri) is implementing a brand renewal to mark its 15th anniversary, aiming for further growth and the provision of new value to customers. The design partner for this renewal is the world-renowned design office nendo (Representative: Oki Sato).

This brand renewal goes beyond just a change in design. It embodies Peach's next stage of challenge, pursuing further improvements in basic quality while retaining the value of "accessible travel" that has been cultivated so far.

Peach will continue to evolve to remain a trusted airline, sincerely engaging with customers through "warm and comfortable services" and fulfilling our promises.

The new brand logo will be progressively rolled out starting tomorrow, April 1st. New design aircraft are scheduled to enter service in the spring of 2027.

The new logo inherits the spirit that Peach has cherished over its 15 years of operation. Based on the previous design using circles and straight lines, it has evolved to have a more approachable and gentle impression by adding rounded corners. Furthermore, by providing ample spacing between characters, a calm and composed appearance has been achieved. The adoption of soft and gentle color tones expresses a sense of security and trust. The "leaf icon" in the new logo symbolizes Peach's characteristic playfulness and spirit of challenge. This new logo will be consistently implemented starting April 1st, from airport signage to the official website and app.

The aircraft design expresses the excitement of travel by arranging random patterns of overlapping circles. The various circles, differing in color and size, create visual enjoyment and embody the brand's posture of warmly embracing customers. By layering beige over a fresh pink, the color scheme adds a touch of sophistication to its vibrancy. Furthermore, the "vivid pink," long associated with Peach, remains on the central fuselage and tail fin.

For this brand renewal, we aimed for an experience where a sense of security and trust coexists with subtle playfulness and enjoyment. Through the accumulation of details such as white space, shapes, and information organization, we designed an atmosphere that feels "proper yet relaxed." By carefully balancing seemingly contradictory elements like seriousness and playfulness, trust and lightness, we have created a brand that anyone, regardless of age or travel experience, would naturally choose. With this refresh, Peach evolves into a "slightly more mature" brand, retaining its traditional lightness while gaining more composure and sophistication. The circular motifs and leaf icon are imbued with anticipation and playfulness for "travel," an extraordinary experience, and are consistently deployed from airports to in-flight and digital touchpoints. The corporate color is based on a pink reminiscent of fresh peaches, layered with ivory and beige, creating a world view that combines gentleness with trust and sophistication.

A design office founded in 2002 (Representative: Oki Sato). It handles a wide range of designs including architecture, interiors, products, and graphics, and has won numerous international design awards. Its major works are housed in museums worldwide, including the Museum of Modern Art (MoMA) in New York (USA), the Centre Pompidou (France), and the V&A (UK). Representative Oki Sato was responsible for the design of the TOKYO 2020 Olympic cauldron. He also designed the new TGV high-speed train for France and served as the General Producer/General Designer for the Japan Pavilion at the Osaka-Kansai Expo 2025.

Since our founding, Peach has aimed to realize a world where everyone can travel by air affordably. Thanks to our customers, we have exceeded 75 million cumulative passengers and grown to become Japan's third-largest airline. As we reach our 15th anniversary, we are embarking on the next phase. We are deeply honored to be able to create a new Peach together with Oki Sato, who continues to inspire the world. We will begin rolling out the brand renewal sequentially from April 1st. While refining punctuality and basic quality, we will continue to pursue Peach's unique value and take on new challenges. We hope you will look forward to the reborn Peach.

Brand Renewal Special Website: https://www.flypeach.com/information/brand/jp/

Peach operates from six bases: New Chitose, Narita, Chubu, Kansai, Fukuoka, and Naha, serving 25 domestic and 15 international routes. Furthermore, starting April 10, 2025, we will launch services on the Osaka (Kansai) - Seoul (Gimpo) and Nagoya (Chubu) - Seoul (Gimpo) routes, further expanding our international network. Flights from Osaka will be increased in February 2026, with up to 8 round trips per day on the Osaka (Kansai) - Seoul (Gimpo/Incheon) routes. Additionally, from January 1, 2026, the Tokyo (Narita) - Taipei (Taoyuan) route will be increased to 3 round trips per day, further broadening travel options. Peach will continue to prioritize safety, pursue basic quality, and strive to become an airline loved by more customers.