Peach Undergoes Brand Renewal on Its 15th Anniversary

March 31, 2026 Peach Aviation Limited

Peach Undergoes Brand Renewal on Its 15th Anniversary Appoints global design office nendo as design partner ~New aircraft designs to be introduced in Spring 2027~

Peach Aviation Limited (hereafter: Peach, Representative Director and CEO: Kazunari Ohashi) will undergo a brand renewal to mark its 15th anniversary, aiming for further growth and providing new value to customers. The global design office nendo (Representative: Oki Sato) has been appointed as the design partner for this renewal.

This brand renewal goes beyond just a design change. While retaining the value of 'accessible travel' that it has provided up to now, it embodies Peach's challenge to reach the next stage by pursuing further improvements in basic quality.

Peach will continue to evolve through 'warm and comfortable service' to sincerely address its promises to customers and remain a trusted airline.

The new brand logo will gradually come into use starting tomorrow, April 1. Furthermore, aircraft with the new design are scheduled to enter service in the spring of 2027.

<About the New Logo> The new logo inherits the spirit that Peach has cherished over its 15 years since founding, while evolving into a friendlier and gentler impression by adding roundness to the corners, based on the conventional design using circles and straight lines. Furthermore, by allowing more space between the letters, it achieves a calm presence. In addition, it adopts a gentle and mild color tone to express a sense of security and trust, while the 'leaf icon' in the new logo symbolizes Peach's characteristic playfulness and spirit of challenge. This new logo will be rolled out consistently from April 1 across airport signage, the official website, and the app.

<New Aircraft Design> In the aircraft design, the excitement of travel is expressed by arranging a random pattern of overlapping circles. Various circles of different colors and sizes create visual fun, while at the same time, the customers a