Summer Preparations for Clear, Translucent Skin. A Comprehensive Look at High-Performance Skin Care Products!

Hirosofy Co., Ltd. (Headquarters: Minato-ku, Tokyo) has analyzed the capabilities of various care methods to condition bare skin for the harsh summer. They introduce ways to achieve a translucent appearance*2 from all angles, valuing the perspectives of "Dropping" the causes of dullness, "Attacking" with high-concentration*1 Vitamin C, and "Protecting" from intense UV rays.

*1 Compared to our own products *2 Due to moisture

"Drop" Care: Sakura Rice Koji Face Wash
Properly removing dirt is the basis of skin care. However, washing in a way that causes friction can lead to a dull skin impression. Therefore, it is essential to choose a face wash that emphasizes moisture and is unrelated to scrubbing.

Product Overview: A face wash that leads to translucent white skin*1 through careful care that washes while providing moisture. It combines "Cherry Blossom Extract*2" and "Rice Koji*3" to add moisture while preventing dullness caused by dryness. It creates a cushion with a stroking texture to reduce the burden on the skin caused by washing. It adopts a formula design aimed at transparent beauty.
*1 By regulating skin texture *2 Satozakura flower extract / moisturizing ingredient *3 Rice ferment liquid / moisturizing ingredient *3 Ascorbyl tetrahexyldecanoate / skin conditioning ingredient

- Cherry Blossom Extract (Satozakura Flower Extract): A classic beauty serum ingredient that can claim cherry blossom origin. It is expected to moisturize skin roughened by damage such as dryness and soften the skin.
- Rice Koji (Aspergillus/Rice Germ Ferment Extract Liquid): Gently cares for old keratin and treats the skin rhythm. It applies traditional Japanese fermentation technology to skin care, leading to a bright skin impression without dullness.

"Attack" Care: High-Concentration VC Essence
Vitamin C, which has both inhibitory and reducing effects, can approach the causes of cloudy skin. It exerts the effect of being excreted together with old keratin. It leads stiff or dull skin to smooth, moisturized skin with regulated texture.

Product Overview: Formulated with a Vitamin C derivative*2 that leads to translucent*1 bare skin. To utilize the excellent skin care effects of Vitamin C, it has been formulated at a high concentration*3. It penetrates deeply into every corner of the stratum corneum, awakening the bare skin's original basic condition.
*1 By regulating skin texture *2 3-Glyceryl Ascorbate / skin conditioning ingredient *3 Skin conditioning ingredient *3 Compared to our own products *4 Regarding dryness

- Advanced Vitamin C Derivative (3-Glyceryl Ascorbate): An ingredient that stabilizes pure Vitamin C, which is easily broken down by light or heat. It efficiently reaches the stratum corneum, leading to smooth skin. Despite its moist texture, it is highly valued as a Vitamin C care product that blends comfortably into the skin.

"Protect" Care: UV Essence Cream
Speaking of effective UV protection, of course, it is to reliably apply "sunscreen". Unconsciously applying it thinly halves the effect, so it is essential to apply UV products evenly and thoroughly without omissions.

A quasi-drug UV cream containing the whitening*1 active ingredient tranexamic acid*2. It adds the medicinal ingredient stearyl glycyrrhetinate*2 to prevent roughness, prevents skin trouble*3, and leads to healthy skin. It adopts a formula design that fulfills the reliability of hard-to-remove waterproofness and 5 free*4 characteristics considering gentleness. While protecting the skin with the highest standard*5 UV cut effect in Japan, it maintains clear beauty.
*1 Ingredient that suppresses melanin production and prevents spots and freckles *2 Skin conditioning ingredient *3 Regarding drying damage *4 Colorant-free, fragrance-free, mineral oil-free, paraben-free, alcohol-free *5 SPF50+ PA++++

- Whitening ingredient Tranexamic acid: Suppresses the production of "plasmin" that is activated when exposed to UV rays, realizing a healthy skin impression without feeling cloudy. It leads to a condition that does not cause trouble such as rough skin.

■ Strategy to make "Translucency" your ally in the coming season
For fresh, translucent skin that is not troubled by spots and dullness, it is important to perform daily care without omissions. What is needed for the season of bathing in increasingly strong UV rays towards summer is careful skin care that nurtures healthy skin. The power of UV rays in early summer is almost the same as in midsummer, and UV protection is necessary even for a short outing. It is important not only to master the defense power of incorporating sunscreen care but also to establish a whitening care habit focusing on melanin and a washing method that suppresses friction so that skin problems such as spots and dullness do not settle. As we age, the secret to maintaining translucency is hidden in everyday skin care products.

■ Features of the Hirosofy Brand
A "total support brand for beauty and health" born from "Gakken" (currently Gakken Holdings Co., Ltd.). With the keyword, "Using ourselves as monitors, we only offer what we truly want to use and what will truly please everyone..."