Mexican Lifestyle Brand Letra to Launch Web-Exclusive 'Heart Mercado Bag' on June 3, Supporting Artisan Heritage

Letra, a Mexican craft brand operated by SORA OF TOKYO Co., Ltd., will launch its new 'MERCADO BAG HEART' exclusively on its official web shop starting at 6:00 PM on June 3, 2026.

## Product Concept: Sophisticated Hearts for Adults
This new Mercado bag incorporates a trendy heart motif into a refined design suitable for daily adult use. The monochrome pattern with subtle heart shapes serves as a versatile accessory, complementing everything from casual summer dresses to formal shirts and jackets.

## Tradition and Social Impact: Everyday SDGs
Each bag is meticulously hand-woven by artisans in Mexico, supporting the preservation of traditional techniques that are increasingly at risk. By placing consistent orders at fair prices, Letra contributes to stable job creation in Mexico and vocational training programs in prisons. This business model represents 'Everyday SDGs,' where consumer choices directly support the future of local craftsmen.

## Product Details
- **Product Name**: MERCADO BAG - HEART - White / Black (XS)
- **Price**: ¥7,150 (including tax)
- **Size**: XS (H: approx. 24cm / W: approx. 27cm / D: approx. 10cm)
- **Origin**: Made in Mexico
- **Release Date**: June 3, 2026, 6:00 PM
- **Availability**: Letra Official WEB SHOP

## About the Brand
Founded in 2014, Letra specializes in Mexican lifestyle goods, primarily Mercado bags. Its import volume has grown significantly from 1,200 units in 2015 to 35,000 units in 2024. For the 2026 Spring/Summer season, the brand focuses on the theme 'TIMELESS,' striving to create sustainable production systems and long-lasting craftsmanship.