[Letra] New Shoulder Bag Kits Featuring Traditional 'Waist-Weaving' Craftsmanship
Global lifestyle brand Letra launches shoulder kits for Mercado bags using traditional 'waist-weaving' techniques.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 04:30
- 🔍 Collected: May 22, 2026 at 20:01
- 🤖 AI Analyzed: May 23, 2026 at 05:29 (9h 28m after Collected)
## Preserving Mexican Traditional Craftsmanship
Letra, a brand operated by Sora of Tokyo, is introducing new customization items for its Mercado bags. These items are being released sequentially.
## The Allure of 'Jalietza'
The new shoulder straps feature the traditional 'waist-weaving' technique inherited through generations in San Tomas Jalietza, Oaxaca, Mexico. Since each piece is hand-woven by artisans, they offer a unique texture and durability that mass-produced items cannot match.
## Playful Customization
The 'Jalietza Shoulder Kit' includes a strap and metal components, allowing users to convert their existing Mercado bags into shoulder bags. The length can be adjusted by changing the knot position, providing versatility for various styling needs. Each strap is a one-of-a-kind design.
## Commitment to Social Good
Since its launch in 2014, Letra has been dedicated to its 'Social Good' mission. Through the sales of Mercado bags, the brand contributes to the preservation of traditional Mexican techniques and supports the stabilization of artisan livelihoods, including those involved in vocational training programs.
Official WEB SHOP: https://www.letratokyo.jp/
Letra, a brand operated by Sora of Tokyo, is introducing new customization items for its Mercado bags. These items are being released sequentially.
## The Allure of 'Jalietza'
The new shoulder straps feature the traditional 'waist-weaving' technique inherited through generations in San Tomas Jalietza, Oaxaca, Mexico. Since each piece is hand-woven by artisans, they offer a unique texture and durability that mass-produced items cannot match.
## Playful Customization
The 'Jalietza Shoulder Kit' includes a strap and metal components, allowing users to convert their existing Mercado bags into shoulder bags. The length can be adjusted by changing the knot position, providing versatility for various styling needs. Each strap is a one-of-a-kind design.
## Commitment to Social Good
Since its launch in 2014, Letra has been dedicated to its 'Social Good' mission. Through the sales of Mercado bags, the brand contributes to the preservation of traditional Mexican techniques and supports the stabilization of artisan livelihoods, including those involved in vocational training programs.
Official WEB SHOP: https://www.letratokyo.jp/
FAQ
Can this kit be used on any bag?
The components are designed specifically for Letra's Mercado bags. Compatibility with other bags is not guaranteed.
How should I care for the strap?
As it is a traditional cotton textile, we recommend gentle hand washing and avoiding direct sunlight.
Where can I purchase this?
It is available on the Letra official online store and at various pop-up shops.