【Letra - New Arrival】Introducing the 2026 Summer Pink Mercado Bag in a New Color, for Adults Who Have Graduated from Sweetness.
Letra, a global general merchandise brand operated by Sora of Tokyo Co., Ltd., has launched a new pink Mercado bag, a trend color for summer 2026. This new collection offers sophisticated pinks for adults and highlights the brand's commitment to supporting Mexican artisans and SDGs.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:30
- 🔍 Collected: April 30, 2026 at 14:01
- 🤖 AI Analyzed: May 1, 2026 at 03:06 (13h 4m after Collected)
Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Yoshiro Ohira), which operates the global general merchandise brand "Letra," has produced a new pink Mercado bag, set to dominate the 2026 fashion scene, as a new color.
"Letra," a Mexican handcrafted brand, is launching a new color Mercado bag that combines vibrant colors perfect for photos with delicate textures created by the artisans' fingertips.
Spinning colors that catch the eye on social media with plastic cords
We have incorporated pink, the 2026 trend color, a luminous and vivid pink, into our classic designs.
The vibrant colors, full of vitality, are sure to be photogenic and instantly catch the eye on social media and digital screens. Just adding a Mercado bag will instantly brighten up your usual basic coordination.
Incorporate 2026 trend colors with a Mercado bag
The 2026 trend color, pale pink, combines gentleness and lightness. Especially now, with prolonged anxiety about daily life, we chose this new color hoping to incorporate the sense of security and healing power that pink possesses.
Looking at people walking in the city, many prefer minimalist normcore or sophisticated basic fashion. While vivid colors may sometimes feel distant, colors have the "power" to directly affect our hearts and instantly change our mindset.
By choosing a colorful Mercado bag for your "usual self" in a white cut-and-sew or navy jacket, it will surely become like portable energy.
Adult-cute, subtly sweet pink also appears
This is a basket bag for adults who have graduated from the "sweet pink" of the past and express their individuality with dignity.
We want to solve the dilemma of loving cute things and pink, but wondering if it's too cute for one's age.
Not just solid pink, but combining it with blue can give a calm impression.
"To make your own day a little happier." Please experience this new form of basic born from the power of color.
Many other pink Mercado bags are also in stock. Please take a look.
ROMBO SOLID - Pink (XS)
MIMOSA - Pink (SHORT S)
BUCKET SLIM STYLE - MINI CHECK - Metallic Blue / Pink (LONG HANDLE)
CHICA - CHECK - Pink / Orange (XXS)
HOUNDSTOOTH - Pink / Metallic Blue (S)
ARENA - Orange / Pink (XS)
Your "cuteness" creates the future for local artisans
These products are carefully hand-knitted one by one by artisans in Mexico.
Amidst the decline of traditional skill inheritors, we are committed to creating stable employment locally through continuous orders at fair prices.
When customers pick up a bag and say, "This bag is cute!", that sentiment is returned to distant Mexico, connecting disappearing techniques to the future. This is a product that embodies "everyday SDGs."
POP UP SHOP Schedule
Shinjuku Takashimaya
Period: April 29 (Wed) - May 12 (Tue)
Location: Shinjuku Takashimaya 2F
Address: 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-8580
Business Hours: 10:30 - 19:30
Shinjuku Takashimaya HP: https://www.takashimaya.co.jp/shinjuku/
Shizuoka Isetan
Period: April 29 (Wed) - May 12 (Tue)
Location: Shizuoka Isetan 1F
Address: 1-7 Gofukucho, Aoi-ku, Shizuoka-shi, Shizuoka 420-0031
Business Hours: 10:00 - 19:00
Shizuoka Isetan HP: https://www.isetan.mistore.jp/shizuoka.html
Hankyu Nishinomiya Gardens
Period: April 29 (Wed) - May 12 (Tue)
Location: Hankyu Nishinomiya Gardens 1F
Address: 14-2 Takamatsucho, Nishinomiya-shi, Hyogo 663-8204
Business Hours: 10:00 - 20:00
Hankyu Nishinomiya Gardens HP: https://nishinomiya-gardens.com/
Abeno Harukas Kintetsu Main Store
Period: April 29 (Wed) - May 12 (Tue)
Location: Abeno Harukas Kintetsu Main Store Wing Building 2F
Address: 1-1-43 Abenosuji, Abeno-ku, Osaka-shi, Osaka 545-8545
Business Hours: 10:
"Letra," a Mexican handcrafted brand, is launching a new color Mercado bag that combines vibrant colors perfect for photos with delicate textures created by the artisans' fingertips.
Spinning colors that catch the eye on social media with plastic cords
We have incorporated pink, the 2026 trend color, a luminous and vivid pink, into our classic designs.
The vibrant colors, full of vitality, are sure to be photogenic and instantly catch the eye on social media and digital screens. Just adding a Mercado bag will instantly brighten up your usual basic coordination.
Incorporate 2026 trend colors with a Mercado bag
The 2026 trend color, pale pink, combines gentleness and lightness. Especially now, with prolonged anxiety about daily life, we chose this new color hoping to incorporate the sense of security and healing power that pink possesses.
Looking at people walking in the city, many prefer minimalist normcore or sophisticated basic fashion. While vivid colors may sometimes feel distant, colors have the "power" to directly affect our hearts and instantly change our mindset.
By choosing a colorful Mercado bag for your "usual self" in a white cut-and-sew or navy jacket, it will surely become like portable energy.
Adult-cute, subtly sweet pink also appears
This is a basket bag for adults who have graduated from the "sweet pink" of the past and express their individuality with dignity.
We want to solve the dilemma of loving cute things and pink, but wondering if it's too cute for one's age.
Not just solid pink, but combining it with blue can give a calm impression.
"To make your own day a little happier." Please experience this new form of basic born from the power of color.
Many other pink Mercado bags are also in stock. Please take a look.
ROMBO SOLID - Pink (XS)
MIMOSA - Pink (SHORT S)
BUCKET SLIM STYLE - MINI CHECK - Metallic Blue / Pink (LONG HANDLE)
CHICA - CHECK - Pink / Orange (XXS)
HOUNDSTOOTH - Pink / Metallic Blue (S)
ARENA - Orange / Pink (XS)
Your "cuteness" creates the future for local artisans
These products are carefully hand-knitted one by one by artisans in Mexico.
Amidst the decline of traditional skill inheritors, we are committed to creating stable employment locally through continuous orders at fair prices.
When customers pick up a bag and say, "This bag is cute!", that sentiment is returned to distant Mexico, connecting disappearing techniques to the future. This is a product that embodies "everyday SDGs."
POP UP SHOP Schedule
Shinjuku Takashimaya
Period: April 29 (Wed) - May 12 (Tue)
Location: Shinjuku Takashimaya 2F
Address: 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-8580
Business Hours: 10:30 - 19:30
Shinjuku Takashimaya HP: https://www.takashimaya.co.jp/shinjuku/
Shizuoka Isetan
Period: April 29 (Wed) - May 12 (Tue)
Location: Shizuoka Isetan 1F
Address: 1-7 Gofukucho, Aoi-ku, Shizuoka-shi, Shizuoka 420-0031
Business Hours: 10:00 - 19:00
Shizuoka Isetan HP: https://www.isetan.mistore.jp/shizuoka.html
Hankyu Nishinomiya Gardens
Period: April 29 (Wed) - May 12 (Tue)
Location: Hankyu Nishinomiya Gardens 1F
Address: 14-2 Takamatsucho, Nishinomiya-shi, Hyogo 663-8204
Business Hours: 10:00 - 20:00
Hankyu Nishinomiya Gardens HP: https://nishinomiya-gardens.com/
Abeno Harukas Kintetsu Main Store
Period: April 29 (Wed) - May 12 (Tue)
Location: Abeno Harukas Kintetsu Main Store Wing Building 2F
Address: 1-1-43 Abenosuji, Abeno-ku, Osaka-shi, Osaka 545-8545
Business Hours: 10: