【Letra - New Arrival】Bringing Mexican Tradition into Daily Life: The New "CHIWAWA" Mercado Bag with Horizontal Form & Shoulder Strap Debuts This Season.

Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yoshirou Ohira), which operates the global雑貨 brand Letra, is pleased to announce the launch of "CHIWAWA," a new model of Mercado bag that utilizes traditional Mexican weaving techniques. With the concept of "surprisingly spacious despite its compact size," we have realized a horizontal design that fits modern lifestyles and handle lengths that allow for shoulder carrying. We are offering three design lineups that are perfect for daily use and weekend outings. Background and Concept of Product Development Pursuing a "form that didn't exist": To meet customer requests for "a Mercado bag that can be worn over the shoulder," we pursued a form suitable for shoulder carrying. Coexistence of Functionality and Beauty: We focused on a stable gusset that allows for lunch boxes to fit horizontally, and a short horizontal form that allows for smooth insertion and removal of folding umbrellas and plastic bottles. Main Features of the Product ① "Three Designs" to Choose According to Your Needs We have prepared three design variations with distinct personalities to match the preferences of our target audience. TAPETE (Tapete) A basic design inspired by traditional Mexican textile patterns. It's a staple item for adults that blends well with any outfit. We offer versions woven with two colors for the vertical and horizontal cords, and versions woven with a single color. Even with the same weaving method, the impression changes depending on the colors of the vertical and horizontal cords. [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] [Image Description: TAPETE design bag] ALMA (Alma) A design that expresses Mexican traditional weaving techniques in a bolder, more dynamic way. It's an edgy item that brings out your individuality. [Image Description: ALMA design bag] [Image Description: ALMA design bag] [Image Description: ALMA design bag] MAYA (Maya) A design characterized by delicate patterns inspired by Mexican culture and nature. It's an elegant and feminine item perfect for adult women. [Image Description: MAYA design bag] [Image Description: MAYA design bag] [Image Description: MAYA design bag] [Image Description: MAYA design bag] ③ "Six Color Variations" We offer two color variations for each of the three designs. [Image Description: Six color variations of bags] "CHIWAWA" Commitment - About Mexico's Traditional Craftsmanship "Mercado Bag" Mercado bags have been popular in Mexico for a long time, used by people to carry everyday necessities. Made of PVC (polyvinyl chloride), they are durable, water-resistant, and easy to wipe clean, making them ideal for outdoor activities, leisure, and daily use. - Letra's Commitment Letra is a brand that proposes traditional crafts from around the world, adapted for modern lifestyles. We value design, quality, and ethical production systems. - Our Wish for "CHIWAWA" "CHIWAWA," imbued with Mexican culture, tradition, and the warm work of artisans, is designed to be a bag that makes your heart dance just by holding it. We aim to create new value by fusing traditional Mexican craftsmanship with modern lifestyles, using natural and environmentally friendly materials. Product Name: "CHIWAWA" Price: ¥5,390 (tax included) Colors: TAPETE (Black, White), ALMA (Black, White), MAYA (Black, White) Size: Width 31cm x Height 19cm x Depth 10cm / Handle Drop 19cm Sales Stores: Letra Official Online Store, Letra Stores (excluding some stores) Release Date: Friday, April 19, 2024 Company Name: Sora of Tokyo Co., Ltd. Location: Shibuya-ku, Tokyo President and CEO: Yoshirou Ohira Business Description: Operation of the global雑貨 brand Letra Sora of Tokyo Co., Ltd. PR Representative Email: info@sora-of-tokyo.com Phone: 03-6812-9430