New Lineup for EC-Rider: Launch of BtoB EC Building Service 'EC-Rider Primo'
Flight Solutions Inc. has launched 'EC-Rider Primo', a scalable ASP-type BtoB EC platform that bridges the gap between low-cost setups and complex custom developments for SMEs.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:30
- 🔍 Collected: April 7, 2026 at 16:00
- 🤖 AI Analyzed: April 20, 2026 at 21:35 (317h 35m after Collected)
Flight Solutions Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Keiichiro Katayama; hereinafter referred to as "our company") will begin offering "EC-Rider Primo" (hereinafter "Primo"), a new packaged service that combines essential BtoB EC features with ease of implementation and scalability.
Development Background
In recent years, driven by the expansion of corporate sales channels and the trend of Digital Transformation (DX), there has been growing interest in utilizing EC for business-to-business transactions. Traditionally, BtoB EC systems have mainly fallen into two categories: "Custom Development Types," built to specific requirements, and "Cart ASP Types," which use standard functions as-is.
Custom Development Types are highly adaptable to operations but require significant implementation costs and development time. Conversely, Cart ASP Types are easy to implement but require operations to match the system, presenting distinct challenges for each.
Due to these characteristics, many Small and Medium-sized Enterprises (SMEs), despite considering EC adoption, often fail to realize it due to cost and structural constraints, resulting in missed growth opportunities.
Features of the New Service "EC-Rider Primo"
Primo, launched today against this backdrop, is a Cart ASP-type BtoB EC building service designed with a strong focus on the balance of functionality, price, and implementation period. While the ASP-type mechanism allows for short-term implementation, it serves as a new option for BtoB EC as an EC foundation that can accommodate functional expansion and customization as the business grows.
Based on the knowledge our company has cultivated through previous BtoB EC services, Primo comes standard with the basic functions necessary for inter-company transactions. Therefore, it is easy to implement even for companies prioritizing cost during the launch phase of their EC business, and it is possible to incrementally expand required features in tandem with business growth after operations commence.
By keeping the initial burden low while investing in feature additions and customization as needed, we support BtoB EC operations aligned with the company's growth stages.
Development Background
In recent years, driven by the expansion of corporate sales channels and the trend of Digital Transformation (DX), there has been growing interest in utilizing EC for business-to-business transactions. Traditionally, BtoB EC systems have mainly fallen into two categories: "Custom Development Types," built to specific requirements, and "Cart ASP Types," which use standard functions as-is.
Custom Development Types are highly adaptable to operations but require significant implementation costs and development time. Conversely, Cart ASP Types are easy to implement but require operations to match the system, presenting distinct challenges for each.
Due to these characteristics, many Small and Medium-sized Enterprises (SMEs), despite considering EC adoption, often fail to realize it due to cost and structural constraints, resulting in missed growth opportunities.
Features of the New Service "EC-Rider Primo"
Primo, launched today against this backdrop, is a Cart ASP-type BtoB EC building service designed with a strong focus on the balance of functionality, price, and implementation period. While the ASP-type mechanism allows for short-term implementation, it serves as a new option for BtoB EC as an EC foundation that can accommodate functional expansion and customization as the business grows.
Based on the knowledge our company has cultivated through previous BtoB EC services, Primo comes standard with the basic functions necessary for inter-company transactions. Therefore, it is easy to implement even for companies prioritizing cost during the launch phase of their EC business, and it is possible to incrementally expand required features in tandem with business growth after operations commence.
By keeping the initial burden low while investing in feature additions and customization as needed, we support BtoB EC operations aligned with the company's growth stages.