Mother's Day Campaign Starts for Additive-Free Craft Ice Cream 'HANDELS VÄGEN'. Limited Edition Design Message Cards Offered for Free from April 8th (Wed).

Flex Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takayuki Fujisaki), which operates the additive-free craft ice cream brand 'HANDELS VÄGEN,' will offer a free, limited-edition design message card on its official online store from Wednesday, April 8th to Sunday, May 10th, in conjunction with Mother's Day.

Handels Vågen's ice cream, known for its additive-free and handmade quality, is a popular gift for loved ones. For this year's Mother's Day, we have prepared an original design message card that was very well-received last year.

The card is designed by Yusaku Masuko, who handles the art direction for Handels Vågen's official website and seasonal campaigns. It features an ice cream cone with the words 'Thinking of you,' adorned with various flowers, including carnations. The die-cut specification, shaped like a flower bouquet, and gold foil stamping add a touch of glamour, resulting in a lovely finish.

You can also include a custom message of up to 60 characters on the back. It is recommended not only as a Mother's Day gift but also for spring occasions like school entrance or employment celebrations. How about sending an ice cream gift adorned with flowers of gratitude and celebration?

**Perfect for spring gifts with their gentle colors. Limited-time flavors are now available.**

Handels Vågen is currently selling limited-time flavors that capture the uplifting feeling of spring's arrival. We have prepared three types that are rich in domestic ingredients, allowing you to experience the full aroma of spring.

**◉ Milk Tea Cassis**

Earl Grey milk tea ice cream, made with Assam tea scented with bergamot, is combined with Aomori cassis. Within the gentle sweetness, the refreshing aroma of tea and fruit spreads.